United States
Your-Korean-Dad is a creator with a presence on YouTube (331,000 followers), TikTok (3,300,000 followers), based in United States.
Total Followers +0.0%
3.6M
Across YouTube, TikTok
Primary Platform
YouTube
331K followers · 9% of audience
Engagement
11.6%
vs. 1.5% category median
Sponsorship Tier
Macro
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -993 -0.3% | +0 +0.0% | +0 +0.0% | -993 |
| Last 365 days | -993 -0.3% | +0 +0.0% | +0 +0.0% | -993 |
Daily follower snapshots from CreatorDB's longitudinal index.
Your-Korean-Dad is a creator with a presence on YouTube (331,000 followers), TikTok (3,300,000 followers), based in United States. Their content sits in the family & lifestyle space. Their YouTube bio reads: "Hi, I'm Nick Cho, Your Korean Dad! You can always ask questions in the comments or email yourkoreandad@gmail.com". The full audience and engagement breakdown is below.
Your-Korean-Dad reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Coffee, a clear signal of fit for brands in those categories. Demonstrated partners include Wrecking Ball Coffee Roasters. Engagement on YouTube runs around 11.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage / Coffee and related categories, Your-Korean-Dad offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Your-Korean-Dad's tier (Macro, 3.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Your Korean Dad's real name is Nick Cho. He built his entire brand around the persona of a warm, supportive Korean father who responds to real-life situations submitted by his audience — a format that has made him one of the most distinctive creators on TikTok.
Followers submit scenarios — things like getting into a car accident, dealing with a tough day, or facing a hard decision — and Nick Cho responds in character as their Korean dad offering advice, comfort, or gentle humor. The format works because it fills a genuine emotional need for parental guidance, which is a big reason his engagement runs dramatically above the category average even at his scale.
The Dad and Daddy Show is a series Nick Cho produces alongside Kevin Kreider, blending personal storytelling with themes of Korean-American identity, family, and belonging. It extends the warmth of the Your Korean Dad persona into a longer-form collaborative format, and the show has its own dedicated hashtag community.
Kevin Kreider is a Korean-American model, actor, and creator widely recognized from Netflix's Bling Empire, and he is a recurring collaborator and co-host on Nick Cho's content. The two share a Korean-American background and built the Dad and Daddy Show around that shared identity, making their dynamic feel grounded rather than just a celebrity crossover.
The inspiration is pretty clear — Nick Cho uses the hashtag #itsyouilike, a direct reference to the beloved Mister Rogers' Neighborhood song "It's You I Like," and frequently tags #misterrogers in his posts. His entire persona — calm, affirming, unconditionally supportive — mirrors Fred Rogers' approach, just filtered through a Korean-American dad lens.
Yes, food is a genuine part of Nick Cho's content mix, and he regularly showcases Korean meals — framing them through the dad persona as a way of caring for his audience. Posts like his "meaty Korean meal" features connect cultural identity with the nurturing warmth that defines his brand.
Your Korean Dad's audience skews significantly older than the typical social media creator — with a substantial portion of viewers aged 45 and up, which is genuinely unusual at his level. The advice-and-comfort format likely resonates with people across generations who are drawn to the idea of a caring parental figure, not just younger fans looking for entertainment.
Yes, Nick Cho posts Pokémon TCG content including card openings and pulls, tagging posts with #pokemoncards and #pokemontcg. It is a playful extension of the dad persona — the kind of hobby a cool dad and his kids might share — and it connects him to a dedicated collector community within his broader audience.
Yes, Nick Cho has posted travel content from Japan, including stops in Tokyo and the famous Shibuya Crossing. Japan trips appear alongside his Korean cultural content and add an Asian-American travel thread to his channel that his audience clearly responds to.
Nick Cho appears to be based in the Los Angeles area — his content references local landmarks like Little Tokyo, and he previewed the Lucas Museum of Narrative Art at Exposition Park before its public opening. The overwhelming majority of his audience is US-based, with a particular pull from the domestic Korean-American community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yourkoreandad · YouTube
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