United States
Yoga With Adriene is the YouTube channel of Adriene Mishler, an Austin, Texas-based yoga teacher and actress who has built one of the most recognized free…
Total Followers -0.0%
14.9M
Across YouTube, Instagram
Primary Platform
YouTube
13.6M followers · 91% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $16K–$37K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -132 -0.0% | +0 +0.0% | -132 |
| Last 30 days | +0 +0.0% | -395 -0.0% | +0 +0.0% | -395 |
| Last 90 days | +101K +0.7% | -4474 -0.3% | +0 +0.0% | +96K |
| Last 365 days | +101K +0.7% | -4474 -0.3% | +0 +0.0% | +96K |
Daily follower snapshots from CreatorDB's longitudinal index.
Yoga With Adriene is the YouTube channel of Adriene Mishler, an Austin, Texas-based yoga teacher and actress who has built one of the most recognized free yoga resources on the internet. Mishler launched the channel around 2012 alongside business partner Chris Sharpe, with a deliberate mission to make yoga accessible outside the studio — free of charge and open to all experience levels, body types, and backgrounds. Her signature phrase, "Find What Feels Good," became both a guiding philosophy and the name of her broader lifestyle brand (FWFG), which extends into a membership platform and, alongside her partner, Practice Yoga Austin, a physical studio presence in her home city. Her blue heeler Benji became an unofficial channel mascot, spawning the recurring "#benjicam" motif that her community embraced. The channel's growth accelerated sharply during the early 2020s as homebound audiences gravitated toward free, approachable wellness content, cementing her standing as a go-to entry point for first-time practitioners.
Mishler's content spans beginner series, targeted therapeutic videos (neck posture, anxiety, panic — topics reflected directly in her top hashtags), and recurring annual 30-day January challenges like Yoga Camp and YWAHOME that function as community events and reliably drive subscriber spikes. Her audience skews predominantly female, spans a broad age range weighted toward the 25–44 and 45-and-over cohorts, and is overwhelmingly English-speaking, with strong reach in the UK and Canada alongside her domestic U.S. base. Engagement sits meaningfully above category median, suggesting an unusually loyal and return-oriented viewership rather than passive subscribers. Her Instagram bio also references Medicinal Media and Fusebox Live, hinting at ongoing interests in media production and wellness education, and she has enrolled in formal yoga therapy training — a credential that could deepen her positioning in the therapeutic and clinical-adjacent wellness space. As the broader wellness industry increasingly intersects with mental health, Mishler's channel is well-situated to attract brand partnerships in mindfulness, functional wellness, and lifestyle categories seeking a credible, community-first platform rather than a purely aspirational fitness aesthetic.
Yoga With Adriene reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Yoga With Adriene's tier (Mega, 14.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yoga With Adriene's real name is Adriene Mishler. She launched the channel with the mission of making high-quality yoga free and accessible to everyone, and the channel name became her public identity. She also lists herself as an actor and artist, reflecting a background that stretches beyond yoga instruction.
Find What Feels Good (FWFG) is both Adriene Mishler's core teaching philosophy and the name of her paid membership platform. The phrase — encouraging practitioners to explore movement intuitively rather than force rigid alignment — is a recurring cue throughout her videos. The FWFG platform offers members curated programs and community access beyond the free YouTube library.
Benji is Adriene Mishler's dog, who became a fan favorite by regularly appearing in her yoga videos and on Instagram. The hashtag #benjicam refers to footage captured from his low, floor-level perspective during practice sessions. He developed a dedicated following of his own among Yoga With Adriene viewers.
Yes, Adriene Mishler is connected to Practice Yoga Austin, a studio based in Austin, Texas. She is also affiliated with Practice Yoga Therapy, which focuses specifically on the therapeutic applications of yoga. Both are listed among her active ventures alongside the YouTube channel.
Every January, Adriene releases a free 30-day yoga series on YouTube — a tradition tied to her long-running Yoga Camp and #30DaysOfYoga series that draws millions of participants worldwide. The challenge is designed to help people build or restart a daily practice at the start of the year. Her recent posts confirm she continues the tradition, calling it an opportunity to practice together.
Yes, Adriene has dedicated content specifically addressing anxiety, panic attacks, and the body's fight-or-flight response — topics she tags consistently alongside her practice videos. She uses breathwork and gentle movement to help regulate the nervous system, which has made her channel a go-to resource for people using yoga as a mental health tool. This focus on emotional wellness is a signature part of what separates her channel from purely fitness-oriented yoga content.
Yes, Yoga With Adriene's YouTube library is completely free, which is central to Adriene's stated mission of connecting as many people as possible through accessible yoga. The channel covers all levels, bodies, and backgrounds at no cost. A paid membership exists under the FWFG brand for those who want additional curated content and community features.
Yes, Adriene Mishler identifies as an actor and artist — she lists both roles before yoga in her Instagram bio. She was working as an actress before Yoga With Adriene grew into a global channel, and she remains involved with projects like Fusebox Live and Medicinal Media, suggesting she has stayed active in performance and media work alongside her yoga brand.
Brahma Muhurta is a pre-dawn period in traditional yogic and Ayurvedic tradition — roughly 90 minutes before sunrise — considered ideal for meditation and spiritual practice. Adriene mentioned waking early for it in a recent post, reflecting the deeper classical yoga philosophy that influences her teaching beyond physical postures. It signals that her practice draws from traditional frameworks, not just modern fitness culture.
Yoga With Adriene is based in Austin, Texas, where Adriene Mishler co-founded Practice Yoga Austin. The United States makes up the overwhelming majority of her audience, though her channel has built a substantial following in the United Kingdom, Canada, and beyond. Her community-oriented approach and association with Austin's creative scene are consistent threads in how she presents herself.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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