Yourrichbff

Yourrichbff's real name is Vivian Tu. She uses the @yourrichbff handle to brand her content around the concept of having a wealthy, well-connected friend who gives you straight talk about money — something she says most people never get access to.

Yes, Vivian Tu worked as a trader on Wall Street before transitioning into content creation. That real-world trading experience is the foundation of her brand — she positions herself as someone who learned the insider rules of money and is now translating them for everyday people.

Networth and Chill is Vivian Tu's podcast focused on personal finance, investing, and wealth-building, with new episodes dropping every Wednesday on YouTube and major audio platforms. It extends her short-form social content into longer, more in-depth conversations about money topics her audience actually faces.

Vivian Tu holds the official title of Chief of Financial Empowerment at SoFi, the personal finance and investing platform. It is a named brand partnership that goes beyond a typical sponsorship, aligning her mission of financial literacy with SoFi's product ecosystem.

Yes, Vivian Tu was named to Forbes 30 Under 30 in 2023. She also appeared on Forbes' Top Creators list in both 2022 and 2023, making her one of very few finance creators to earn recognition across both the business journalism and creator economy sides of the Forbes brand.

Yes, Vivian Tu has been featured in the New York Times, Bloomberg, CNBC, and the Wall Street Journal. That level of mainstream financial media coverage is unusual for a social media creator and reinforces her credibility beyond the influencer space.

The Wall St Girly label is a deliberate rebrand of finance content — it nods to her genuine Wall Street trading background while making money talk feel approachable rather than intimidating, especially for younger women who have historically been excluded from traditional financial media. It is one of the more recognizable personal branding choices in the creator finance space.

Yes, Vivian Tu authored Rich AF: The Winning Money Mindset That Will Change Your Life, which translates her social media financial advice into a longer-form guide aimed at younger readers who want straightforward, jargon-free money guidance. The book follows the same accessible tone as her video content.

Recent brand partners on her YouTube channel include McDonald's, Morphe, Brooklinen, and Marshalls. The mix of mainstream consumer brands alongside her finance-focused content shows her crossover appeal — sponsors are clearly betting on her broad, highly engaged audience rather than a narrow finance-only demographic.

Vivian Tu is active across YouTube, TikTok, and Instagram, with millions of followers on each platform individually. Her combined reach puts her firmly in the Mega-creator tier, making her one of the most widely followed personal finance voices across all major social platforms.