Last updated just now · Jun 30, 2026, 9:13 PM
Entertainment United States

Will Smith

Full Creator Stats Live · Updated 2026-06-30

Will Smith is a creator with a presence on Instagram (68,214,366 followers), YouTube (10,700,000 followers), TikTok (79,100,000 followers), based in United States.

NicheEntertainment TierMega Engagement3.2%

Total Followers -0.1%

158M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

68.2M followers · 43% of audience

Engagement

3.2%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $546K–$1.2M / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-06-30
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 68,214,366 -123K 3.2% 0.9 5 days ago
YouTube 10,700,000 +0 3.5% 4 months ago
TikTok 79,100,000 +0 7.0% 4 months ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -34107 -0.1% +0 +0.0% +0 +0.0% -34107
Last 30 days -122786 -0.2% +0 +0.0% +0 +0.0% -122786
Last 90 days -866322 -1.3% +0 +0.0% +0 +0.0% -866322
Last 365 days -866322 -1.3% +0 +0.0% +0 +0.0% -866322

Audience Demographics

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2.4M23.8M45.3M66.8M88.2M Jul 1Sep 30Dec 30Mar 31Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Will Smith

Will Smith is a creator with a presence on Instagram (68,214,366 followers), YouTube (10,700,000 followers), TikTok (79,100,000 followers), based in United States. Their content sits in the entertainment space. Their Instagram bio reads: "Same kid from West Philly. New show Pole To Pole is streaming now on @disneyplus + @hulu". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Will Smith reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Engagement on Instagram runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Will Smith's tier (Mega, 158M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Will Smith's Pole to Pole show on Disney Plus about?

Pole to Pole is Will Smith's travel documentary series streaming on Disney+ and Hulu in which he journeys from the South Pole to the North Pole, passing through some of the world's most remote and extreme environments along the way. The show blends epic adventure with Will's signature personal storytelling style, and he has been actively promoting it across his social media channels.

Is Will Smith still banned from the Oscars after slapping Chris Rock?

Yes — after Will Smith walked on stage and slapped presenter Chris Rock at the 2022 Academy Awards, the Academy of Motion Picture Arts and Sciences issued a ten-year ban prohibiting him from attending the ceremony. The ban applies only to his attendance; he can still be nominated for and win Academy Awards during that period.

Does Will Smith own a team in the E1 Series electric boat racing?

Will Smith is an investor and ownership partner in the E1 Series, the global electric racing boat competition. His involvement is visible in his recent social posts tagging the league and referencing events like the Lake Como Grand Prix, and it reflects his broader interest in sustainable sports entertainment ventures.

What is the Undawn game and why was Will Smith promoting it?

Undawn is a mobile open-world survival game published by Level Infinite, a label under Tencent, and Will Smith served as a high-profile global promotional partner for the title. His likeness and voice were featured in marketing materials, with a notably heavy push in Asian markets, which explains the Japanese-language hashtags that appeared alongside his posts about the game.

What is Will Smith's new song Pretty Girls?

Pretty Girls is Will Smith's recent return-to-music single, marking one of his most prominent steps back into rap and R&B after a long gap from recording. He released an official music video for the track and has been promoting it across TikTok and Instagram, signaling that music is once again running alongside his film and television work.

What is Will Smith's real full name?

Will Smith's full legal name is Willard Carroll Smith Jr. He was born on September 25, 1968, in Philadelphia, Pennsylvania, and first gained national fame as the rapper known as The Fresh Prince before transitioning into one of Hollywood's most commercially successful actors.

Are Will Smith and Jada Pinkett Smith still together?

The situation is complicated — Jada Pinkett Smith revealed in her 2023 memoir that she and Will had been living separately since 2016, despite remaining legally married. As of mid-2026 they have not announced a formal divorce, and Will has continued referencing his family in his public content.

Did Will Smith produce the Bel-Air reboot on Peacock?

Yes, Will Smith served as an executive producer on Bel-Air, the dramatic reimagining of The Fresh Prince of Bel-Air that premiered on Peacock in 2022. Rather than a sitcom remake, the show retells the story of a young man moving from West Philadelphia to Bel-Air in a grittier, more serious dramatic tone.

Why does Will Smith always say he's the same kid from West Philly?

"Same kid from West Philly" is Will Smith's long-running public mantra connecting his current global celebrity status back to his roots in the Wynnefield neighborhood of West Philadelphia, where he grew up before his rap career launched him to fame in the late 1980s. He uses it consistently across his bios and captions as a deliberate signal of staying grounded despite decades at the top of Hollywood.

How many followers does Will Smith have on TikTok compared to Instagram?

Will Smith has built a following of well over 75 million on TikTok, which actually surpasses his already massive Instagram audience — a rare dynamic for a celebrity of his generation who came up long before short-form video existed. Across all platforms combined he reaches well over 150 million followers, placing him firmly in the Mega tier of global creators.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 30, 2026, 9:13 PM · Slug: will-smith

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