Xoxoemira

About Xoxoemira

Xoxoemira is a New York City-based beauty creator whose content revolves around full-glam makeup tutorials, get-ready-with-me videos, and practical technique tips delivered in a warm, direct tone aimed squarely at a Gen Z and millennial audience. Her channel persona — welcoming viewers as "baddies" — blends aspirational glam aesthetics with usable advice, routinely referencing prestige-tier brands such as Charlotte Tilbury, Patrick Ta, Haus Labs, and YSL Beauty. Although YouTube is her declared home platform, her actual audience gravity sits on TikTok, where she has built a following in the millions and sustains engagement that runs well above category norms. Her Instagram presence has also been growing at a notably healthy clip, pointing to deliberate multi-platform expansion.

Professionally, Xoxoemira is represented by United Talent Agency alongside Digital Brand Architects, a dual management structure that indicates the kind of infrastructure typically associated with creators moving toward sustained, high-value brand deals rather than one-off sponsorships. Her consistent hashtag alignment with prestige and indie-luxe cosmetics labels — NARS, Makeup Forever, Haus Labs — places her clearly in the aspirational beauty tier rather than mass-market territory, which is reflected in rate-card positioning consistent with upper-macro creators. Her core audience is heavily U.S.-based, with secondary pockets in the UK and Australia that give English-language brand partners meaningful cross-market reach. With TikTok engagement holding strong and Instagram still in a growth phase, she is well-positioned to deepen her footprint as a full-funnel partner for prestige beauty and personal-care brands.

Why brands partner

Xoxoemira reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Xoxoemira offers a defined, creative-fit audience rather than broad, low-intent impressions.