United States
Ankush Bahuguna — known across his beauty-focused handle @wingitwithankush and his broader lifestyle account @ankushbahuguna — is a Mumbai-based male beauty and fashion creator who has built a substantial following around a straightforward but still-countercultural premise: makeup is for everyone.
Total Followers -0.7%
1.8M
Across Instagram
Primary Platform
1.8M followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$51K / IG post
Storyboard18 reported that Bahuguna commands around ₹10 lakh per brand collaboration, placing him at the top of India's male beauty creator rate cards alongside names like Komal Pandey. His portfolio spans Rare Beauty, Estée Lauder, Clinique, Sephora, Milk Makeup, and Nykaa.
Exchange4media spotlighted Bahuguna's role as the only Indian and only male creator at Rare Beauty's global fragrance launch. He described the moment as validation of the community he had built, noting the real win was how his audience celebrated alongside him.
Selena Gomez's Rare Beauty tapped Bahuguna for its debut fragrance international launch event, signaling the brand's push into the Indian market following its Sephora India entry in March 2024.
A feature in Entrepreneur India highlighted his journey from architecture student to one of India's pioneering male beauty creators, with Bahuguna expressing ambitions to launch his own makeup range.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,829,132 | -12K | 4.1% | 3 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -7134 -0.4% | +0 +0.0% | +0 +0.0% | -7134 |
| Last 30 days | -12438 -0.7% | +0 +0.0% | +0 +0.0% | -12438 |
| Last 90 days | +86K +4.7% | +0 +0.0% | +0 +0.0% | +86K |
| Last 365 days | +86K +4.7% | +0 +0.0% | +0 +0.0% | +86K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ankush Bahuguna — known across his beauty-focused handle @wingitwithankush and his broader lifestyle account @ankushbahuguna — is a Mumbai-based male beauty and fashion creator who has built a substantial following around a straightforward but still-countercultural premise: makeup is for everyone. His content sits at the intersection of gender-inclusive beauty, OOTD styling, and aspirational travel, with posts tagging both global names like Zara and Miu Miu and Indian designer houses such as Gaurav Gupta. That dual frame — polished international aesthetic with clear roots in South Asian fashion culture — gives his feed a distinct identity in a crowded creator space.
His audience skews heavily female and concentrates in the 25–34 age band, a demographic that responds well to beauty and fashion storytelling from a male perspective, which helps explain his engagement rate running well above category norms. Brand partnerships with Cetaphil signal that mainstream personal-care advertisers see him as a credible skincare voice alongside his fashion work, while luxury tags and high-end designer show appearances position him at the aspirational end of the market. With rate-card figures that place him firmly in macro-influencer territory and an audience rooted primarily in English-speaking markets despite his Indian base, Ankush occupies a useful cross-cultural slot for brands looking to reach young, style-conscious women through a creator whose inclusive beauty angle continues to find growing relevance.
Wingitwithankush reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Cetaphil. Engagement on Instagram runs around 4.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Wingitwithankush's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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His real name is Ankush Bahuguna — he references his personal Instagram account @ankushbahuguna directly in his bio. The Wingitwithankush handle functions as his creator-brand identity built around makeup and fashion content.
Yes — his Instagram bio reads "Make up is for everyone," which is the core message behind his platform. As a male creator posting beauty content, he actively challenges gender norms around cosmetics and has built a large following around inclusive beauty.
For a makeup-focused creator, the phrase almost certainly plays on the winged eyeliner technique — one of the most searched beauty looks on the internet. The wordplay also doubles as a nod to his accessible, improvisational approach to beauty tutorials.
He is based in Mumbai, India, as stated directly in his Instagram bio. Interestingly, despite being India-based, the large majority of his audience is located in the United States and the United Kingdom.
Yes — Cetaphil and Cetaphil Cleanser appear in his hashtags alongside #partnership and #ad, confirming a paid brand collaboration. Cetaphil is a recurring skincare partner for beauty creators given its broad consumer recognition across demographics.
His secondary account is @ankushbahuguna, which he points to in his bio as the place for "other stuff." It serves as his more personal channel, separate from the makeup- and fashion-focused Wingitwithankush page.
Yes — his post captions reference attending the Gaurav Gupta runway show, and he tagged @ggpanther, the designer's label, while praising the collection. This reflects his crossover presence in both beauty and Indian high fashion circles.
He regularly features Zara, Miu Miu, and Bershka in his outfit posts, tagging them directly in captions. Fashion sits alongside makeup as a core pillar of his content, with hashtags like #mensfashion and #fitcheck appearing consistently across his feed.
He has well over 1.8 million followers on Instagram, placing him firmly in the Macro influencer tier. His engagement rate runs well above the beauty category average, which signals a genuinely active and responsive community rather than a passive audience.
Around three-quarters of his audience identifies as female, a pattern common for beauty and makeup creators regardless of the creator's own gender. His core viewers tend to fall in the 25–34 age range, with the United States accounting for the largest share of his following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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