Xbuyer

Xbuyer is a self-declared Messi superfan — his Instagram bio literally reads "Messi si algún día lees esto, te quiero" ("Messi, if you ever read this, I love you"). FC Barcelona references and the hashtag #fcbarcelona appear regularly across his content, making football fandom one of his most recognisable personal traits.

Yes — Xbuyer released a track titled "No le digo que no" and announced it as available on all major streaming platforms. The release was promoted with a summer-themed campaign, suggesting it was aimed at a holiday-season audience rather than a purely music-industry push.

Xbuyer posted a behind-the-scenes clip tagging FC Barcelona midfielders Pedri and Dani Olmo, describing it as "one of the most surrealist shoots we've done." The format appears to be a football-themed branded production, which fits his track record of mixing sports culture with entertainment content.

Xbuyer created content at PortAventura theme park in Spain tied to the Uncharted-themed attraction there, reflected in his hashtag #unchartedportaventura. The collaboration makes sense given his gaming background, since the Uncharted franchise is a key reference point for his audience.

Yes — pack-opening videos are a recurring format for Xbuyer, and he has filmed them with family members including his mother, as in his "ABRIMOS 100€ EN SOBRES CON MI MADRE" video. The format blends the unboxing genre with family entertainment, which consistently performs well with his largely young male audience.

Xbuyer partnered with AXE Spain on a sponsored Instagram campaign, leaning into the playful hashtag #axehueleridiculamentebien ("AXE smells ridiculously good"). It is a natural fit given that his audience skews male and is concentrated in the 18–34 age range, which is AXE's core demographic.

Xbuyer's gaming content leans toward popular casual and multiplayer titles — Stumble Guys is one game he has associated himself with through hashtag use and dedicated videos. His gaming style mixes gameplay with comedy rather than hardcore competitive play, which aligns with his broader entertainment-first approach.

Yes — alongside gaming and comedy, Xbuyer posts workout content including dedicated leg-day sessions. It is a recurring format that positions him beyond a single niche and broadens his appeal to lifestyle and fitness audiences within his already-large Spanish-speaking fanbase.

Yes — Xbuyer has run sponsored YouTube campaigns for both OKX, the cryptocurrency exchange, and Revolut, the digital banking app. These deals reflect his credibility with young, financially active Spanish-speaking viewers who represent the core of both brands' growth markets.

Xbuyer is a Spanish creator based in Spain, and the majority of his audience is also Spanish — making him one of the most prominent Spanish-language YouTubers in the Mega tier, with well over 6 million subscribers on the platform. His engagement rate runs significantly above the category average, which is unusual at that scale.