United States
Kaleb Wyse, the Iowa-based creator behind Wyseguide, draws on fourth-generation farm heritage to produce accessible, instructional content around seasonal gardening, scratch cooking, and rural homesteading.
Total Followers +1.0%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
504K followers · 35% of audience
Engagement
7.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.9K–$23K / IG post
Kaleb Wyse revealed his follow-up cookbook, 'The Homegrown Table: Recipes and Gardening Wisdom for Every Season,' available for pre-order with a March 9, 2027 release date via HarperCollins.
Wyse joined Kelly Ripa and Mark Consuelos on April 10, 2026 to offer tips on attracting pollinators, trimming herbs, and improving curb appeal with outdoor plantings.
Iowa PBS aired a profile segment on Kaleb Wyse discussing his Mennonite farming roots, his journey building the Wyse Guide brand, and his debut cookbook.
Wyse made a national TV appearance on The Drew Barrymore Show on October 16, 2025, as part of promotion around his debut cookbook.
Published in March 2025, the Midwestern farmhouse recipe book debuted at #4 on the New York Times bestseller list and has accumulated over 750 five-star Amazon reviews.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +3K +0.6% | +2K +0.3% | +203 +0.1% | +5K |
| Last 30 days | +5K +1.0% | +8K +1.2% | +666 +0.2% | +14K |
| Last 90 days | +25K +5.0% | +82K +12.5% | +7K +2.4% | +114K |
| Last 365 days | +25K +5.0% | +82K +12.5% | +7K +2.4% | +114K |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaleb Wyse, the Iowa-based creator behind Wyseguide, draws on fourth-generation farm heritage to produce accessible, instructional content around seasonal gardening, scratch cooking, and rural homesteading. His practical voice — shaped by family home cooks and working farmers — covers vegetable gardening anchored to USDA zone 5b, food preservation, recipe tutorials, and home renovation projects, all shot against the backdrop of his own Iowa farm. The publication of a New York Times bestselling cookbook extended his presence well beyond social media, reinforcing his standing as a credible authority in the farm-to-table lifestyle space rather than a trend-chasing digital creator.
His audience skews notably older — nearly half fall in the 45-and-over bracket — a cohort that engages with homesteading content deliberately and converts reliably for relevant brands. Engagement rates run well above the category norm, reflecting an active, participatory community rather than a passive following. The predominantly U.S.-based audience, with secondary pockets in the UK and Canada, positions Wyseguide naturally for partnerships in kitchen equipment, garden supply, home goods, and food brands. With a magazine in circulation alongside his cookbook, Wyse is building a durable multi-format media brand that extends well beyond any single platform's algorithm.
Wyseguide reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Wyseguide offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Wyseguide's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Wyseguide's real name is Kaleb Wyse. He uses his last name as the basis for his brand across all platforms — @wyseguide on YouTube, Instagram, and TikTok — as well as for his website, wyseguide.com.
Yes, Kaleb Wyse is a New York Times bestselling cookbook author, a credential he lists prominently in his Instagram bio. His cookbook draws on the same farm-to-table cooking philosophy that defines his content, rooted in recipes passed down through generations of home cooks in his family.
Yes, Kaleb Wyse has launched his own magazine, which he promotes directly through his Instagram bio with a link to order it. It fits alongside his cookbook and website as part of a broader media brand built around farm life, gardening, and home cooking.
Wyseguide's farm is located in Iowa, and he describes himself as a fourth-generation farmer there. Iowa's agricultural setting shapes nearly all of his content, from seasonal garden tours to recipes built around what's growing on the property.
Yes, Kaleb Wyse identifies as a fourth-generation farmer, which he highlights in his Instagram bio. He credits his farming and cooking knowledge directly to the generations of home cooks and farmers in his family who came before him.
Wyseguide gardens in USDA Hardiness Zone 5b, which he calls out explicitly on both his Instagram and TikTok bios. Zone 5b covers much of the Midwest including Iowa, meaning his planting schedules, crop choices, and seasonal content are directly applicable to millions of American gardeners in similar climates.
Kaleb Wyse grows a wide range of vegetables and fruits including cucumbers, pumpkins, butternut squash, and apples, among others. His content follows the growing season closely, turning harvests directly into recipes — like butternut squash dip and apple cobbler — that he shares with his audience.
Food preservation is a core part of Wyseguide's content, and he regularly shows his audience how to store and put up what comes off the farm and garden. This practical, self-sufficient angle is a major reason his community is so engaged, particularly among the 45-and-older audience segment that makes up the largest share of his viewers.
Yes, alongside gardening and recipes, Kaleb Wyse covers home projects and renovations — including kitchen tours and updates — which fall naturally under his farm-lifestyle brand. Posts tagged with kitchen and renovation content regularly appear alongside his garden tours and seasonal recipe videos.
Wyseguide is most active on YouTube, which is his primary platform with the largest following, but he posts consistently on Instagram and TikTok as well. Across all three platforms he maintains a notably high engagement rate compared to the category average, reflecting a loyal audience built around his farm, garden, and cooking content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@wyseguide · YouTube
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