Xuan Lan is a Spain-based yoga teacher and wellness educator of Vietnamese heritage who has built the largest Spanish-language yoga presence on YouTube.
Total Followers +0.3%
2.9M
Across YouTube, Instagram
Primary Platform
YouTube
2.1M followers · 73% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$27K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.5% | -312 -0.0% | +0 +0.0% | +10K |
| Last 30 days | +10K +0.5% | -935 -0.1% | +0 +0.0% | +9K |
| Last 90 days | +10K +0.5% | +779 +0.1% | +0 +0.0% | +11K |
| Last 365 days | +10K +0.5% | +779 +0.1% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| pascual_movit Sponsorship | Sponsored content | Jul 2026 | — | |
| Filmin Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| XLYStudio Wellness / Digital Platform | Founder / owned brand | YouTube | Long-term | — |
| Allianz Insurance / Finance | Sponsored content | Long-term | — |
Xuan Lan is a Spain-based yoga teacher and wellness educator of Vietnamese heritage who has built the largest Spanish-language yoga presence on YouTube. Her channel covers therapeutic yoga, guided meditation, balance-focused sessions, and candid personal reflections — a blend that reads as both instructional and emotionally grounded. Beyond the free channel, she founded XLYStudio, a subscription platform positioning itself as the leading digital wellness hub in Spanish, and has published three books, including the bestseller "Mi diario de yoga." A documentary series produced under the XLYStudio banner further extends her reach beyond short-form instructional content.
Her audience centers on Spanish-speaking markets — Spain, Mexico, and Argentina together account for the bulk of her reach — with a core demographic in the 25–44 range that maps closely to the aspirational wellness consumer brands actively seek. Engagement well above category norms suggests genuine community investment rather than passive viewership. Partnerships with mainstream European names like Allianz and streaming platform Filmin signal appeal to values-aligned, culturally grounded brands. With an owned subscription platform, original long-form content, and deep cross-market penetration across Latin America, Xuan Lan operates less as a social influencer and more as a Spanish-language wellness media company.
Xuanlanyoga reaches an audience concentrated in ESP primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Wellness / Digital Platform, Insurance / Finance, a clear signal of fit for brands in those categories. Demonstrated partners include pascual_movit and Filmin. Engagement on YouTube runs around 6.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in Wellness / Digital Platform and related categories, Xuanlanyoga offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Xuanlanyoga's tier (Macro, 2.9M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
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XLYStudio is the yoga, meditation, and wellness platform that Xuan Lan founded, and she describes it as the largest platform of its kind in the Spanish language. It goes well beyond her YouTube channel, offering extended classes, exclusive programmes, and a dedicated app under the same brand. For Spanish-speaking audiences who want to go deeper than free YouTube content, XLYStudio is her flagship product.
Yes, Xuan Lan has her own app under the XLYStudio brand, available as @xlystudio. The app is the mobile hub of her broader wellness platform, giving subscribers access to yoga classes, meditation sessions, and content that goes beyond what she posts freely on YouTube.
RESET is an original docu-series created by Xuan Lan and hosted exclusively on her XLYStudio platform. It reflects her move into longer-form personal storytelling alongside her yoga tutorials, and it sits within the mindfulness and transformation themes that run through her broader content.
Xuan Lan has published three books on yoga and wellbeing, with Mi diario de yoga becoming her best-seller. The book translates her philosophy of building a consistent, personalised yoga routine into a guided journal format and has been popular across Spain and Latin America.
Therapeutic yoga targeting specific joints — including shoulders, hips, and knees — is one of the signature formats on her channel. These sessions focus on gentle, functional movement rather than athletic postures, making them especially popular among her older audience segments and anyone managing joint discomfort or recovery.
Xuan Lan recently shared details of one of the hardest periods of her life in a candid video, giving voice to an experience she had not discussed publicly at that level of depth before. This kind of personal storytelling is relatively rare for a yoga instructor's channel and generated strong engagement from her community.
Her confirmed brand partnerships include Pascual Movit, the sports-nutrition and wellness line from the Pascual group, and Filmin, the Spanish independent streaming platform. Her content has also featured a campaign tied to Allianz, visible through the branded hashtag #allianzxuanlancon that appears across her posts.
Xuan Lan ran a sponsored campaign for Filmin on YouTube in early 2025. The fit makes sense because both brands appeal to the same culturally engaged, Spanish-speaking adult audience — Filmin's art-house and independent catalogue aligns naturally with the thoughtful, quality-over-noise identity Xuan Lan projects.
Xuanlanyoga has surpassed the two-million subscriber mark on YouTube, placing her firmly in the Macro tier of Spanish-language creators. Her engagement rate runs well above the category average, which means her audience is unusually active relative to channels of comparable size.
Xuan Lan is based in Spain, which represents her largest share of viewers, but her channel draws a wide Spanish-speaking audience spanning Mexico, Argentina, and the United States. That cross-continental reach reflects her positioning as a pan-Hispanic wellness voice rather than a creator tied to a single national market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@xuanlanyoga · YouTube
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