Japan
Yskaela Fujimoto is a Filipino-Japanese lifestyle and beauty creator based in Japan, widely known by her handle @yskaela.
Total Followers -0.1%
12.8M
Across TikTok, Instagram
Primary Platform
TikTok
10.9M followers · 85% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $23K–$54K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -4060 -0.2% | +0 +0.0% | -4060 |
| Last 30 days | +0 +0.0% | -16048 -0.8% | +0 +0.0% | -16048 |
| Last 90 days | +0 +0.0% | -33255 -1.7% | +0 +0.0% | -33255 |
| Last 365 days | +0 +0.0% | -33255 -1.7% | +0 +0.0% | -33255 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| midea_philippines Sponsorship | Sponsored content | Apr 2026 | — | |
| chagee.ph Sponsorship | Sponsored content | Aug 2025 | — |
Yskaela Fujimoto is a Filipino-Japanese lifestyle and beauty creator based in Japan, widely known by her handle @yskaela. She built a multi-million follower presence primarily through TikTok, where her blend of everyday aesthetic content — morning routines, skincare reviews, beach-day snippets — resonated strongly with young women across Southeast Asia and beyond. Her dual cultural footing, straddling Japanese aesthetics and Filipino pop culture, gives her content a distinctive crossover appeal that few creators in her niche can replicate. Her engagement rate sits well above category norms for a mega-tier account, suggesting an audience that is genuinely active rather than passively accumulated.
Her audience skews heavily female and concentrates in the 18–34 age band, with notable reach across the United States, Japan, the Philippines, the United Kingdom, and Singapore — a geography that makes her unusually attractive to brands targeting English-speaking Southeast Asian diaspora communities. Her partnership history leans into Philippine consumer brands, including beverage and home-appliance categories, alongside beauty staples like YSL Beauty PH and Hikari Skin Essentials, signaling a positioning at the accessible-premium end of the beauty and lifestyle market. With strong organic engagement and a cross-platform footprint, she is well-placed to deepen regional brand relationships while expanding her reach with global beauty and fashion advertisers.
yskaela reaches an audience concentrated in Japan primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include midea_philippines and chagee.ph. Engagement on TikTok runs around 6.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @yskaela's tier (Mega, 12.8M combined followers, Japan). Pulled from CreatorDB's category benchmarks.
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Her full name is Yskaela Fujimoto, which reflects her Filipino-Japanese background. She goes by the handle @yskaela on both TikTok and Instagram, where she has built a combined following of well over ten million people.
Yskaela Fujimoto is of mixed Filipino-Japanese descent. Her Instagram bio reads '日本, PH,' pointing to roots in both Japan and the Philippines, and her content regularly bridges both markets.
She is currently based in Japan, which is listed as her primary country. Despite living there, a significant share of her brand partnerships and audience activity is directed toward the Philippine market.
Hikari Skin Essentials is a Philippine beauty brand behind products like the 9-in-1 Miracle Serum and Ultra Bright Miracle Soap. Yskaela promotes the brand under the hashtag #alaganghikari, indicating she is part of their official creator or ambassador group.
Yskaela has featured G2G products across multiple posts, specifically the G2G Lip Serum and the G2G Niacinamide Bright Body Serum. She frames them as personal daily-use items, weaving the brand into beach, travel, and morning-routine content.
Yes, the hashtag #yslbeautyph appears among her most-used tags, pointing to sponsored or gifted content for YSL Beauty in the Philippine market. She also has the luxury brand Furla in her hashtag set, showing reach into high-end accessories alongside prestige beauty.
Kyu Kyu Ramen 99 is a Philippine ramen chain that markets itself as 'Home of the 99-Peso Ramen.' Yskaela produced brand content for them using dedicated campaign hashtags, targeting her Philippine fanbase with accessible food content.
Chagee is a fast-growing Asian tea-drink chain expanding across Southeast Asia, operating in the Philippines under chagee.ph. Yskaela produced sponsored Instagram content for them in August 2025.
Yes, she partnered with Midea Philippines for a sponsored Instagram campaign in April 2026. Midea is a global home-appliance brand, extending Yskaela's partnership portfolio beyond beauty and into everyday lifestyle and home categories.
Yskaela has over ten million followers on TikTok and close to two million on Instagram, placing her firmly in the Mega tier. Her engagement rate runs several times above the category median, which is uncommon at that scale and reflects a particularly active, loyal audience skewing toward women aged 18 to 34.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yskaela · TikTok
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