Bahja, known online as Xoxobahja, is a Minneapolis-based creator working at the intersection of personal development, community building, and lifestyle content.
Total Followers +0.9%
173K
Across TikTok
Primary Platform
TikTok
173K followers · 100% of audience
Engagement
10.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Bahja announced She Evolves 2026, a New Year's women's empowerment event at The Depot in Minneapolis on December 19, 2026, with GA, Signature, and VIP tickets launching September 10.
Bahja Abdi organized She Evolves 2025 at Urban Daisy in Minneapolis on December 27, bringing together hundreds of young women for panels, networking, and entrepreneurship guidance — covered by the Minneapolis Spokesman-Recorder.
Sephora announced its 2026 Squad members on November 19, 2025. Bahja's TikTok bio and hashtag activity confirm her selection for the yearlong paid creator partnership program.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 172,900 | +2K | 10.7% | 3.7 | 1 day ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +86 +0.1% | +0 +0.0% | +0 +0.0% | +86 |
| Last 30 days | +2K +0.9% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +3K +1.5% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +1.5% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Bahja, known online as Xoxobahja, is a Minneapolis-based creator working at the intersection of personal development, community building, and lifestyle content. She is best recognized as the organizer behind She Evolves HQ — a women's event series rooted in the Twin Cities that convenes local women for growth-oriented experiences, including an annual New Year's event. A 2026 Sephora Squad member, she carries genuine beauty industry credibility alongside self-improvement messaging built around themes of overcoming fear, shifting perspective, and reaching one's full potential.
Xoxobahja reaches its audience primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Beauty / Retail, Fragrance / Home, Events / Community, a clear signal of fit for brands in those categories. Demonstrated partners include Sephora and Nest New York. Engagement on YouTube runs around 10.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Retail and related categories, Xoxobahja offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Xoxobahja's tier (Mid, 173K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Xoxobahja is a member of the Sephora Squad class of 2026, which is Sephora's official influencer program selecting creators across beauty, wellness, and lifestyle. She references her membership directly in her TikTok bio, making it a central part of her brand identity.
She Evolves HQ is Xoxobahja's own brand focused on women's empowerment, personal growth, and in-person community experiences. She runs it as both a YouTube channel and an events organization, using it to host gatherings for women in the Minneapolis area and beyond.
Xoxobahja's first name is Bahja — she references it openly through her business email at dearbahja.com and her overall branding. The 'xoxo' prefix in her handle is a stylistic addition layered onto her given name.
Xoxobahja has hosted She Evolves women's community events in Minneapolis, Minnesota, including a New Year's experience event held in December. She promotes these heavily on TikTok using hashtags like #minneapolisevents and #minneapoliswomen, positioning them as in-person gatherings for local women to connect and set intentions.
Xoxobahja has received PR and collaborated with brands including Miu Miu, Diesel, and noyz fragrance, and she is also a Nest partner. Her Sephora Squad membership adds a major beauty retail partnership to her brand portfolio.
Yes, Xoxobahja is a Nest brand partner, as indicated by the #nestpartner tag she uses in her content. Nest is best known for its premium home fragrance and lifestyle products, which fits naturally alongside her beauty and self-care content focus.
Xoxobahja's TikTok is a mix of women's empowerment and mindset content, PR hauls featuring luxury brands, and promotion for her She Evolves events. Her tone is motivational and candid, often challenging her audience to stop overthinking and take action on their goals.
Yes, her YouTube channel is called She Evolves HQ, which she links directly from her TikTok bio. The channel extends her women's empowerment and community-building content beyond short-form video.
Yes, Xoxobahja is based in the Minneapolis / Twin Cities area of Minnesota. She consistently uses location hashtags like #minneapolis, #twincities, and #minnesota, and her She Evolves events are rooted in the local Minneapolis women's community.
The She Evolves New Year's experience is an in-person women's event Xoxobahja organizes in Minneapolis each December, designed for women to reflect, connect, and head into the new year with intention. She sells tickets through her platform and promotes it as a signature annual event for her community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@xoxobahja · TikTok
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