United States
Xo.Xo.Darlin is a New York City-based makeup artist and bilingual beauty content creator of Dominican heritage who splits her audience across TikTok and Instagram.
Total Followers +0.2%
160K
Across Instagram, TikTok
Primary Platform
YouTube
46K followers · 29% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$3.2K / IG post
The NYC MUA shared her surprise at appearing on a Times Square billboard, crediting K-Beauty brand TIRTIR Global in a Threads post.
The creator posted about an unannounced photoshoot with Urban Decay, signaling a brand partnership with the major cosmetics label.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -14 -0.0% | +103 +0.1% | +0 +0.0% | +89 |
| Last 30 days | -5 -0.0% | +389 +0.3% | +0 +0.0% | +384 |
| Last 90 days | -105 -0.2% | +2K +1.6% | +0 +0.0% | +2K |
| Last 365 days | -105 -0.2% | +2K +1.6% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Xo.Xo.Darlin is a New York City-based makeup artist and bilingual beauty content creator of Dominican heritage who splits her audience across TikTok and Instagram. Operating primarily in the soft-glam and everyday-beauty lane, she produces tutorial-style content covering makeup application, skincare layering technique, and haircare — with a recurring emphasis on shade-matching and foundation inclusivity. Her TikTok presence, which carries the larger share of her combined following, is notably conversational: she frequently replies directly to viewer questions through video responses, a format that reinforces her credibility as a working MUA rather than a polished brand persona. Her bilingual positioning — posting in both English and Spanish — gives her natural reach into U.S. Latino communities, an audience segment that remains undersupplied by mainstream beauty creators.
Her engagement rate runs well above the category median, a signal that her relatively compact following is genuinely active rather than passive — a profile that tends to attract performance-focused beauty brands over broad awareness buys. Her UGC designation indicates she also operates on the brand-production side, creating licensed content directly for advertisers independent of her organic feed. The audience skews young (the 18–34 cohort accounts for the majority of viewers) and is predominantly U.S.-based, making her a credible fit for mass-market and prestige beauty brands targeting English- and Spanish-speaking consumers in North America. As bilingual mid-tier creators continue to draw disproportionate brand interest in multicultural beauty marketing, her dual-language presence and strong community engagement position her well for deeper, longer-term brand partnerships.
Xo.Xo.Darlin reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Xo.Xo.Darlin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Xo.Xo.Darlin's tier (Mid, 160K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Xo.Xo.Darlin is Dominican-American and displays the Dominican Republic flag in both her TikTok and Instagram bios. Her heritage shows up directly in her content through bilingual tutorials and a cultural perspective on beauty that resonates across Latina communities.
Yes, she explicitly lists Español in her TikTok bio and creates bilingual beauty content for Spanish-speaking followers. She has posted tutorials on topics like dark circles — calling them out by the Spanish term ojeras — making her content genuinely accessible to both English- and Spanish-speaking audiences.
She's both — Xo.Xo.Darlin identifies as a NYC MUA (makeup artist) in her social bios, meaning her beauty content is grounded in hands-on professional training rather than just product enthusiasm. That background shows up in the technique-driven framing of her tutorials, which go beyond typical unboxing or first-impression content.
Soft glam is a recurring aesthetic across her content — think polished, wearable everyday-elevated looks built on a smooth, blurred skin base with flattering eye and lip combinations. She uses the #softglam hashtag regularly and her tutorials are structured to guide followers toward that luminous-but-achievable finish rather than editorial or heavy-coverage looks.
Yes, shade matching is one of her signature content formats. She has posted shade-twin videos specifically targeting viewers with light-medium warm neutral undertones — one of the hardest ranges to find accurate matches for — helping followers identify the right product shades without trial and error.
Xo.Xo.Darlin incorporates travel into her content through a "romanticize your life" lens, and Tuscany — including the Chianti wine region — has featured in her posts and hashtags. It reflects her broader lifestyle aesthetic: blending beauty tips with aspirational, visually rich experiences rather than limiting herself to a strictly tutorial-only format.
She's addressed dark circles — ojeras — directly in tutorials emphasizing that proper base layering is the only reliable fix. Her core message is that skipping steps in the concealing and setting process is the main reason coverage looks patchy or creases quickly, even when using the right products.
UGC stands for User-Generated Content — it means a brand pays a creator to produce polished photos or videos that the brand owns and can use in its own ads, without requiring a public post on the creator's page. Xo.Xo.Darlin lists UGC prominently in her Instagram bio, meaning beauty and skincare brands can commission her for this type of content production in addition to standard sponsored posts.
Her recurring message is that a smooth, blurred skin finish is impossible if you skip the in-between steps of your base routine. She's specifically called out that people expect a perfected look while cutting layers — moisturizer, primer, setting products — and that the layering sequence itself is the skill, not just the individual products used.
TikTok is her largest platform, where she has built a following well into six figures — she highlights her TikTok milestone directly in her Instagram bio. Her Instagram following is in the tens of thousands, and both platforms run engagement rates well above the beauty-content category median, placing her solidly in the Mid-tier creator range overall.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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