United States
Yaqeen Institute for Islamic Research is a Dallas-based nonprofit founded by American Muslim scholar Dr.
Total Followers +0.7%
1.1M
Across Instagram, TikTok
Primary Platform
YouTube
848K followers · 75% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
The multi-episode series centered on the Names of Allah ran throughout Ramadan 2026, capping with a live Khatm al-Quran du'a stream.
Suleiman published 'When the bombs fall on other people's children' in RNS, continuing his high-profile commentary on the Gaza conflict in mainstream religion press.
The institute released a position paper outlining how it integrates AI into its research and content while grounding the approach in Islamic ethical principles.
Yaqeen hosted a three-city Canada Tour featuring Dr. Omar Suleiman and other scholars; sponsorship and volunteer spots reached full capacity.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +763 +0.1% | +258 +0.1% | +0 +0.0% | +1K |
| Last 30 days | +6K +0.7% | +2K +0.6% | +0 +0.0% | +8K |
| Last 90 days | +25K +3.0% | +13K +4.7% | +0 +0.0% | +38K |
| Last 365 days | +25K +3.0% | +13K +4.7% | +0 +0.0% | +38K |
Daily follower snapshots from CreatorDB's longitudinal index.
Yaqeen Institute for Islamic Research is a Dallas-based nonprofit founded by American Muslim scholar Dr. Omar Suleiman in 2016, built around a straightforward premise: that intellectual rigor and faith are not in conflict. The organization produces research papers, short-form video explainers, and long-form theological content tackling questions that observant and questioning Muslims frequently encounter — from Islamic jurisprudence on historical slavery to the lives of lesser-known companions of the Prophet. Its signature #YQNPapers series distills academic-level scholarship into accessible formats, giving it a credibility edge that distinguishes it from personality-driven Islamic channels.
The institute draws a predominantly younger Muslim-American audience — the 18–34 cohort represents the core — with a notable female majority, which aligns with its relationship, spirituality, and identity-focused content. Engagement rates running well above category norms, particularly on TikTok, suggest the content resonates as genuinely useful rather than merely inspirational. Because Yaqeen operates as a nonprofit rather than a commercial creator, its partnerships and monetization flow through institutional donors and community supporters rather than brand sponsorships. That positioning keeps it firmly in the educational trust tier, making it a natural fit for mission-aligned organizations, Islamic finance platforms, and halal lifestyle brands seeking credibility with a values-driven, digitally engaged Muslim demographic.
Yaqeeninstitute reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Yaqeeninstitute offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yaqeeninstitute's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Dr. Omar Suleiman, a prominent American Muslim scholar and imam based in Texas, founded Yaqeen Institute for Islamic Research. He serves as the institute's president and is one of its most recognizable voices, regularly appearing across its video content and written publications.
Yaqeen (يقين) is an Arabic word meaning certainty or conviction, which directly reflects the institute's core mission. The name signals its focus on helping Muslims move from doubt toward settled, grounded faith — summarized in their own tagline as "dismantling doubt, nurturing conviction."
YQN Papers are scholarly research publications produced by Yaqeen Institute's team of academics and Islamic scholars, covering topics from theology and Islamic history to contemporary social questions. They are designed to be rigorous enough for an academic audience while remaining accessible to general Muslim readers.
Yes — addressing difficult historical questions like why Islam did not outright ban slavery is a central part of Yaqeen Institute's apologetics work. Their content situates the question in its 7th-century context, arguing that Islam moved to dismantle the institution gradually rather than through an immediate prohibition.
Yaqeen Institute engages the Islamic debate around music, including drawing attention to situations where Muslims may unknowingly make problematic choices — such as their widely shared example of wedding songs with lyrics about infidelity. Their approach centers on education and Islamic awareness rather than simply issuing blanket rulings.
The Names of Allah series is one of Yaqeen Institute's signature recurring educational projects, exploring the attributes and names of God in Islam and unpacking their theological depth and spiritual significance. It has become a consistent content pillar across the institute's social media platforms.
Dr. Omar Suleiman is an American Muslim scholar, author, and civil rights activist who founded Yaqeen Institute and continues to lead it as president. He is one of the most widely followed Muslim public figures in the United States, and his name appears as one of the institute's top-performing content hashtags.
Yes — marriage is a recurring content theme for Yaqeen Institute, addressed through both long-form research papers and social media posts grounded in Islamic scholarship. Topics range from choosing a spouse and understanding compatibility to navigating marital challenges within an Islamic framework.
Yes — addressing doubt is explicitly Yaqeen Institute's primary purpose, stated directly in its bio as "dismantling doubt, nurturing conviction." The content is built for both practicing Muslims wrestling with hard theological and historical questions and those on the edges of the faith reconsidering their beliefs.
Yes — Yaqeen Institute for Islamic Research is a registered nonprofit based in the United States, which shapes its entirely mission-driven content approach. Unlike most creators in the Macro tier, its platform presence is built around scholarly outreach and community education rather than commercial brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yaqeeninstitute · YouTube
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