Japan
Yskaela Fujimoto, known online simply as @yskaela, is a Filipino-Japanese content creator who splits her life between Japan and the Philippines — a dual identity that shapes both her aesthetic and her cross-market appeal.
Total Followers -0.1%
12.6M
Across TikTok, Instagram
Primary Platform
TikTok
10.7M followers · 85% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $23K–$54K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -4800 -0.3% | +0 +0.0% | -4800 |
| Last 30 days | +0 +0.0% | -13439 -0.7% | +0 +0.0% | -13439 |
| Last 90 days | -98440 -0.9% | -29758 -1.6% | +0 +0.0% | -128198 |
| Last 365 days | -98440 -0.9% | -29758 -1.6% | +0 +0.0% | -128198 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| midea_philippines Sponsorship | Sponsored content | Apr 2026 | — | |
| chagee.ph Sponsorship | Sponsored content | Aug 2025 | — |
Yskaela Fujimoto, known online simply as @yskaela, is a Filipino-Japanese content creator who splits her life between Japan and the Philippines — a dual identity that shapes both her aesthetic and her cross-market appeal. Her content sits at the intersection of beauty, lifestyle, and casual vlogging: beach days, morning strolls, golf outings, and skincare routines delivered in a relaxed, personal register. That unhurried tone has proven unusually sticky, driving engagement rates several times above the category norm for a creator of her scale. Her TikTok following runs into the tens of millions, with a complementary Instagram presence that sustains similarly strong engagement, suggesting an audience that actively follows her rather than passively scrolling past.
Her viewership skews heavily toward women in the 18–34 bracket, with a notable concentration of Filipino diaspora audiences — the United States ranks as her single largest audience country, a pattern common among Filipino creators with strong home-market roots. This gives her an effective reach across Southeast Asia, its diaspora communities, and Japan simultaneously. Brand partnerships reflect that geography: Philippine beauty lines, local F&B brands like Chagee, and appliance names like Midea Philippines all read as deliberate plays toward her core markets rather than generic global deals. The consistent thread across sponsors is everyday-lifestyle positioning — skincare, wellness, accessible luxury — which aligns well with her content personality. As her vlogging instincts reassert themselves alongside beauty content, she is well placed to deepen audience loyalty and attract lifestyle and travel brands looking for a bilingual, multicultural voice with demonstrated pull across the Asia-Pacific region and its diaspora.
yskaela reaches an audience concentrated in Japan primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include midea_philippines and chagee.ph. Engagement on TikTok runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in beauty and related categories, yskaela offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @yskaela's tier (Mega, 12.6M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her full name is Yskaela Fujimoto, which reflects her Filipino-Japanese background. She goes by the handle @yskaela on both TikTok and Instagram, where she has built a combined following of well over ten million people.
Yskaela Fujimoto is of mixed Filipino-Japanese descent. Her Instagram bio reads '日本, PH,' pointing to roots in both Japan and the Philippines, and her content regularly bridges both markets.
She is currently based in Japan, which is listed as her primary country. Despite living there, a significant share of her brand partnerships and audience activity is directed toward the Philippine market.
Hikari Skin Essentials is a Philippine beauty brand behind products like the 9-in-1 Miracle Serum and Ultra Bright Miracle Soap. Yskaela promotes the brand under the hashtag #alaganghikari, indicating she is part of their official creator or ambassador group.
Yskaela has featured G2G products across multiple posts, specifically the G2G Lip Serum and the G2G Niacinamide Bright Body Serum. She frames them as personal daily-use items, weaving the brand into beach, travel, and morning-routine content.
Yes, the hashtag #yslbeautyph appears among her most-used tags, pointing to sponsored or gifted content for YSL Beauty in the Philippine market. She also has the luxury brand Furla in her hashtag set, showing reach into high-end accessories alongside prestige beauty.
Kyu Kyu Ramen 99 is a Philippine ramen chain that markets itself as 'Home of the 99-Peso Ramen.' Yskaela produced brand content for them using dedicated campaign hashtags, targeting her Philippine fanbase with accessible food content.
Chagee is a fast-growing Asian tea-drink chain expanding across Southeast Asia, operating in the Philippines under chagee.ph. Yskaela produced sponsored Instagram content for them in August 2025.
Yes, she partnered with Midea Philippines for a sponsored Instagram campaign in April 2026. Midea is a global home-appliance brand, extending Yskaela's partnership portfolio beyond beauty and into everyday lifestyle and home categories.
Yskaela has over ten million followers on TikTok and close to two million on Instagram, placing her firmly in the Mega tier. Her engagement rate runs several times above the category median, which is uncommon at that scale and reflects a particularly active, loyal audience skewing toward women aged 18 to 34.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yskaela · TikTok
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