Youranxietytoolkit

About Youranxietytoolkit

Kimberley Quinlan is a licensed marriage and family therapist (LMFT) and self-described Aussie-American who built Your Anxiety Toolkit into a structured, clinically grounded educational platform focused on OCD, panic disorder, health anxiety, and intrusive thoughts. Her content draws heavily on evidence-based frameworks — particularly cognitive behavioral therapy and exposure and response prevention — translated into accessible videos, tutorials, and guided exercises rather than generalized wellness advice. Beyond social media, Quinlan operates CBT School, an online course platform with a growing student base, and hosts a podcast that has earned coverage from the New York Times, giving her credibility that sits well above the typical mental health influencer tier. Instagram anchors her largest audience, but YouTube is her fastest-growing channel, posting consistently and generating engagement rates that meaningfully exceed the category median — a signal that her content is attracting active, return viewers rather than passive followers.

Her audience skews younger — a large portion falls in the 18-to-34 range — and is geographically concentrated in English-speaking markets: the United States, United Kingdom, and Canada together account for the substantial majority of her viewership. The 65% male audience split is notable for a mental health channel, likely reflecting the strong OCD subcommunity online, which tends to engage heavily with structured, skill-based content. This demographic and topical specificity makes Quinlan a focused brand-fit for mental health apps, teletherapy platforms, self-help publishing, and wellness-adjacent tech rather than broad lifestyle or consumer goods. As demand for credentialed mental health voices in digital spaces continues to grow, her dual identity as a practicing clinician and content educator positions her to expand both her course business and her platform reach — particularly on YouTube, where the current growth trajectory suggests she is still early in her subscriber curve.

Why brands partner

Youranxietytoolkit reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Mental Health / Education, a clear signal of fit for brands in those categories. Demonstrated partners include CBT School (cbtschool.com). Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Mental Health / Education and related categories, Youranxietytoolkit offers a defined, creative-fit audience rather than broad, low-intent impressions.