Brazil
Xuxa is a creator with a presence on Instagram (13,843 followers), YouTube (4,720,000 followers), TikTok (1,400,000 followers), based in Brazil.
Total Followers +0.2%
6.1M
Across Instagram, YouTube, TikTok
Primary Platform
14K followers · 0% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $346–$969 / IG post
The retirement tour — announced in Dec 2025 — spans Allianz Parque (São Paulo), Arena da Baixada (Curitiba), Arena MRV (Belo Horizonte) and Maracanã (Rio de Janeiro), with a final leg in Argentina performed in Spanish. The production features a futuristic replica of her iconic 'nave' and a 30-song setlist spanning her 40-year career.
Xuxa officially announced her retirement from live performance, with the flagship show at Allianz Parque on July 25, 2026. She described it as "a divisor of waters" for her life as an artist and for fans who grew up with her.
The three iconic Brazilian presenters reunited for the milestone charity broadcast, which also featured performances by Ivete Sangalo, Ludmilla, Belo, and Fábio Jr.
The short-form musical special dropped in Brazil on March 27, 2025, continuing the 'Xuxa Só Para Baixinhos' franchise and fuelling nostalgia-driven engagement on her social channels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +17 +0.1% | +9K +0.2% | +0 +0.0% | +9K |
| Last 90 days | +119 +0.9% | +40K +0.9% | +108K +7.7% | +148K |
| Last 365 days | +119 +0.9% | +40K +0.9% | +108K +7.7% | +148K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| XS Produções Production / Entertainment | Founder / owned brand | TikTok | Long-term | — |
| Globoplay Streaming / Media | Long-term partnership | 2023–present | — | |
| Avon Brasil Beauty / Personal Care | Brand ambassador | Long-term | — |
Xuxa is a creator with a presence on Instagram (13,843 followers), YouTube (4,720,000 followers), TikTok (1,400,000 followers), based in Brazil. Their content sits in the entertainment space. Their Instagram bio reads: "@acasadamidia". The full audience and engagement breakdown is below.
Xuxa reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Production / Entertainment, Streaming / Media, Beauty / Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include XS Produções and Globoplay. Engagement on Instagram runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Production / Entertainment and related categories, Xuxa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Xuxa's tier (Mega, 6.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Xuxa's full birth name is Maria da Graça Xuxa Meneghel. She adopted the nickname "Xuxa" early in her career as a model and television presenter, and it became the name recognized across Brazil, Latin America, and beyond.
"Rainha dos Baixinhos" means Queen of the Little Ones in Portuguese, a title Xuxa earned from her groundbreaking children's television programming in Brazil. Her shows combined original music, audience games, and high-energy dancing in a format that defined childhood entertainment for millions of kids across multiple generations.
Yes, Xuxa and Formula 1 world champion Ayrton Senna had a widely documented romantic relationship during the late 1980s and early 1990s. At the height of both their careers, they were considered the most famous couple in Brazil.
Xuxa's daughter is Sasha Meneghel, born in 1998 from her relationship with Brazilian actor Luciano Szafir. Sasha has since built her own public profile in fashion and entertainment in Brazil.
XSPB stands for Xuxa Só para Baixinhos, which translates to "Xuxa Just for the Little Ones." The series became one of the best-selling children's music franchises in Brazilian history, running to at least fourteen volumes and generating some of the most recognizable songs in Brazilian pop culture.
Yes, a documentary about Xuxa is available on GloboPlay, Brazil's major streaming platform. The project covers her decades-long career and cultural impact, and Xuxa has actively promoted it across her social media channels using the hashtag #xuxaodocumentário.
Xuxa has sold over 40 million copies across her discography, making her one of the best-selling children's music artists in the world. Her albums dominated Brazilian charts and were commercially successful across Latin America, Spain, Portugal, and the United States.
Xuxa's television programming has aired in more than 17 countries, including nations throughout Latin America, Spain, Portugal, the United States, and Arabic-speaking countries. Her show "O Mundo da Xuxa" was broadcast across all continents, a rare global reach for a Brazilian entertainer.
The "estátua" (statue) game was a classic freeze-dance segment on Xuxa's children's shows, where kids had to hold completely still the moment the music stopped. It became one of the most nostalgic and fondly remembered segments for Brazilian audiences who grew up watching her programs.
Xuxa was born in Santa Rosa, in the southern Brazilian state of Rio Grande do Sul. She later moved to Rio de Janeiro, where her television career took off and she rose to become one of the most recognizable public figures in Latin American entertainment history.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@xuxa · Instagram
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