United Kingdom
Yiannimize is a creator with a presence on YouTube (2,260,000 followers), Instagram (1,198,212 followers), TikTok (1,200,000 followers), based in United Kingdom.
Total Followers -0.1%
4.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.3M followers · 49% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$34K / IG post
The third annual Grand Tour (YGT26) ran over 8 days across Lisbon, Vilamoura, Marbella, Valencia, and Ibiza. Smart Aviation returned as exclusive aviation partner for the second consecutive year.
The 2026 edition added a ¼-mile drag racing paddock showcasing Lamborghini, Ferrari, Aston Martin, Bentley, and Porsche, with public head-to-head racing opportunities.
Founder Yanni closed the iconic UK vehicle-wrap shop after two decades and moved to Dubai, citing tax strategy and a pivot toward YouTube and media as his primary income.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -2636 -0.2% | +0 +0.0% | -2636 |
| Last 90 days | +0 +0.0% | -8028 -0.7% | +0 +0.0% | -8028 |
| Last 365 days | +0 +0.0% | -8028 -0.7% | +0 +0.0% | -8028 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| carVertical Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Holy Energy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Carly Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
Yiannimize is a creator with a presence on YouTube (2,260,000 followers), Instagram (1,198,212 followers), TikTok (1,200,000 followers), based in United Kingdom. Their content sits in the cars & automotive space. Their YouTube bio reads: "Yiannimize built an empire by wrapping cars for celebrities, footballers, musicians, and some of the biggest names in the world, becoming one of the most recognised car brands in the UK — from TV shows to movie features, and an OG in the Yo". The full audience and engagement breakdown is below.
Yiannimize sits squarely in the premium automotive and luxury lifestyle space, making him a natural fit for brands in car care, detailing, automotive tech, performance accessories, and adjacent aspirational categories — watches, travel, and premium consumer goods. His content history in celebrity car customisation, combined with current posts spanning supercar comparisons, bespoke builds, and personal lifestyle moments, attracts a predominantly male, English-speaking audience spread across North America and the UK, giving sponsors effective transatlantic reach in a single activation. Posting cadence is consistent across YouTube, Instagram, and TikTok, with TikTok delivering notably stronger engagement than the category norm, suggesting an audience that actively responds rather than passively scrolls. Brand deals on record include carVertical (vehicle history data), Carly (car diagnostics app), and Holy Energy, confirming that automotive-utility and lifestyle-supplement categories have already validated this channel commercially. BetterHelp's placement signals crossover appeal into broader wellbeing verticals, widening the sponsorship aperture beyond pure auto. For brands targeting car-enthusiast males with disposable income and an appetite for aspirational content, this channel represents a well-proven, high-reach entry point with demonstrated category diversity.
Benchmark estimates for a creator at Yiannimize's tier (Macro, 4.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yiannimize's real name is Yianni Charalambous. He built his personal brand around his first name, turning Yiannimize into one of the most recognised custom car identities in the UK.
No — Yiannimize has officially closed his car wrapping business. His YouTube channel now follows what he describes as the next chapter: travel, personal experiences, car projects, and a closer look at his life beyond the wrap shop.
Yiannimize made his name wrapping cars for Premier League footballers, global musicians, and A-list celebrities, with widely reported clients including Cristiano Ronaldo and numerous top-flight sports stars. His Leicester-based operation became the go-to destination for high-profile car customisation in the UK.
Yes — Yiannimize's wrapping work has been featured on TV shows and in movie productions, something he references directly in his YouTube bio. Those appearances helped establish him as one of the most recognisable names in the British custom car world.
Wrap Attack is one of Yiannimize's most popular content formats, where he surprises unsuspecting people — often fans or celebrities — by secretly wrapping their cars as a gift or prank reveal. It became a signature recurring series and remains one of the hashtags most closely associated with his channel.
Yiannimize Live is his dedicated events brand, run separately under the handle @yiannimizelive on Instagram. It brings car fans together for live shows and experiences tied to his broader automotive world, operating independently from his main content output.
Yiannimize is currently building his dream BMW E30, a classic rear-wheel-drive model long revered by car enthusiasts. He has been documenting the build as part of his ongoing YouTube content, following the shift away from the wrapping business toward more personal car projects.
Yiannimize has confirmed the wrapping business is closed and that his YouTube channel now follows what comes next, though he frames it as a deliberate new chapter rather than a setback. His recent content — private jet trips, family moments, and personal car builds — reflects a move toward a broader lifestyle direction.
Yes, Yiannimize is based in Leicester, England, where he ran his celebrity wrap operation for years. Leicester features consistently across his hashtags and content, and his Yiannimize Live events have drawn car fans to the region.
Yiannimize has worked with carVertical for vehicle history reports, Holy Energy for energy drinks, and Carly, a car diagnostics app — all natural fits alongside his automotive content. He has also partnered with BetterHelp, reflecting the more personal and lifestyle-driven direction his channel has taken since closing the wrap shop.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yiannimize · YouTube
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