Your.Richbff is a creator with a presence on YouTube (1,290,000 followers), Instagram (4,035,694 followers), TikTok (2,800,000 followers), based in —.
Total Followers +0.1%
8.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 16% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $48K–$113K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -404 -0.0% | +0 +0.0% | -404 |
| Last 30 days | +0 +0.0% | +9K +0.2% | +0 +0.0% | +9K |
| Last 90 days | +20K +1.6% | +55K +1.4% | +104K +3.7% | +179K |
| Last 365 days | +20K +1.6% | +55K +1.4% | +104K +3.7% | +179K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zillow Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| McDonald's Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Morphe Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Brooklinen Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Marshalls Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
Your.Richbff is a creator with a presence on YouTube (1,290,000 followers), Instagram (4,035,694 followers), TikTok (2,800,000 followers), based in —. Their content sits in the personal finance space. Their YouTube bio reads: "💵 Wall St Girly helping YOU get RICH 💻 business@yourRichBFF.com 📗 DM “WELL ENDOWED” 🎤@networthandchillpod Chief of Financial Empowerment @sofi". The full audience and engagement breakdown is below.
Your.Richbff reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include SoFi and Crest Complete. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in finance and related categories, Your.Richbff offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Your.Richbff's tier (Mega, 8.1M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Your.Richbff's real name is Vivian Tu. She built the "yourrichbff" brand around the idea of being the financially savvy friend most people never had — someone who translates Wall Street knowledge into plain language for everyday people.
Yes, Vivian Tu worked as a trader on Wall Street before pivoting to content creation and personal finance education. That professional background is the cornerstone of her brand — she positions her advice as insider knowledge she's now democratizing for people who don't have wealthy connections.
Networth and Chill is Your.Richbff's personal finance podcast covering wealth-building, investing, career moves, and money mindset. New episodes drop every Wednesday on YouTube and major podcast streaming platforms.
It's a formal ambassador title Your.Richbff holds with SoFi, the personal finance and banking company — not a standard one-off paid post. The title signals a deeper, ongoing partnership where she serves as a named representative of SoFi's financial empowerment messaging across her platforms.
Yes, Vivian Tu was named to the Forbes 30 Under 30 list in 2023. She was also recognized as a Forbes Top Creator in both 2022 and 2023, and has been featured in the New York Times, Bloomberg, CNBC, and the Wall Street Journal.
"WELL ENDOWED" is a keyword followers can DM her on Instagram to automatically receive a financial resource — likely a guide, reading list, or money tool she recommends. It's a standard creator lead-magnet tactic that drives direct audience engagement through Instagram's automated DM flows.
She deliberately blends gender dynamics and relationship economics into her finance content — posts like "these men don't want to be providers, they want to be provided for" are a signature part of her style. This angle makes personal finance feel culturally relevant rather than dry, and it consistently drives strong engagement across her platforms.
Her confirmed brand partnerships include SoFi (where she holds a Chief of Financial Empowerment title), Zillow, McDonald's, Morphe, and Crest Complete. The mix of finance, lifestyle, beauty, and food brands reflects the broader, accessible tone she brings to money content.
Her content spans personal finance broadly — budgeting, saving, career strategy, generational wealth, home buying, and even shopping smart on a budget. Posts like "you don't need to spend $1M to look like $1M" show she ties everyday lifestyle decisions directly into her money-mindset approach.
Your.Richbff is active across YouTube, Instagram, and TikTok, with a combined following that puts her in the Mega creator tier. Her TikTok engagement runs well above the category average, and her YouTube channel serves as the home base for her weekly Networth and Chill podcast episodes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yourrichbff · YouTube
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