Germany
Yazio is a German-founded nutrition and food-tracking application that has extended its brand into social content, building a mid-tier following across Instagram and YouTube.
Total Followers +0.2%
601K
Across Instagram
Primary Platform
YouTube
601K followers · 100% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9K–$21K / IG post
Yazio rolled out a company-wide rebrand in October 2025, updating its visual identity and positioning as it continued to scale internationally.
The app launched an AI-powered food scanner allowing users to log meals via photo, adding to its existing barcode scanner and manual logging tools.
The German nutrition app crossed the 100 million user mark in May 2025, cementing its status as one of Europe's leading health and nutrition platforms.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 600,763 | +1K | 0.7% | 2.3 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +180 +0.0% | +0 +0.0% | +0 +0.0% | +180 |
| Last 30 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +4K +0.7% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +0.7% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Yazio is a German-founded nutrition and food-tracking application that has extended its brand into social content, building a mid-tier following across Instagram and YouTube. The name derives from "You Are What You Eat," and the app launched as a European alternative to dominant calorie-counting platforms before expanding to a global user base. Its social channels function as both product marketing and a standalone content destination, blending recipe inspiration, seasonal food trends, and aspirational lifestyle imagery designed to keep the brand relevant to health-conscious consumers well beyond the moment of app download.
The account's hashtag mix — aperol spritzes, tiramisu, focaccia, and "eggmaxxing" trending alongside the branded #teamyazio community tag — reveals a content strategy that deliberately sidesteps restrictive diet culture in favour of food enjoyment and dolce vita aesthetics. The audience skews young and female, concentrated in the 18–34 bracket, with Germany as the largest single market and meaningful reach into the United States and United Kingdom. Engagement tracks below the health and beauty category median, a common pattern for brand-owned accounts competing against personal creators for organic attention. As the nutrition app market grows increasingly crowded, Yazio's social presence serves a dual role: retaining existing users through community and discovery content, while positioning the brand as a natural partner for food, wellness, and lifestyle companies seeking a health-adjacent but decidedly non-austere audience.
Yazio reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in fitness and related categories, Yazio offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yazio's tier (Mid, 601K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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Yazio is a calorie counter and nutrition tracking app based in Germany that helps users log meals, set diet goals, and build healthier eating habits. The brand describes itself as the leading nutrition app and runs an active social media presence to complement the core product with recipes, food trends, and wellness inspiration.
Yes, Yazio is a German brand, and Germany remains its single largest audience market. Despite those origins, it has built a substantial international following, with the United States and United Kingdom among its other top markets, showing strong reach well beyond the German-speaking world.
Yazio operates on a freemium model, offering core calorie and nutrition tracking at no cost alongside a paid premium tier that unlocks additional meal planning and diet program features. This structure has helped the brand build a large user base across different price sensitivities.
Yazio's Instagram leans heavily into a dolce vita lifestyle aesthetic, regularly using hashtags like #aperoltime, #aperol, and #dolcevita alongside recipes for tiramisu and focaccia. The strategy frames nutrition as part of an enjoyable, aspirational European lifestyle rather than restrictive dieting, which resonates strongly with its core 18-to-34 audience.
Eggmaxxing is a viral internet trend built around maximizing egg consumption for high-protein, nutrient-dense nutrition. Yazio actively jumps on trending food and diet conversations like this to stay visible in online wellness communities and attract younger users who are already engaged with those topics.
Yazio's Instagram is genuinely recipe-driven, featuring dishes like focaccia, tiramisu, and egg-based meals alongside wellness-aligned content. The brand deliberately blends indulgent, shareable food content with its nutrition message so the account feels like a food destination rather than a product advertisement.
Yes, Yazio's social media audience skews notably female, with women making up roughly two-thirds of its Instagram following. The dominant age groups are 18 to 34, reflecting strong appeal among younger adults who are actively exploring nutrition, meal planning, and healthy lifestyle content.
Yes, YouTube is actually listed as Yazio's primary video platform, giving the brand a space for longer-form nutrition guidance and healthy living content beyond what works on Instagram. The Instagram account remains the hub for its largest engaged community, while YouTube serves users looking for more in-depth advice.
Germany is by far Yazio's biggest market, which reflects the app's German origins, but the United States ranks as the second-largest country in its audience. This international split shows that Yazio has successfully crossed the language barrier and established itself in the competitive English-language wellness app market.
Yazio's core product is built specifically around calorie tracking and meal planning, which are the foundational tools most nutrition plans use to support weight loss. Its social media content reinforces that goal by mixing practical recipe ideas with diet inspiration, keeping the app's purpose front and center even when the posts look like lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yazio · YouTube
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