United Kingdom
The Woodland Trust is the UK's largest woodland conservation charity, established in 1972 and headquartered in Grantham, Lincolnshire.
Total Followers +0.6%
518K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
26K followers · 5% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.1K–$17K / IG post
Lewes in East Sussex passed a unanimous council vote adopting a municipal Tree Charter, formally acknowledging the intrinsic rights of all local trees, woods, and hedgerows — a campaign milestone the Trust championed.
Kent County Council voted to support a quarry expansion that would destroy Oaken Wood, a Local Wildlife Site in Kent. The Trust launched a public consultation campaign calling it a "horrifying" and unnecessary destruction.
The deal funds conservation work at the 51-acre ancient woodland near Shaftesbury, aiming to restore native habitats and improve biodiversity at a site the Trust manages.
The charity used the high-profile Chelsea platform to call for greater legal protection and a national rescue plan for ancient woodlands. The garden was later relocated to Hawthorn Primary School in Newcastle.
The Trust's State of the UK's Woods and Trees 2025 report received mainstream press coverage, warning that deteriorating ecological conditions inside woodlands are driving wildlife decline even as headline tree numbers inch upward.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +379 +0.1% | +306 +1.7% | +685 |
| Last 30 days | +0 +0.0% | +2K +0.5% | +705 +3.9% | +3K |
| Last 90 days | +304 +1.2% | +9K +1.8% | +1K +6.3% | +10K |
| Last 365 days | +304 +1.2% | +9K +1.8% | +1K +6.3% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Woodland Trust is the UK's largest woodland conservation charity, established in 1972 and headquartered in Grantham, Lincolnshire. Operating across England, Scotland, Wales, and Northern Ireland, the organisation campaigns to protect ancient woodland, restore degraded habitats, and expand native tree cover through large-scale initiatives such as the Northern Forest project. Across YouTube, Instagram, and TikTok, their content spans wildlife livestreams, nature education, and climate advocacy. Their annual Tree of the Year competition and the Loch Arkaig osprey camera — broadcasting live nesting footage from the Scottish Highlands — have become signature digital moments that consistently draw audiences well beyond traditional conservation circles.
Roughly half of their social following is US-based, a striking figure for a UK charity explained largely by the cross-border appeal of wildlife livestream content. Their audience skews heavily toward the 45-and-older demographic, reflecting a committed, mission-aligned supporter base rather than a trend-driven one. Engagement rates substantially outperform category norms across platforms — particularly on YouTube and TikTok — signalling an unusually active community. For brands in outdoor recreation, sustainable goods, or environmental sectors, the Woodland Trust offers an authenticity-first partnership context that is difficult to replicate with commercial creators, positioning the organisation as a credible cause-marketing vehicle as corporate sustainability commitments continue to deepen.
Woodlandtrust reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a nature creator they map naturally to brands targeting that space. Demonstrated partners include Woodland Trust. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows nature content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in nature and related categories, Woodlandtrust offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Woodlandtrust's tier (Mid, 518K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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The Loch Arkaig osprey cam is a live wildlife camera set up by the Woodland Trust at Loch Arkaig Pine Forest in the Scottish Highlands, streaming the nesting and breeding activity of ospreys through the season. It has become one of the charity's most followed content series, drawing viewers from around the world who tune in each spring to watch the birds return, court, nest, and raise chicks in real time.
The Woodland Trust runs an annual Tree of the Year competition inviting the UK public to nominate and vote for remarkable, historic, or beloved trees across the country. The UK winner then goes forward to represent Britain in the European Tree of the Year contest, giving locally cherished trees a genuinely global stage.
Ancient woodland is land that has been continuously wooded since at least 1600 AD in England and Wales, or 1750 in Scotland — old enough to develop uniquely complex ecosystems with rare plants, fungi, and wildlife that take centuries to evolve. The Woodland Trust campaigns against its destruction because no amount of new planting can recreate those intricate, time-built habitats within any meaningful human timeframe.
The Northern Forest is an initiative to plant tens of millions of trees across a broad belt of northern England stretching roughly from Liverpool to Hull, designed to connect communities with nature and help tackle climate change. The Woodland Trust is one of the key conservation partners driving the project alongside other charities and local authorities.
Yes — providing free native trees to schools, community groups, and landowners is one of the Woodland Trust's core programs, directly supporting their mission to create new woodland across the UK. Free tree pack schemes typically open for applications on a seasonal basis and tend to be heavily subscribed, so registering interest early is strongly recommended.
The Woodland Trust was founded in 1972 and is a registered charity — the largest woodland conservation charity in the UK. It is entirely independent of government and funded through donations, memberships, grants, and partnerships rather than direct public funding.
The Against the Odds theme in Woodland Trust content refers to the dramatic survival stories that play out through their Loch Arkaig osprey cam, where individual birds have faced extraordinary challenges — from harsh weather and failed nests to predator threats — yet still managed to raise chicks. These real-time wildlife dramas give the cam's global audience an emotional, season-long storyline to follow rather than passive nature footage.
The Woodland Trust operates across all four nations of the UK — England, Scotland, Wales, and Northern Ireland. Their Loch Arkaig Pine Forest in the Scottish Highlands is one of their most prominent sites, and they run woodland creation and protection campaigns tailored to the specific legislation and landscapes of each nation.
The phrase comes directly from their TikTok bio and reflects the deliberately playful, deep-passion identity the Woodland Trust has built around genuine obsession with trees — from ancient woodland ecology to the individual personalities of ospreys on their live cams. It signals that their content goes well beyond surface-level nature appreciation, appealing to an audience that genuinely wants to geek out about woodland science, history, and wildlife.
The Woodland Trust's content spans live osprey cam footage, seasonal woodland walks, outdoor education, wildlife observation, and gardening advice rooted in native species. Alongside that, they publish advocacy content tied to specific threatened ancient woods, national tree-planting initiatives like the Northern Forest, and broader climate change campaigns — making their channels a mix of immersive wildlife storytelling and conservation journalism.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@woodlandtrust · YouTube
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