United States
Will Smith is a creator with a presence on Instagram (68,214,366 followers), YouTube (10,700,000 followers), TikTok (79,100,000 followers), based in United States.
Total Followers -0.1%
158M
Across Instagram, YouTube, TikTok
Primary Platform
68.2M followers · 43% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $546K–$1.2M / IG post
The seven-part docuseries — five years in the making — follows Smith on a 100-day expedition across all seven continents, from Antarctica to the Arctic. It is his third collaboration with National Geographic, produced under his Westbrook Studios banner.
Violinist Brian King Joseph filed suit in Los Angeles County Superior Court, claiming he was fired after reporting a 'hotel intrusion' incident in Las Vegas. Smith's attorney called the allegations meritless.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -34107 -0.1% | +0 +0.0% | +0 +0.0% | -34107 |
| Last 30 days | -122786 -0.2% | +0 +0.0% | +0 +0.0% | -122786 |
| Last 90 days | -866322 -1.3% | +0 +0.0% | +0 +0.0% | -866322 |
| Last 365 days | -866322 -1.3% | +0 +0.0% | +0 +0.0% | -866322 |
Daily follower snapshots from CreatorDB's longitudinal index.
Will Smith is a creator with a presence on Instagram (68,214,366 followers), YouTube (10,700,000 followers), TikTok (79,100,000 followers), based in United States. Their content sits in the entertainment space. Their Instagram bio reads: "Same kid from West Philly. New show Pole To Pole is streaming now on @disneyplus + @hulu". The full audience and engagement breakdown is below.
Will Smith reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Engagement on Instagram runs around 3.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Will Smith's tier (Mega, 158M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pole to Pole is Will Smith's travel documentary series streaming on Disney+ and Hulu in which he journeys from the South Pole to the North Pole, passing through some of the world's most remote and extreme environments along the way. The show blends epic adventure with Will's signature personal storytelling style, and he has been actively promoting it across his social media channels.
Yes — after Will Smith walked on stage and slapped presenter Chris Rock at the 2022 Academy Awards, the Academy of Motion Picture Arts and Sciences issued a ten-year ban prohibiting him from attending the ceremony. The ban applies only to his attendance; he can still be nominated for and win Academy Awards during that period.
Will Smith is an investor and ownership partner in the E1 Series, the global electric racing boat competition. His involvement is visible in his recent social posts tagging the league and referencing events like the Lake Como Grand Prix, and it reflects his broader interest in sustainable sports entertainment ventures.
Undawn is a mobile open-world survival game published by Level Infinite, a label under Tencent, and Will Smith served as a high-profile global promotional partner for the title. His likeness and voice were featured in marketing materials, with a notably heavy push in Asian markets, which explains the Japanese-language hashtags that appeared alongside his posts about the game.
Pretty Girls is Will Smith's recent return-to-music single, marking one of his most prominent steps back into rap and R&B after a long gap from recording. He released an official music video for the track and has been promoting it across TikTok and Instagram, signaling that music is once again running alongside his film and television work.
Will Smith's full legal name is Willard Carroll Smith Jr. He was born on September 25, 1968, in Philadelphia, Pennsylvania, and first gained national fame as the rapper known as The Fresh Prince before transitioning into one of Hollywood's most commercially successful actors.
The situation is complicated — Jada Pinkett Smith revealed in her 2023 memoir that she and Will had been living separately since 2016, despite remaining legally married. As of mid-2026 they have not announced a formal divorce, and Will has continued referencing his family in his public content.
Yes, Will Smith served as an executive producer on Bel-Air, the dramatic reimagining of The Fresh Prince of Bel-Air that premiered on Peacock in 2022. Rather than a sitcom remake, the show retells the story of a young man moving from West Philadelphia to Bel-Air in a grittier, more serious dramatic tone.
"Same kid from West Philly" is Will Smith's long-running public mantra connecting his current global celebrity status back to his roots in the Wynnefield neighborhood of West Philadelphia, where he grew up before his rap career launched him to fame in the late 1980s. He uses it consistently across his bios and captions as a deliberate signal of staying grounded despite decades at the top of Hollywood.
Will Smith has built a following of well over 75 million on TikTok, which actually surpasses his already massive Instagram audience — a rare dynamic for a celebrity of his generation who came up long before short-form video existed. Across all platforms combined he reaches well over 150 million followers, placing him firmly in the Mega tier of global creators.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@willsmith · Instagram
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