United States
Women of Impact is a long-form interview show hosted by Lisa Bilyeu, co-founder of Impact Theory and, before that, Quest Nutrition — the protein-bar brand that became a nine-figure acquisition and funded the Bilyeus' broader media ambitions.
Total Followers -0.3%
385K
Across Instagram
Primary Platform
YouTube
385K followers · 100% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.8K–$13K / IG post
The @WomenofImpact YouTube presence now operates under the personal brand 'Lisa Bilyeu,' signaling a shift toward a host-centric identity while retaining the Women of Impact podcast format.
Bilyeu's official site highlights a new content pillar featuring health experts covering women's aging, perimenopause, and gut issues — drawing from her own health journey for added authenticity.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 385,453 | -1K | 4.2% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -1002 -0.3% | +0 +0.0% | +0 +0.0% | -1002 |
| Last 90 days | -2814 -0.7% | +0 +0.0% | +0 +0.0% | -2814 |
| Last 365 days | -2814 -0.7% | +0 +0.0% | +0 +0.0% | -2814 |
Daily follower snapshots from CreatorDB's longitudinal index.
Women of Impact is a long-form interview show hosted by Lisa Bilyeu, co-founder of Impact Theory and, before that, Quest Nutrition — the protein-bar brand that became a nine-figure acquisition and funded the Bilyeus' broader media ambitions. Launched under the Impact Theory umbrella, the show positions itself as a companion to Tom Bilyeu's flagship channel, with Lisa steering conversations specifically toward women's stories of adversity, identity, and reinvention. The content spans a notably wide tonal range: episodes move from personal-development coaching and mindset work to harder-edged public-safety topics — coercive control, intimate-partner violence, red flags in relationships, and stalking risk — often featuring researchers, crime analysts, and advocates alongside more conventional self-help guests.
The show's Instagram presence, while mid-tier in raw follower count, consistently outperforms its category on engagement, signaling an audience that actively participates rather than passively scrolls — a meaningful distinction for brands evaluating conversion potential. The unusually even gender split in the audience is somewhat atypical for women-focused empowerment content and likely reflects the gravity of the public-safety subject matter, which draws both women seeking information and male partners or allies. Activity on the Instagram account appears to have tapered significantly, suggesting the channel's energy has consolidated around YouTube and podcast distribution. For brands in mental health, personal safety, relationship wellness, legal services, or women's lifestyle, Women of Impact offers a credible, issue-literate platform with a demonstrably engaged core community.
Womenofimpact reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Media / Production, a clear signal of fit for brands in those categories. Demonstrated partners include Impact Theory. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Production and related categories, Womenofimpact offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Womenofimpact's tier (Mid, 385K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lisa Bilyeu is the founder and host of Women of Impact. She is also a co-founder of Impact Theory, the media company that presents the show, and is widely known as an advocate for women's empowerment, resilience, and personal growth.
Women of Impact is presented by Impact Theory, the media and education company co-founded by Lisa Bilyeu and her husband Tom Bilyeu. It functions as a sister show to the flagship Impact Theory podcast, focusing specifically on women's stories, safety, and empowerment rather than general entrepreneurship and mindset content.
Yes, Lisa Bilyeu is married to Tom Bilyeu, the entrepreneur and host of the Impact Theory podcast. Together they co-founded Impact Theory, the media company under which both Impact Theory and Women of Impact are produced.
Women of Impact is available on both YouTube and major podcast platforms, as stated directly in the show's own bio. This dual release makes it accessible whether you prefer watching video interviews or listening on the go.
Yes, coercive control, stalking, and high-risk relationship dynamics are among the most prominent topics on the channel, reflected in the show's own top hashtags. Women of Impact regularly features crime analysts and relationship safety experts to help audiences recognize warning signs before situations escalate.
It isn't strictly a true crime show, but Women of Impact features crime analysts and experts on stalking, coercive control, and red flags, giving it a strong overlap with true crime themes. The broader mission is women's empowerment and safety education, using expert testimony to illuminate real-world danger patterns.
The show regularly features crime analysts, relationship specialists, and safety advocates who break down topics like red flags, coercive behavior, and high-risk situations. This expert-led format is a defining characteristic of Women of Impact that sets it apart from general lifestyle or motivation content.
Women of Impact's Instagram account went inactive for roughly a year leading into mid-2026, though YouTube and podcast platforms are the show's primary homes for content. Viewers looking for recent episodes should check the YouTube channel or their preferred podcast app directly for the latest uploads.
Interestingly, Women of Impact's audience is split roughly 50/50 between women and men, which is notable for a show centered on women's stories and empowerment. It suggests that content around coercive control, relationship red flags, and personal resilience resonates broadly across genders rather than appealing only to women.
Women of Impact runs engagement well above the typical benchmark for its content category, placing it among the stronger-performing accounts in the society and empowerment space. That level of audience interaction points to a loyal, active following rather than a passive subscriber base built on reach alone.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@womenofimpact · YouTube
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