Vietnam
The handle @xz_1991x belongs to Xiao Zhan (肖战), a Chinese actor and singer born in 1991 who broke into mainstream prominence through the 2019 fantasy drama 'The Untamed' (陈情令), which generated an enormous international following across Asia and beyond.
Total Followers +0.6%
1.2M
Across Instagram
Primary Platform
1.2M followers · 100% of audience
Engagement
56.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
On World Youth Skills Day, WorldSkills International officially appointed Xiao Zhan as a promotion ambassador for the 48th WorldSkills Competition, to be held in Shanghai in September 2026.
Xiao Zhan took home the Best Leading Actor prize at the prestigious Golden Haiyan Awards for his performance in the 2025 movie 'Gezhi Town.'
Xiao Zhan received the Outstanding Quality Star of the Year award for his role as Zang Hai, and was also nominated for Best Actor at the 31st Shanghai Television Festival Magnolia Awards.
Xiao Zhan claimed three major honors at the 2025 Weibo Night ceremony, cementing his continued dominance on China's largest social platform.
WWD reported that Tod's unveiled its second co-designed collection with Xiao Zhan — spanning bags, shoes, RTW, and accessories — marking his first collaboration with creative director Matteo Tamburini.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,241,237 | +7K | 56.0% | 0.2 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +7K +0.6% | +0 +0.0% | +0 +0.0% | +7K |
| Last 90 days | +16K +1.3% | +0 +0.0% | +0 +0.0% | +16K |
| Last 365 days | +16K +1.3% | +0 +0.0% | +0 +0.0% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
The handle @xz_1991x belongs to Xiao Zhan (肖战), a Chinese actor and singer born in 1991 who broke into mainstream prominence through the 2019 fantasy drama 'The Untamed' (陈情令), which generated an enormous international following across Asia and beyond. Originally from Chongqing, he trained as a commercial artist before pivoting to entertainment, debuting in the boy group X NINE before launching a solo career in acting and music. On Instagram, this account functions primarily as a curated brand-facing presence — documenting luxury fashion campaigns and appearances for houses like Gucci and Tod's rather than personal lifestyle content. Post captions are polished and minimal, reflecting the tone of a managed editorial feed rather than casual creator output.
Despite a follower count in the low millions on Instagram — modest relative to his massive Chinese-platform presence — the account registers an exceptionally high engagement rate, consistent with the deeply organized, globally dispersed fandom that Xiao Zhan's fanbase is known for. Audience geography skews heavily toward English-speaking markets, suggesting the account functions as a gateway for international fans to follow his brand activity. Long-running ambassadorships with Gucci and Tod's position him firmly in the European luxury fashion space, a tier typically reserved for top-tier global celebrities. As Chinese entertainment continues to expand its soft-power footprint internationally, Xiao Zhan's Instagram presence is well-positioned as a polished touchpoint bridging luxury brand storytelling with a passionate cross-border fanbase.
xz_1991x reaches an audience concentrated in Vietnam primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 56.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Vietnam-focused brands in fashion and related categories, xz_1991x offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @xz_1991x's tier (Macro, 1.2M combined followers, Vietnam). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The handle breaks down as xz for Xiao Zhan (肖战) — the Chinese actor and singer — and 1991 for his birth year. It is his official personal Instagram presence, used to share luxury brand partnerships and behind-the-scenes content with an international audience.
Xiao Zhan broke through internationally with The Untamed (陈情令, Chen Qing Ling), a 2019 Chinese fantasy drama in which he played the lead role of Wei Wuxian. The show spread rapidly across streaming platforms worldwide and built him one of the most dedicated fandoms in modern Chinese entertainment.
In February 2020, a portion of Xiao Zhan's fanbase mass-reported the international fanfiction platform Archive of Our Own (AO3) to Chinese authorities over a piece of fan fiction, resulting in the site being blocked in mainland China — the date, February 27, giving the event its name. The backlash triggered a broad public debate in China about fan culture and celebrity accountability, though Xiao Zhan himself was not personally involved in the reporting campaign.
Yes — Xiao Zhan has been a prominent face of Gucci's Primavera campaigns, documenting appearances in his "#GucciPrimavera diaries" posts on Instagram. His partnership reflects Gucci's wider strategy of aligning with top-tier Chinese celebrities to connect with luxury consumers across Asia and beyond.
Xiao Zhan serves as a global ambassador for Tod's, the Italian luxury leather goods house, and has featured in multiple consecutive seasonal campaigns for the brand. His Instagram content references Tod's fashion week collections across several seasons, signaling a sustained, long-term brand relationship rather than a one-off campaign.
Xiao Zhan's fanbase — often called xfans — is among the most organized fandom communities in Chinese pop culture, mobilizing rapidly to like, comment on, and share every post he publishes. His engagement runs dramatically above the benchmark for accounts in his follower tier, a pattern consistent with coordinated fan support rather than passive browsing behavior.
His name in Chinese is 肖战 — "Xiao" (肖) is the family name and "Zhan" (战) carries the meaning of battle or war. The stage name and legal name are the same, and he is widely known by both his romanized name and the Chinese characters in fan communities globally.
Xiao Zhan was born and raised in Chongqing, a large municipality in southwest China. His Chongqing origins are well known among fans and are a point of pride frequently referenced in fan communities and media profiles.
He is both — his Instagram bio explicitly identifies him as a "Chinese actor, singer," and he has released original Mandarin-language singles alongside his acting projects. The dual entertainment career is a standard format for major Chinese stars who maintain a presence in drama, film, and the music industry simultaneously.
Xiao Zhan's @xz_1991x account has surpassed the one-million-follower mark, placing it firmly in the Macro influencer tier — a notable achievement for a Chinese celebrity on Instagram, a platform that is not the primary social network inside mainland China. A striking share of his Instagram audience is based in English-speaking markets like the United States and United Kingdom, reflecting how far The Untamed carried his international profile.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@xz_1991x · Instagram
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