Yaofacial is a creator with a presence on TikTok (306,800 followers), YouTube (22,900 followers), Instagram (238,525 followers).
Total Followers +2.9%
568K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
307K followers · 54% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$12K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +4K +1.2% | +408 +1.8% | +2K +0.6% | +6K |
| Last 30 days | +7K +2.2% | +2K +8.5% | +8K +3.3% | +17K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Yaofacial is a creator with a presence on TikTok (306,800 followers), YouTube (22,900 followers), Instagram (238,525 followers). Their content sits in the beauty & skincare space. Their TikTok bio reads: "💌Business: yao@glowgroup.studio Eastern Facial Anti-Aging Massage • Posture • Daily Practice Full Program 👇". The full audience and engagement breakdown is below.
Yaofacial reaches its audience primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Yaofacial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yaofacial's tier (Mid, 568K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Eastern facial massage draws on traditional techniques — including acupressure, lymphatic drainage, and muscle-toning movements rooted in Asian wellness traditions — to reduce puffiness, lift facial contours, and slow visible signs of aging without products or procedures. Yaofacial has built their entire content brand around making these practices a teachable daily ritual, breaking them down step-by-step across TikTok, Instagram, and YouTube. Their angle is that consistency in daily practice, not expensive treatments, is what produces lasting results.
Yes — Yaofacial's bio on every platform references a Full Program covering Eastern facial anti-aging massage, posture, and daily practice. Inquiries are routed through their business email at Glow Group Studio, the brand they operate under. Their social content effectively serves as a preview of the deeper curriculum inside that program.
Glow Group Studio is Yaofacial's own business brand, used as the official contact point for brand partnerships and access to their full wellness program. The studio name signals that Yaofacial positions themselves as more than a content creator — they're building a structured beauty and wellness education brand. All business inquiries across TikTok, YouTube, and Instagram point to the same Glow Group Studio email.
Posture directly influences facial appearance — forward head posture, for example, can contribute to a less defined jawline and accelerate visible neck aging over time. Yaofacial treats anti-aging as a full-body practice rather than an isolated skincare routine, which is why posture sits alongside facial massage as a core pillar of their program. This holistic framing is what distinguishes their content from standard beauty tutorials.
Yaofacial has posted dedicated content on clove water as a natural remedy for achieving clear and glowing skin, positioning it as a low-cost, kitchen-accessible skincare solution. Clove contains eugenol, a compound with antimicrobial and anti-inflammatory properties that may help with acne and uneven skin tone. This fits squarely into Yaofacial's broader theme of finding effective skincare in everyday pantry ingredients.
Jawline definition is one of the most prominent outcomes Yaofacial promotes, and their content — tagged heavily with #jawline and #facemassage — focuses on lymphatic drainage and targeted muscle movements designed to reduce puffiness and sharpen facial contour over time. They consistently emphasize that daily practice is the critical variable, not a single session. Their engagement rate running well above the category average suggests this promise resonates strongly with their audience.
Yaofacial regularly posts recipes using common kitchen staples, including a 3-ingredient DIY hair mask for smoother, silkier hair and skin treatments built around ingredients like clove water. Their recurring message is that effective beauty routines don't require expensive store-bought products — accessible ingredients can deliver real results. This content style sits at the heart of why their audience keeps returning.
Yaofacial uses K-beauty hashtags like #kbeauty and #koreanskincare to reach that large and engaged community, but their actual method is rooted in broader Eastern wellness traditions — acupressure, massage, and posture work — rather than Korean multi-step product routines. Think hands-on daily technique rather than product layering. The K-beauty tagging is a discovery strategy; the content itself is distinctly massage and practice-based.
Yaofacial posts nearly every day across TikTok, Instagram, and YouTube, making them one of the more consistently active creators in the natural beauty space. TikTok is their largest platform by follower count, but their YouTube channel has shown notably strong growth recently. All three channels carry the same core focus: Eastern facial massage, posture, and kitchen-based beauty.
Yaofacial's audience is nearly split evenly between women and men, which is genuinely unusual for a beauty and anti-aging creator. Their viewership skews younger, with the biggest share in the 18–34 age range, and their reach is global — with strong audiences in the United States, Brazil, India, the United Kingdom, and Indonesia. The male presence likely reflects interest in jawline and posture content specifically.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yaofacial · TikTok
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