Singapore
Originally an Indonesian beauty blogger based in Singapore, this creator built her following around a genuinely underserved niche: makeup tutorials designed specifically for monolid eyes.
Total Followers +0.5%
438K
Across Instagram, YouTube, TikTok
Primary Platform
52K followers · 12% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.6K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +141 +0.3% | +0 +0.0% | +0 +0.0% | +141 |
| Last 30 days | +484 +0.9% | +0 +0.0% | +2K +0.4% | +2K |
| Last 90 days | +4K +7.6% | +0 +0.0% | +8K +2.2% | +12K |
| Last 365 days | +4K +7.6% | +0 +0.0% | +8K +2.2% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Originally an Indonesian beauty blogger based in Singapore, this creator built her following around a genuinely underserved niche: makeup tutorials designed specifically for monolid eyes. At a time when mainstream beauty content was dominated by techniques that simply don't translate to East and Southeast Asian eye shapes, her handle — @workingwithmonolids — functioned as both a descriptor and a mission statement. That focus attracted a predominantly female, millennial-to-Gen-X audience concentrated in Singapore, Malaysia, and Indonesia, with a meaningful secondary reach into English-speaking markets like the US and UK. Her YouTube channel, now largely dormant, served as the original home for longer-form tutorials, while Instagram and TikTok became the platforms where her personality and community engagement most visibly flourished.
workingwithmonolids reaches an audience concentrated in Singapore primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Singapore-focused brands in family and related categories, workingwithmonolids offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @workingwithmonolids's tier (Mid, 438K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Monolids are eyelids that lack a visible upper crease, a trait common among many East and Southeast Asian people. @workingwithmonolids built her original following by creating makeup tutorials specifically tailored to this eye shape, addressing a gap that mainstream beauty content largely ignored at the time.
Evee is the creator's daughter and has become the heart of the account in recent years. The Instagram bio now simply reads "I'm just Evee's mom now," signaling how completely the focus has shifted from monolid beauty tutorials to parenting and family life.
After becoming a mother, the creator transitioned away from beauty tutorials and into everyday parenting and family content. Her recent posts, hashtag use — #sgmummy, #sgbaby, #sgkids — and updated bios across platforms all reflect this shift away from her original beauty niche.
She is Indonesian by nationality but has been based in Singapore for much of her creator career, which she describes directly in her YouTube bio as an "Indonesian beauty blogger living in Singapore." Her TikTok bio now describes her as a stay-at-home mom in Indonesia, suggesting she may currently be spending more time there.
@mini.monolids is a dedicated parenting account the creator runs separately from her main @workingwithmonolids profile. She flags it in her YouTube bio as the go-to place for parenting-focused content, keeping it distinct from her original beauty-oriented channel.
Her YouTube channel has been inactive for well over a year as of mid-2026, with growth flatlined and no new uploads in that window. While the channel still exists and holds a modest subscriber base, active content creation has clearly moved to TikTok and Instagram.
Her TikTok following is several times larger than her Instagram audience, and her engagement rate there runs dramatically above the category average. The short-form video format appears to suit her chatty, relatable parenting style — quick, funny moments about raising Evee translate far better to TikTok than static posts.
As of 2026, beauty content has largely taken a back seat on her active channels. Her founding niche was monolid-specific makeup techniques, but current posts center on parenting moments — growth chart comparisons, school events, and family milestones — rather than cosmetics.
Singapore has historically been her home base, and her audience skews heavily Singaporean, with deep use of local parenting hashtags like #sgmummy and #sgfamily. Her TikTok bio has recently referenced Indonesia, so she may now split her time between the two countries.
Her current content is rooted in relatable Southeast Asian motherhood — following daughter Evee's milestones, reacting to parenting situations like growth chart percentiles and kids misbehaving at school, and everyday family life. It's a significant departure from the monolid beauty tutorials that first gave the account its name.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@workingwithmonolids · Instagram
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