Data refreshed Sep 24, 2026 · 11:46 PM UTC
Entertainment Brazil

Xuxa

Full Creator Stats Live · Updated 2026-09-24

Xuxa is a creator with a presence on Instagram (13,843 followers), YouTube (4,720,000 followers), TikTok (1,400,000 followers), based in Brazil.

NicheEntertainment TierMega Engagement3.2%

Total Followers +0.2%

6.1M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

14K followers · 0% of audience

Engagement

3.2%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $346–$969 / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-09-24
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 13,843 +17 3.2% 0.7 1 months ago
YouTube 4,720,000 +9K 1.5% — 2 months ago
TikTok 1,400,000 +0 7.4% 0.9 5 days ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +17 +0.1% +9K +0.2% +0 +0.0% +9K
Last 90 days +119 +0.9% +40K +0.9% +108K +7.7% +148K
Last 365 days +119 +0.9% +40K +0.9% +108K +7.7% +148K

Audience Demographics

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-551072908K2.4M3.8M5.3M Sep 25Dec 25Mar 26Jun 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Founder / owned brand TikTok Long-term —
Long-term partnership Instagram 2023–present —
Brand ambassador Instagram Long-term —
Background

About Xuxa

Xuxa is a creator with a presence on Instagram (13,843 followers), YouTube (4,720,000 followers), TikTok (1,400,000 followers), based in Brazil. Their content sits in the entertainment space. Their Instagram bio reads: "@acasadamidia". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Xuxa reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Production / Entertainment, Streaming / Media, Beauty / Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include XS Produções and Globoplay. Engagement on Instagram runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Production / Entertainment and related categories, Xuxa offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Xuxa's tier (Mega, 6.1M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What is Xuxa's real name?

Xuxa's full birth name is Maria da Graça Xuxa Meneghel. She adopted the nickname "Xuxa" early in her career as a model and television presenter, and it became the name recognized across Brazil, Latin America, and beyond.

Why is Xuxa called the Rainha dos Baixinhos?

"Rainha dos Baixinhos" means Queen of the Little Ones in Portuguese, a title Xuxa earned from her groundbreaking children's television programming in Brazil. Her shows combined original music, audience games, and high-energy dancing in a format that defined childhood entertainment for millions of kids across multiple generations.

Did Xuxa and Ayrton Senna date?

Yes, Xuxa and Formula 1 world champion Ayrton Senna had a widely documented romantic relationship during the late 1980s and early 1990s. At the height of both their careers, they were considered the most famous couple in Brazil.

Who is Xuxa's daughter?

Xuxa's daughter is Sasha Meneghel, born in 1998 from her relationship with Brazilian actor Luciano Szafir. Sasha has since built her own public profile in fashion and entertainment in Brazil.

What does XSPB stand for in Xuxa's music series?

XSPB stands for Xuxa Só para Baixinhos, which translates to "Xuxa Just for the Little Ones." The series became one of the best-selling children's music franchises in Brazilian history, running to at least fourteen volumes and generating some of the most recognizable songs in Brazilian pop culture.

Is there a Xuxa documentary on GloboPlay?

Yes, a documentary about Xuxa is available on GloboPlay, Brazil's major streaming platform. The project covers her decades-long career and cultural impact, and Xuxa has actively promoted it across her social media channels using the hashtag #xuxaodocumentário.

How many records has Xuxa sold in her career?

Xuxa has sold over 40 million copies across her discography, making her one of the best-selling children's music artists in the world. Her albums dominated Brazilian charts and were commercially successful across Latin America, Spain, Portugal, and the United States.

How many countries has Xuxa's show aired in?

Xuxa's television programming has aired in more than 17 countries, including nations throughout Latin America, Spain, Portugal, the United States, and Arabic-speaking countries. Her show "O Mundo da Xuxa" was broadcast across all continents, a rare global reach for a Brazilian entertainer.

What was the "estátua" game on Xuxa's show?

The "estátua" (statue) game was a classic freeze-dance segment on Xuxa's children's shows, where kids had to hold completely still the moment the music stopped. It became one of the most nostalgic and fondly remembered segments for Brazilian audiences who grew up watching her programs.

Where is Xuxa originally from in Brazil?

Xuxa was born in Santa Rosa, in the southern Brazilian state of Rio Grande do Sul. She later moved to Rio de Janeiro, where her television career took off and she rose to become one of the most recognizable public figures in Latin American entertainment history.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 24, 2026, 11:46 PM UTC · Slug: xuxa

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