United States
Workhap is a creator with a presence on YouTube (20,800 followers), Instagram (972,248 followers), TikTok (645,800 followers), based in United States.
Total Followers -0.3%
1.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21K followers · 1% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$34K / IG post
The career playbook covers job hunting, salary negotiation, and building a fulfilling career. Blurbs from Ali Abdaal, Vivian Tu (Your Rich BFF), and Erin McGoff helped amplify the launch.
Sho Dewan expanded his content ecosystem with a Substack, offering career advice alongside his existing YouTube, courses, and paid community on workhap.com.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -100 -0.5% | -776 -0.1% | -194 -0.0% | -1070 |
| Last 30 days | +0 +0.0% | -4460 -0.5% | -1226 -0.2% | -5686 |
| Last 90 days | +408 +2.0% | -11925 -1.2% | -3291 -0.5% | -14808 |
| Last 365 days | +408 +2.0% | -11925 -1.2% | -3291 -0.5% | -14808 |
Daily follower snapshots from CreatorDB's longitudinal index.
Workhap is a creator with a presence on YouTube (20,800 followers), Instagram (972,248 followers), TikTok (645,800 followers), based in United States. Their content sits in the career & jobs space. Their YouTube bio reads: "Your work (and life!) hype man! Ex-recruiter & HR helping you GET HIRED & PAID in careers you love. 💼 Get career help on your own terms ↪ workhap.com/book 👥 JOIN the Workhap Community to land and build your ideal career! ↪ https://commu". The full audience and engagement breakdown is below.
Workhap reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Career / Education, Media / Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Get Hired Book and Forbes. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Career / Education and related categories, Workhap offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Workhap's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Workhap is the brand built by Sho Dewan. He chose the Workhap name to capture his core mission — helping people find joy and success in their work — while positioning himself as a "work hype man" who guides followers from job search through career growth.
Yes. Sho Dewan worked in recruiting and HR before launching Workhap, and that insider experience is the foundation of his credibility. Because he sat on the hiring side of the table, he can explain what recruiters actually look for in ways that most career coaches cannot.
Yes. Sho Dewan published a book promoted through the handle @gethiredbook, aimed at job seekers who want a step-by-step approach to landing roles and negotiating better compensation. It extends the core Workhap message of helping people get hired and get paid.
Work Hotline is the podcast Sho Dewan hosts in partnership with Forbes. It covers career and workplace topics in long-form audio, giving his audience a deeper dive than short-form social content allows and lending additional editorial credibility to the Workhap brand.
Yes. Workhap offers personal career coaching sessions bookable through workhap.com/book. For people who want ongoing support without a one-on-one commitment, Sho also runs a free community at community.workhap.com focused on landing and building an ideal career.
The Workhap Community has a free entry point at community.workhap.com, making it accessible to followers who aren't ready for paid coaching. It sits alongside Sho's individual booking options as a lower-barrier way to get career guidance and connect with others in a job search.
Salary negotiation is baked directly into Workhap's mission — Sho frames the whole project as helping people get hired and paid, not just land the interview. Topics like asking for a raise, understanding your market value, and negotiating offers are recurring themes across his content.
Workhap's content is built to be useful at multiple career stages, and his audience reflects that — spanning early-twenties job seekers all the way to mid-career and seasoned professionals in their forties and beyond. Sho deliberately avoids framing his advice as entry-level only.
Sho Dewan is based in Los Angeles, California. The bulk of Workhap's audience is in the United States, though his content also reaches large followings in the United Kingdom, India, and Canada.
Instagram is Workhap's largest platform by follower count, approaching the million-follower mark, while TikTok carries a substantial and notably engaged following as well. Together they make Sho Dewan one of the more widely followed career-advice creators operating across both short-form platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@workhap · YouTube
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