United Kingdom
Words of Rizdom is a UK-based trading and finance podcast hosted by Riz Iqbal — the channel name itself a deliberate wordplay on 'words of wisdom' built around the host's first name.
Total Followers +1.2%
1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
599K followers · 58% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.3K–$10K / IG post
A third-party YouTube feature detailed how he grew Words of Rizdom into the world's leading trading podcast, citing over a million subscribers across channels and a 35-person team.
Riz Iqbal was confirmed as the main stage host for Prop Firm Expo 2026 in London, representing both the Words of Rizdom podcast and sister brand Chart Fanatics.
Alongside traders Omar Agag and Palden Bhutia, Riz co-founded SmartFundedTrader, leveraging his audience and prop-firm expertise to launch his own funded-trading firm.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +9K +1.5% | +2K +0.9% | +302 +0.2% | +12K |
| Last 90 days | +32K +5.3% | +7K +2.4% | +2K +1.0% | +40K |
| Last 365 days | +32K +5.3% | +7K +2.4% | +2K +1.0% | +40K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Alpha Futures Sponsorship | Sponsored content | YouTube | Oct 2026 | — |
| TradeZella Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Alpha Capital Sponsorship | Sponsored content | YouTube | May 2025 | — |
Words of Rizdom is a UK-based trading and finance podcast hosted by Riz Iqbal — the channel name itself a deliberate wordplay on 'words of wisdom' built around the host's first name. Operating primarily on YouTube with a substantial subscriber base, the show publishes weekly episodes featuring verified, professional traders: former market makers, prop firm specialists, and practitioners of methodologies like ICT (Inner Circle Trader) and Smart Money Concepts. Episode titles such as 'Ex-Market Maker: We Manipulate Markets, Take Your Stops & Grab Liquidity' and coverage of traders who generated millions through prop firm challenges signal a content style that leans into the mechanics of institutional and retail trading rather than surface-level financial motivation — conversations that go deep into strategy, psychology, and market structure.
The audience skews heavily male and spans a wide age range, concentrated in the United States and United Kingdom, reflecting the show's appeal to both newer and more experienced retail traders in English-speaking markets. Engagement sits well above the category median, suggesting an audience that actively consumes and responds to the content rather than passively following. Sponsor relationships with Alpha Futures, TradeZella, and Alpha Capital — all squarely within the prop firm and trading tools ecosystem — confirm a tightly defined brand positioning that makes the channel a natural fit for capital allocation platforms and trading analytics products. As the prop firm and funded-trader space continues to grow, Words of Rizdom is positioned as a credible interview destination within that community rather than a general finance channel, giving it a defensible niche with strong monetisation alignment.
wordsofrizdom reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Alpha Futures and TradeZella. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in finance and related categories, wordsofrizdom offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @wordsofrizdom's tier (Macro, 1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The host of Words of Rizdom is Riz Iqbal, who runs the show under his personal handle @realriziqbal. He built the podcast around a strict format of featuring only verified, profitable traders rather than general finance commentators or unproven educators.
Yes — the podcast's stated policy is to platform only traders who can verify their results, including prop firm scalpers, former bank traders, and competition-winning traders. This distinguishes it from many trading shows that feature educators without audited track records, and it's a big part of why the audience trusts the content.
In one of the podcast's most-discussed episodes, a former market maker explained how institutions deliberately push price into retail stop-loss clusters to grab liquidity before reversing direction. The episode generated significant traction in trading communities because it gave an insider confirmation of the manipulation mechanics that ICT and Smart Money Concepts traders already theorize about.
Words of Rizdom featured a prop firm scalper using ICT-based strategies who cleared over $2.5 million in profits while winning fewer than half his trades. The episode is a recurring reference point on the channel because it illustrates how risk-to-reward ratio — not win rate alone — drives profitability, which is a core theme throughout the podcast.
The podcast regularly dives into Inner Circle Trader (ICT) and Smart Money Concepts (SMC) frameworks, including liquidity grabs, order blocks, fair value gaps, and stop-raid mechanics. These strategies appear across many guest interviews because a large portion of the featured traders use them specifically to pass prop firm challenges and scale funded accounts.
Words of Rizdom featured a US Trading Champion who achieved a 520% return competing against some of the best traders in the world. The conversation broke down the specific mindset and strategy required to perform at competition level, and it became one of the more shareable episodes the channel has produced.
The podcast is heavily oriented around prop firm and funded account trading — many guests are traders who built significant capital by passing challenges rather than risking their own money. Topics like consistency, drawdown management, and scaling funded accounts come up repeatedly, so it's directly relevant if that's your goal.
The podcast has partnered with Alpha Futures, TradeZella (a trading journal and analytics platform), and Alpha Capital (a prop firm). All three sponsors are tightly aligned with the show's funded-trading audience, which keeps the sponsorship content feeling native rather than intrusive.
New episodes drop every Thursday at 3pm BST, which is 10am EST for the large US portion of the audience. The consistent weekly cadence has been a key driver of the channel's rapid growth on YouTube as its primary platform.
Words of Rizdom is based in the United Kingdom, with host Riz Iqbal operating out of the UK. Despite its British roots, the show draws a roughly equal split between US and UK viewers, making it genuinely transatlantic in reach rather than a regional trading show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@wordsofrizdom · YouTube
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