Last updated just now · Aug 13, 2026, 4:04 PM
Islamic Education United States

Yaqeeninstitute

Full Creator Stats Live · Updated 2026-08-13

Yaqeen Institute for Islamic Research is a Dallas-based nonprofit founded by American Muslim scholar Dr.

NicheIslamic Education TierMacro Engagement3.0%

Total Followers +0.7%

1.1M

Across Instagram, TikTok

Primary Platform

YouTube

848K followers · 75% of audience

Engagement

3.0%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $13K–$30K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-08-13
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 847,526 +6K 3.0% 20.3 1 day ago
TikTok 287,000 +2K 16.1% 7.2 2 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +763 +0.1% +258 +0.1% +0 +0.0% +1K
Last 30 days +6K +0.7% +2K +0.6% +0 +0.0% +8K
Last 90 days +25K +3.0% +13K +4.7% +0 +0.0% +38K
Last 365 days +25K +3.0% +13K +4.7% +0 +0.0% +38K

Audience Demographics

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132K330K528K726K924K Aug 17Nov 15Feb 13May 14Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Yaqeeninstitute

Yaqeen Institute for Islamic Research is a Dallas-based nonprofit founded by American Muslim scholar Dr. Omar Suleiman in 2016, built around a straightforward premise: that intellectual rigor and faith are not in conflict. The organization produces research papers, short-form video explainers, and long-form theological content tackling questions that observant and questioning Muslims frequently encounter — from Islamic jurisprudence on historical slavery to the lives of lesser-known companions of the Prophet. Its signature #YQNPapers series distills academic-level scholarship into accessible formats, giving it a credibility edge that distinguishes it from personality-driven Islamic channels.

The institute draws a predominantly younger Muslim-American audience — the 18–34 cohort represents the core — with a notable female majority, which aligns with its relationship, spirituality, and identity-focused content. Engagement rates running well above category norms, particularly on TikTok, suggest the content resonates as genuinely useful rather than merely inspirational. Because Yaqeen operates as a nonprofit rather than a commercial creator, its partnerships and monetization flow through institutional donors and community supporters rather than brand sponsorships. That positioning keeps it firmly in the educational trust tier, making it a natural fit for mission-aligned organizations, Islamic finance platforms, and halal lifestyle brands seeking credibility with a values-driven, digitally engaged Muslim demographic.

Brand fit

Why brands partner

Yaqeeninstitute reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Yaqeeninstitute offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Yaqeeninstitute's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who founded Yaqeen Institute?

Dr. Omar Suleiman, a prominent American Muslim scholar and imam based in Texas, founded Yaqeen Institute for Islamic Research. He serves as the institute's president and is one of its most recognizable voices, regularly appearing across its video content and written publications.

What does "Yaqeen" mean in Arabic?

Yaqeen (يقين) is an Arabic word meaning certainty or conviction, which directly reflects the institute's core mission. The name signals its focus on helping Muslims move from doubt toward settled, grounded faith — summarized in their own tagline as "dismantling doubt, nurturing conviction."

What are YQN Papers from Yaqeen Institute?

YQN Papers are scholarly research publications produced by Yaqeen Institute's team of academics and Islamic scholars, covering topics from theology and Islamic history to contemporary social questions. They are designed to be rigorous enough for an academic audience while remaining accessible to general Muslim readers.

Does Yaqeen Institute answer the question about Islam and slavery?

Yes — addressing difficult historical questions like why Islam did not outright ban slavery is a central part of Yaqeen Institute's apologetics work. Their content situates the question in its 7th-century context, arguing that Islam moved to dismantle the institution gradually rather than through an immediate prohibition.

What does Yaqeen Institute say about music in Islam?

Yaqeen Institute engages the Islamic debate around music, including drawing attention to situations where Muslims may unknowingly make problematic choices — such as their widely shared example of wedding songs with lyrics about infidelity. Their approach centers on education and Islamic awareness rather than simply issuing blanket rulings.

What is the Names of Allah series by Yaqeen Institute?

The Names of Allah series is one of Yaqeen Institute's signature recurring educational projects, exploring the attributes and names of God in Islam and unpacking their theological depth and spiritual significance. It has become a consistent content pillar across the institute's social media platforms.

Who is Omar Suleiman and what is his role at Yaqeen Institute?

Dr. Omar Suleiman is an American Muslim scholar, author, and civil rights activist who founded Yaqeen Institute and continues to lead it as president. He is one of the most widely followed Muslim public figures in the United States, and his name appears as one of the institute's top-performing content hashtags.

Does Yaqeen Institute cover Islamic guidance on marriage?

Yes — marriage is a recurring content theme for Yaqeen Institute, addressed through both long-form research papers and social media posts grounded in Islamic scholarship. Topics range from choosing a spouse and understanding compatibility to navigating marital challenges within an Islamic framework.

Is Yaqeen Institute meant for people who have doubts about Islam?

Yes — addressing doubt is explicitly Yaqeen Institute's primary purpose, stated directly in its bio as "dismantling doubt, nurturing conviction." The content is built for both practicing Muslims wrestling with hard theological and historical questions and those on the edges of the faith reconsidering their beliefs.

Is Yaqeen Institute a nonprofit organization?

Yes — Yaqeen Institute for Islamic Research is a registered nonprofit based in the United States, which shapes its entirely mission-driven content approach. Unlike most creators in the Macro tier, its platform presence is built around scholarly outreach and community education rather than commercial brand partnerships.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 13, 2026, 4:04 PM · Slug: yaqeeninstitute

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