Data refreshed Oct 2, 2026 · 11:22 AM UTC
Nature & Conservation United Kingdom

Woodlandtrust

Full Creator Stats Live · Updated 2026-10-02

The Woodland Trust is the UK's largest woodland conservation charity, established in 1972 and headquartered in Grantham, Lincolnshire.

NicheNature & Conservation TierMid Engagement6.5%

Total Followers +0.6%

518K

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

26K followers · 5% of audience

Engagement

6.5%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $7.1K–$17K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-10-02
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 26,000 +0 6.5% 2.8 1 day ago
Instagram 473,572 +2K 2.9% 4.4 4 days ago
TikTok 18,300 +705 12.8% 2.3 18 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +379 +0.1% +306 +1.7% +685
Last 30 days +0 +0.0% +2K +0.5% +705 +3.9% +3K
Last 90 days +304 +1.2% +9K +1.8% +1K +6.3% +10K
Last 365 days +304 +1.2% +9K +1.8% +1K +6.3% +10K

Audience Demographics

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-40029102K244K386K529K Oct 3Jan 2Apr 3Jul 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Woodlandtrust

The Woodland Trust is the UK's largest woodland conservation charity, established in 1972 and headquartered in Grantham, Lincolnshire. Operating across England, Scotland, Wales, and Northern Ireland, the organisation campaigns to protect ancient woodland, restore degraded habitats, and expand native tree cover through large-scale initiatives such as the Northern Forest project. Across YouTube, Instagram, and TikTok, their content spans wildlife livestreams, nature education, and climate advocacy. Their annual Tree of the Year competition and the Loch Arkaig osprey camera — broadcasting live nesting footage from the Scottish Highlands — have become signature digital moments that consistently draw audiences well beyond traditional conservation circles.

Roughly half of their social following is US-based, a striking figure for a UK charity explained largely by the cross-border appeal of wildlife livestream content. Their audience skews heavily toward the 45-and-older demographic, reflecting a committed, mission-aligned supporter base rather than a trend-driven one. Engagement rates substantially outperform category norms across platforms — particularly on YouTube and TikTok — signalling an unusually active community. For brands in outdoor recreation, sustainable goods, or environmental sectors, the Woodland Trust offers an authenticity-first partnership context that is difficult to replicate with commercial creators, positioning the organisation as a credible cause-marketing vehicle as corporate sustainability commitments continue to deepen.

Brand fit

Why brands partner

Woodlandtrust reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a nature creator they map naturally to brands targeting that space. Demonstrated partners include Woodland Trust. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows nature content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in nature and related categories, Woodlandtrust offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Woodlandtrust's tier (Mid, 518K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is the Loch Arkaig osprey cam and where can I watch it?

The Loch Arkaig osprey cam is a live wildlife camera set up by the Woodland Trust at Loch Arkaig Pine Forest in the Scottish Highlands, streaming the nesting and breeding activity of ospreys through the season. It has become one of the charity's most followed content series, drawing viewers from around the world who tune in each spring to watch the birds return, court, nest, and raise chicks in real time.

What is the Woodland Trust Tree of the Year competition and how do I vote?

The Woodland Trust runs an annual Tree of the Year competition inviting the UK public to nominate and vote for remarkable, historic, or beloved trees across the country. The UK winner then goes forward to represent Britain in the European Tree of the Year contest, giving locally cherished trees a genuinely global stage.

What is ancient woodland and why does the Woodland Trust say it can never be replaced?

Ancient woodland is land that has been continuously wooded since at least 1600 AD in England and Wales, or 1750 in Scotland — old enough to develop uniquely complex ecosystems with rare plants, fungi, and wildlife that take centuries to evolve. The Woodland Trust campaigns against its destruction because no amount of new planting can recreate those intricate, time-built habitats within any meaningful human timeframe.

What is the Northern Forest and is the Woodland Trust involved in planting trees there?

The Northern Forest is an initiative to plant tens of millions of trees across a broad belt of northern England stretching roughly from Liverpool to Hull, designed to connect communities with nature and help tackle climate change. The Woodland Trust is one of the key conservation partners driving the project alongside other charities and local authorities.

Can I get free trees from the Woodland Trust for my school or community group?

Yes — providing free native trees to schools, community groups, and landowners is one of the Woodland Trust's core programs, directly supporting their mission to create new woodland across the UK. Free tree pack schemes typically open for applications on a seasonal basis and tend to be heavily subscribed, so registering interest early is strongly recommended.

When was the Woodland Trust founded and is it a government organisation?

The Woodland Trust was founded in 1972 and is a registered charity — the largest woodland conservation charity in the UK. It is entirely independent of government and funded through donations, memberships, grants, and partnerships rather than direct public funding.

What is the Woodland Trust 'Against the Odds' osprey story?

The Against the Odds theme in Woodland Trust content refers to the dramatic survival stories that play out through their Loch Arkaig osprey cam, where individual birds have faced extraordinary challenges — from harsh weather and failed nests to predator threats — yet still managed to raise chicks. These real-time wildlife dramas give the cam's global audience an emotional, season-long storyline to follow rather than passive nature footage.

Does the Woodland Trust only work in England or do they cover Scotland, Wales and Northern Ireland too?

The Woodland Trust operates across all four nations of the UK — England, Scotland, Wales, and Northern Ireland. Their Loch Arkaig Pine Forest in the Scottish Highlands is one of their most prominent sites, and they run woodland creation and protection campaigns tailored to the specific legislation and landscapes of each nation.

Why does the Woodland Trust call itself the biggest tree nerds in the UK?

The phrase comes directly from their TikTok bio and reflects the deliberately playful, deep-passion identity the Woodland Trust has built around genuine obsession with trees — from ancient woodland ecology to the individual personalities of ospreys on their live cams. It signals that their content goes well beyond surface-level nature appreciation, appealing to an audience that genuinely wants to geek out about woodland science, history, and wildlife.

What kind of nature and wildlife content does the Woodland Trust post on YouTube and Instagram?

The Woodland Trust's content spans live osprey cam footage, seasonal woodland walks, outdoor education, wildlife observation, and gardening advice rooted in native species. Alongside that, they publish advocacy content tied to specific threatened ancient woods, national tree-planting initiatives like the Northern Forest, and broader climate change campaigns — making their channels a mix of immersive wildlife storytelling and conservation journalism.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 2, 2026, 11:22 AM UTC · Slug: woodlandtrust

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