United States
MaCenna Lee is an American home DIY and design creator operating under the handle XO MaCenna, with close to a million YouTube subscribers and a sizable Instagram following.
Total Followers +0.1%
1.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
974K followers · 57% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.2K–$21K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +61 +0.0% | -97 -0.1% | -36 |
| Last 30 days | +974 +0.1% | +2K +0.3% | -194 -0.1% | +2K |
| Last 90 days | +4K +0.4% | +20K +3.2% | +3K +2.1% | +26K |
| Last 365 days | +4K +0.4% | +20K +3.2% | +3K +2.1% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SimpliSafe Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| BILT Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Milanote Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
| Fiverr Sponsorship | Sponsored content | YouTube | May 2024 | — |
| Auden Lueur Home / Lifestyle (Candle Brand) | Founder / owned brand | YouTube | Long-term | — |
| KitchenAid Home Appliances | Brand ambassador | Long-term | — | |
| Benjamin Moore Home Improvement / Paint | Sponsored content | Long-term | — | |
| Lutron Caséta Smart Home / Lighting | Sponsored content | Long-term | — | |
| HGTV Media / TV Network | Long-term partnership | YouTube | Long-term | — |
MaCenna Lee is an American home DIY and design creator operating under the handle XO MaCenna, with close to a million YouTube subscribers and a sizable Instagram following. Her channel focuses on hands-on renovation projects — plastering over shower tile, building custom furniture from scratch, and converting thrifted pieces into considered décor — all framed around realistic, budget-conscious home transformation. That practical, project-by-project approach, paired with a warm on-camera style, earned her an HGTV 'Celebrity Style' hosting credit and separates her from purely aspirational home accounts. She is also the founder of Auden Lueur, a candle brand that integrates naturally into her broader home-aesthetic content and reflects an early, deliberate move toward owned-brand revenue.
Her audience is predominantly female and concentrated in the 18–34 age band — a demographic actively decorating first apartments and starter homes — giving her strong relevance for home improvement and lifestyle brands. Sponsors such as SimpliSafe and Benjamin Moore slot cleanly into her renovation content, while KitchenAid ambassador work and partnerships with creative tools like Milanote signal that brands view her as a credible professional, not merely a décor personality. Engagement running several times the category median across YouTube and TikTok points to a loyal, action-oriented community rather than passive viewership. As Auden Lueur matures and her YouTube channel approaches a significant subscriber threshold, she is well positioned to command premium partnerships in home, interiors, and design-adjacent categories.
Xomacenna reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home / Lifestyle (Candle Brand), Home Appliances, Home Improvement / Paint, a clear signal of fit for brands in those categories. Demonstrated partners include SimpliSafe and BILT. Engagement on YouTube runs around 7.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home / Lifestyle (Candle Brand) and related categories, Xomacenna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Xomacenna's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Xomacenna's real name is MaCenna Lee. She named her YouTube channel XO MaCenna, which is how most of her audience refers to her, but her full name appears in her channel bio and across her branded platforms.
Auden Lueur is a candle brand founded by MaCenna Lee. She regularly shares behind-the-scenes glimpses of the brand's creative process on her YouTube channel, weaving it into her broader content about design and handmade home goods.
Yes — MaCenna Lee's Instagram bio references her as a host on HGTV Celebrity Style, making her one of the YouTube-native DIY creators to cross over into traditional home-design television. It's a notable credential alongside her independent channel work.
Yes, one of her most talked-about projects was an extreme bathroom makeover where she plastered directly over existing shower tile rather than doing a full demolition and retile. The technique drew a lot of attention because it dramatically cuts both cost and labor on a bathroom renovation.
She did — MaCenna documented the full process of designing and building a DIY hutch for her living room from scratch. That kind of structural furniture build sits at the more advanced end of her project catalog, which otherwise ranges from thrift flips to full room makeovers.
Based on her consistent use of the #kitchenaidambassador tag in her content, MaCenna has an ongoing ambassador relationship with KitchenAid. It fits her home-lifestyle brand, which covers not just décor but the broader experience of building a home you love.
Benjamin Moore appears repeatedly in MaCenna's hashtags alongside her renovation content, signaling a working relationship with the paint brand. Given that paint is a central element of her room transformations and thrift flips, it's a natural fit for her channel.
Her recent brand partnerships include SimpliSafe (home security), BILT, Milanote, and Fiverr, all integrated into her YouTube content. She has also worked with KitchenAid as an ambassador and regularly features Benjamin Moore in her renovation projects.
MaCenna's thrift flip content follows the full arc — sourcing secondhand or broken pieces, then transforming them into elevated home décor through painting, reupholstering, or structural repairs. She frames thrifting as a sustainable décor approach, not just a budget hack, which sets her angle apart from pure budget-DIY channels.
As of late 2026, MaCenna's YouTube channel is approaching the 1 million subscriber milestone, putting her squarely in the Macro creator tier. Her overall cross-platform audience, including Instagram and TikTok, already pushes her well past that number in total reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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