Yoshihitomayo — known online as Yoshi and off-screen as Filipek — is a Polish variety entertainer based between Warsaw and the mountain town of Nowy Targ.
Total Followers +0.5%
2.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.8M followers · 78% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.8K–$18K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +9K +0.5% | +52 +0.0% | +0 +0.0% | +9K |
| Last 30 days | +10K +0.5% | +835 +0.2% | +0 +0.0% | +11K |
| Last 90 days | +31K +1.7% | +3K +0.5% | +0 +0.0% | +33K |
| Last 365 days | +31K +1.7% | +3K +0.5% | +0 +0.0% | +33K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wargaming Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Trade Republic Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| zoopluspl Sponsorship | Sponsored content | Jul 2026 | — | |
| Return Of The Saiyans Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Duolingo Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Yoshihitomayo — known online as Yoshi and off-screen as Filipek — is a Polish variety entertainer based between Warsaw and the mountain town of Nowy Targ. His YouTube channel, built to nearly two million subscribers, centres on high-concept experiment and challenge formats: recurring series in which he purchases entire categories of products from AI-generated advertisements, hunts down discontinued toys, and pits absurd match-ups against each other on camera. The channel name itself is a playful riff on his nickname, which Filipek acknowledges directly in his channel description. Managed through Storm Media, a Polish creator agency, he operates across YouTube and Instagram, posting frequently enough on both to maintain strong engagement rates — his YouTube figure sits well above the category median, a signal of genuine audience investment rather than passive reach.
His audience is strikingly homogeneous: the overwhelming majority are Polish-speaking men aged eighteen to thirty-four, reflecting the core demographic of Polish internet entertainment culture. That concentration gives brands a precise, low-waste entry point into young male Polish consumers. His recent sponsor roster reflects this positioning well — Wargaming and Return of the Saiyans address his gaming-adjacent viewers, Trade Republic speaks to financially curious young adults, and Duolingo suggests brands are willing to bet on his broad cultural reach beyond any single sub-niche. A Zooplus activation adds lifestyle breadth. As Polish YouTube continues to professionalise around creator agencies and cross-creator events — Yoshi's participation in YouTuber Olympic-style collaborations indicates he is embedded in that ecosystem — his combination of high engagement, format versatility, and a loyal domestic audience positions him as a reliable mid-to-upper tier option for campaigns targeting Poland's young male online market.
Yoshihitomayo reaches an audience concentrated in POL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Wargaming and Trade Republic. Engagement on YouTube runs around 4.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Yoshihitomayo's tier (Macro, 2.4M combined followers, POL). Pulled from CreatorDB's category benchmarks.
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His real name is Filipek — he opens his YouTube bio with "filipek z tej strony," meaning roughly "Filipek here." He goes by Yoshi online because of his handle, explaining it himself: "zwą mnie yoshi bo taki nick mam," which translates to "they call me Yoshi because that's my nick."
Yoshihitomayo is originally from Nowy Targ, a town in the Tatra Mountains region of southern Poland, and is now based in Warsaw. Both locations appear side by side in his Instagram bio, suggesting he keeps a connection to his mountain hometown while running his career from the capital.
"KUPIŁEM WSZYSTKO z REKLAM AI" translates to "I Bought Everything from AI Ads" — a recurring format where Yoshihitomayo orders products that AI-driven algorithms advertise to him, then reacts to whatever arrives. The series has reached at least a fourth installment, making it one of his most recognizable signature formats.
The title means "I Bought All the Discontinued Toys" — a challenge-style shopping video where Yoshihitomayo tracks down products that have been pulled from shelves. It fits his broader content pattern of buying unusual or hard-to-find things and reacting to them on camera.
Yoshihitomayo places @dealsy.pl at the very top of his Instagram bio, signalling it is a commercial project or brand he personally owns or co-runs alongside his content career. The prominent placement suggests it is a meaningful business venture for him beyond standard sponsorships, though the full details of the offering are on the dealsy.pl platform itself.
His business contact email — listed as yoshi@stormmedia.gg in his YouTube bio — connects him to Storm Media, a Polish creator talent and management network. This is the channel brands are directed to when seeking sponsorship partnerships with him.
The title translates to "(un)CULTURAL YOUTUBER OLYMPICS" — a multi-creator competition event well known within the Polish YouTube community where creators compete in various challenges. Yoshihitomayo's appearance in it reflects his standing as one of the more prominent Polish entertainment creators at the Macro level.
Yes, Duolingo is among his confirmed YouTube sponsors as of mid-2026. The partnership makes sense given his core audience of young Polish men aged 18–34, a demographic the language-learning brand has actively targeted through creator campaigns across Europe.
His confirmed sponsors as of mid-2026 include Wargaming, Trade Republic, Duolingo, zoopluspl (Zooplus Poland), and Return of the Saiyans. The mix spans gaming, personal finance, pet care, and entertainment — pointing to the broad, entertainment-first appeal of his channel across different brand categories.
Yoshihitomayo has surpassed 1.8 million subscribers on YouTube, placing him solidly in the Macro creator tier and among the larger Polish entertainment presences on the platform. His engagement rate runs well above the category average, which is an unusually strong signal at that subscriber scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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