United States
Your-Korean-Dad is a creator with a presence on YouTube (332,000 followers), TikTok (3,300,000 followers), based in United States.
Total Followers +0.0%
3.6M
Across YouTube, TikTok
Primary Platform
YouTube
332K followers · 9% of audience
Engagement
11.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -996 -0.3% | +0 +0.0% | +0 +0.0% | -996 |
| Last 365 days | -996 -0.3% | +0 +0.0% | +0 +0.0% | -996 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| La Marzocco Home Coffee / Home Appliances | Channel sponsor | TikTok | Long-term | — |
| Wrecking Ball Coffee Roasters Food & Beverage / Coffee | Founder / owned brand | YouTube | Long-term | — |
Your-Korean-Dad is a creator with a presence on YouTube (332,000 followers), TikTok (3,300,000 followers), based in United States. Their content sits in the family & lifestyle space. Their YouTube bio reads: "Hi, I'm Nick Cho, Your Korean Dad! You can always ask questions in the comments or email yourkoreandad@gmail.com". The full audience and engagement breakdown is below.
Your-Korean-Dad reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Coffee / Home Appliances, Food & Beverage / Coffee, a clear signal of fit for brands in those categories. Demonstrated partners include La Marzocco Home and Wrecking Ball Coffee Roasters. Engagement on YouTube runs around 11.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Coffee / Home Appliances and related categories, Your-Korean-Dad offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Your-Korean-Dad's tier (Macro, 3.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Your Korean Dad's real name is Nick Cho. He uses 'Your Korean Dad' as his creator persona across TikTok and YouTube, but signs off as Nick in his bio and public email, making the real name easy to confirm.
Nick Cho earned the 'Korean Mr. Rogers' label because his videos speak directly to viewers in a warm, unconditionally accepting tone — the same you-are-enough spirit that defined Mister Rogers' Neighborhood. He even uses the hashtag #itsyouilike, a direct nod to the classic Mister Rogers song 'It's You I Like,' signaling the comparison is intentional rather than accidental.
'It's You I Like' is the title of a beloved song from Mister Rogers' Neighborhood, and Nick Cho uses the hashtag #itsyouilike as a deliberate callback to that spirit of unconditional acceptance. It reinforces his on-screen identity as a judgment-free dad who simply wants the viewer to feel seen and loved.
Your Korean Dad makes POV-style videos where Nick Cho speaks directly to the viewer as their supportive Korean father — playing out everyday scenarios like getting into a car accident, going grocery shopping together, or overhearing a hard conversation. The format is designed to give viewers the feeling of having a warm, present dad, which drives the unusually strong emotional response in his comment sections.
Your Korean Dad has an ongoing partnership with La Marzocco Home, a premium home espresso machine brand. His coffee-making videos — where he invites viewers to sit down for a cup as their dad — are a natural match for the sponsorship, and he credits La Marzocco Home directly in those posts.
Yes — Nick Cho is a longtime figure in the specialty coffee world and co-founded Wrecking Ball Coffee Roasters, a well-regarded roastery. That background gives his La Marzocco Home partnership genuine credibility rather than the feel of a random brand deal.
'The Dad and Daddy Show' is a series Nick Cho produces with a co-host — the title playing on both his Korean dad persona and a two-person 'dad and daddy' dynamic. It appears consistently in his content hashtags as a recurring project separate from his solo POV videos.
Yes, Pokémon TCG content shows up regularly in Your Korean Dad's mix, reflected in his consistent use of hashtags like #pokemoncards and #pokemontcg. It fits neatly into his 'dad doing relatable dad things' theme, since card collecting is a hobby many of his viewers grew up with.
Your Korean Dad's engagement runs dramatically above the category average for creators at his follower level, a gap driven by the emotional intimacy of his POV format. Viewers aren't passively watching a video — they're being addressed directly as his child, which generates deeply personal comment threads rather than passive scrolling behavior.
Your Korean Dad built his following primarily on TikTok, where he has well over three million followers — far outpacing his YouTube presence. His short-form POV style maps naturally to TikTok's format, and that platform is where the 'Your Korean Dad' persona first caught fire.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@your-korean-dad · YouTube
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