United States
Yarnhub is a US-based animated film studio that has built a multi-million subscriber YouTube following by producing short-form animated documentaries about military history.
Total Followers +1.9%
3.3M
Across YouTube, Instagram
Primary Platform
YouTube
3.3M followers · 99% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $1.1K–$3.2K / IG post
Yarnhub revealed the first official gameplay trailer for Brass Rain, its fan-funded WWII first-person shooter. The free-to-play title features infantry, tank, and naval combat tied to historical battles, with each major update accompanied by a Yarnhub short film.
The studio's Brass Rain campaign on PicMii (Highlander) raised $2.9 million and accumulated over 63,000 Steam wishlists, all organically without paid marketing. The company was valued at $10 million during the raise.
Yarnhub officially announced its pivot into gaming with the Steam page launch for Brass Rain, built on Unreal Engine 5. The studio tapped industry veterans from EA, Rovio, Remedy, and Sony to staff the games division.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +20K +0.6% | +0 +0.0% | +0 +0.0% | +20K |
| Last 30 days | +63K +1.9% | +101 +0.2% | +0 +0.0% | +63K |
| Last 90 days | +213K +6.5% | +0 +0.0% | +0 +0.0% | +213K |
| Last 365 days | +213K +6.5% | +0 +0.0% | +0 +0.0% | +213K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| World of Warships Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
| InVideo Sponsorship | Sponsored content | YouTube | Oct 2024 | — |
| War Thunder Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
Yarnhub is a US-based animated film studio that has built a multi-million subscriber YouTube following by producing short-form animated documentaries about military history. Their signature approach pairs tight battlefield narratives — aircraft duels, armored engagements, last-stand moments — with cinematic animation designed to place the viewer inside the action rather than above it. Titles like "Shermans vs Panthers: Four Days of Hell" and "Wake Island: The Last Stand That Stunned Japan" reflect the formula: historically grounded, high-stakes events told with urgency and dramatic immediacy. A Patreon-supported funding model and an expansion into game development with "Brass Rain" on Steam signal clear ambitions beyond a standard YouTube content operation.
Yarnhub reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Gaming / owned IP, a clear signal of fit for brands in those categories. Demonstrated partners include War Thunder and World of Warships. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gaming / owned IP and related categories, Yarnhub offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yarnhub's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yarnhub is a fully original animated film studio — every video is produced with custom animation rather than archival footage or talking-head commentary. The studio's stated goal is to put viewers into the action alongside the real historical figures being depicted, which is what separates it from most history channels on YouTube.
Brass Rain is a video game developed by Yarnhub that is available to wishlist and purchase on Steam. It extends the studio's military history focus into an interactive format, building directly on the same themes and aesthetic that define their YouTube films. A link to the Steam page is featured in Yarnhub's own YouTube bio.
While World War 2 — especially the Pacific and North African theaters — is the channel's heaviest focus, Yarnhub covers other conflicts as well. Their video "When Harriers Ate Skyhawks" deals with air combat during the 1982 Falklands War, showing the channel reaches beyond WWII to other pivotal military engagements in history.
"The Desert Fox" is the famous nickname of German Field Marshal Erwin Rommel, who commanded Axis forces during the North African campaign of World War 2. Yarnhub's video "When the Desert Fox Hunted Desert Rats" covers the clashes between Rommel's Afrika Korps and the British Eighth Army — themselves nicknamed the Desert Rats.
Japan is Yarnhub's second-largest audience by country, which likely reflects the channel's deep and recurring coverage of the Pacific Theater of WWII — battles like Midway and Wake Island where Japanese forces played a central role. The cinematic animated style may also resonate strongly with an audience long familiar with animation as a serious storytelling medium.
Yarnhub has partnered with War Thunder and World of Warships, both military-themed online games that align naturally with a military history audience. They have also worked with InVideo, a video creation and editing platform, for sponsored content on YouTube.
Yes — Yarnhub actively invites viewer support through their Patreon page at patreon.com/yarnhub, which is linked directly from their YouTube channel bio. As an independent animated film studio producing original content, Patreon funding helps them sustain the production quality that goes into each film.
Yes, the Battle of Midway is among the Pacific Theater topics Yarnhub has addressed, and it appears consistently in the channel's content hashtags. The channel has a particular interest in pivotal naval and air battles from WWII where the war's momentum visibly shifted.
Yarnhub has surpassed 3 million subscribers on YouTube, placing it firmly in the Macro creator tier. The channel's engagement runs well above the category average, which is unusual for a channel at this scale and reflects a highly loyal core audience.
Yarnhub's audience is around 88% male and skews notably older than most YouTube channels, with nearly half of all viewers aged 45 and above. Beyond the United States, Japan is a strong second market, and the UK and Indonesia also feature prominently — giving the channel a genuinely international reach for a niche military history subject.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yarnhub · YouTube
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