United Kingdom
Yammy is a Leeds-based gaming creator whose YouTube channel, built on Let's Play content, reactions, and casual game discovery, has grown to attract millions of subscribers across multiple platforms.
Total Followers -0.1%
5.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4M followers · 69% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $7.7K–$18K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -9925 -0.3% | +1K +0.2% | +0 +0.0% | -8694 |
| Last 30 days | -9925 -0.3% | +1K +0.3% | +0 +0.0% | -8489 |
| Last 90 days | -19850 -0.5% | +6K +1.2% | +0 +0.0% | -13593 |
| Last 365 days | -19850 -0.5% | +6K +1.2% | +0 +0.0% | -13593 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Fortnite Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Nintendo Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Advanced Micro Devices, Inc. Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Sky Kids Media / Broadcasting | Long-term partnership | YouTube | Long-term | — |
| CBBC Media / Broadcasting | Long-term partnership | YouTube | Long-term | — |
Yammy is a Leeds-based gaming creator whose YouTube channel, built on Let's Play content, reactions, and casual game discovery, has grown to attract millions of subscribers across multiple platforms. She has extended her reach beyond digital media through British children's television, hosting CBBC's Game on Grandparents and fronting a series on Sky Kids called Let's Game — a crossover into broadcast that is uncommon among YouTube-native gaming creators. Her content palette spans Gacha Life and Toca Boca through to mainstream titles and casual indie games, giving her channel a playful, low-barrier tone that sits comfortably in the family and younger-audience gaming space.
Recurring collaborations with fellow creator LaurenZside have become a signature element of her output, with the duo format visibly driving engagement that runs well above category norms. Sponsor partnerships with Nintendo, AMD, and Fortnite reflect consistent interest from major gaming industry players across hardware and software, validating her positioning as a credible gaming voice rather than a lifestyle-gaming hybrid. Her audience skews heavily anglophone, with the United States representing the largest single market and the United Kingdom as a strong secondary base, making her well-suited for English-language gaming campaigns with transatlantic reach. Her dual footprint in broadcast children's media and platform-native gaming content gives her an unusual positioning that is likely to attract both gaming brands and family entertainment partners going forward.
Yammy reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Media / Broadcasting, a clear signal of fit for brands in those categories. Demonstrated partners include Fortnite and Nintendo. Engagement on YouTube runs around 7.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Media / Broadcasting and related categories, Yammy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yammy's tier (Mega, 5.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yammy's real name is Amy. She built her YouTube presence originally under the handle Yammyxox before settling on the shorter Yammy, and has spent well over a decade growing a family-friendly gaming brand from her home in Leeds, UK. Most fans and the wider creator community know her almost entirely by her online name.
Yes — Yammy appeared on CBBC's Game on Grandparents, bringing her gaming personality to a mainstream British children's TV audience. The broadcast credit sets her apart from most UK gaming creators who remain exclusively online.
Yammy is well-established in the Gacha Life and Gacha Club community, producing Let's Play content and Gacha mini-movies on her channel. She also regularly covers Toca Life World and other Toca Boca titles, keeping her output firmly in the colourful, story-driven corner of casual gaming.
LaurenZside is one of Yammy's closest YouTube collaborators and appears to be a genuine best friend — Yammy has described her as the person she brings "every time" and has posted about their on-screen duo comeback with clear enthusiasm. Their shared gaming content is a recurring and fan-favourite feature on Yammy's channel.
Yammy has openly referenced raising a child, describing them in a post as "incredibly creative and intelligent." She keeps the finer details of her family life private, though glimpses of this side of her life occasionally surface in her more personal content.
Yes — Yammy's Instagram bio explicitly lists Let's Game Sky Kids as one of her broadcast credits. Being featured on Sky's children's streaming platform puts her in a small category of UK gaming creators whose content has made it inside a major broadcaster's kids' offering.
Yammy has landed deals with some of gaming's biggest names, including Nintendo, Fortnite, and hardware brand AMD. The combination of a console giant, a live-service phenomenon, and a PC hardware manufacturer reflects the breadth of her commercial appeal across the gaming category.
Yes — Yammy built much of her early YouTube following through Minecraft content, which was a cornerstone of her channel during the game's peak creator-community era. Her focus has since shifted toward Gacha Life, Toca Boca, and reactions, but her roots in the Minecraft community remain a key part of her YouTube history.
Yammy is from Leeds, in Yorkshire, England, and she prominently pins her location across her YouTube, TikTok, and Instagram bios. Despite her audience skewing heavily toward US viewers, she has stayed UK-based throughout her career.
Yammy's YouTube channel has grown to nearly four million subscribers, placing her firmly in the Mega tier of creators. Her engagement rate runs well above the typical category average for a channel her size, signalling a particularly loyal and active fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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