Canada
Will Tennyson is a Canadian fitness creator and natural professional bodybuilder who has built a multi-million subscriber YouTube presence by blending genuine training and nutrition knowledge with an accessible, often self-deprecating comedic tone.
Total Followers +2.6%
6.1M
Across YouTube, Instagram
Primary Platform
YouTube
5.1M followers · 84% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $15K–$35K / IG post
At his first-ever WNBF Canada show in Vancouver, Tennyson won the heavyweight division and walked away with a natural pro bodybuilding card, having documented his full 16-week prep on YouTube.
'Bite Me: Will Tennyson's Guide to Low-Calorie, High-Protein Cooking for Macro Wins' — a 100-recipe macro-friendly cookbook — was released via Penguin Random House Canada and is still actively promoted in his social bios.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +20K +0.4% | +1K +0.1% | +0 +0.0% | +21K |
| Last 30 days | +144K +2.8% | +14K +1.4% | +0 +0.0% | +158K |
| Last 90 days | +376K +7.4% | +37K +3.7% | +0 +0.0% | +413K |
| Last 365 days | +376K +7.4% | +37K +3.7% | +0 +0.0% | +413K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gymshark Limited Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| MacroFactor Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| WHOOP Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| David Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| The Will Tennyson Cookbook Food / Publishing | Founder / owned brand | YouTube | Long-term | — |
Will Tennyson is a Canadian fitness creator and natural professional bodybuilder who has built a multi-million subscriber YouTube presence by blending genuine training and nutrition knowledge with an accessible, often self-deprecating comedic tone. Based in Ontario, he rose through the fitness content space not as a rigid physique coach but as a relatable everyman who happens to compete at a high level — a balance that distinguishes him from more clinical fitness channels. His content has evolved well beyond straight workout and diet videos into a signature investigative-travel hybrid format, sending him to Japan to compare budget and luxury gyms, exploring cities ranked by population health metrics, and personally testing fringe performance products. He has also released a cookbook, extending his brand into food culture in a way that appeals to audiences who care about eating well without sacrificing enjoyment.
Tennyson's audience skews young — concentrated in the 18-to-34 bracket — and is notably gender-balanced for the fitness space, with roughly equal male and female viewership. The bulk of his reach is English-speaking and North American, making him a natural fit for the performance-wellness and sports-nutrition categories. His long-running Gymshark ambassador relationship anchors his brand in premium athletic apparel, while integrations with MacroFactor, WHOOP, LMNT, and protein brand David map cleanly onto a health-optimization consumer profile. Engagement rates running above the category median on both YouTube and Instagram suggest an audience that actively participates rather than passively scrolls. As the fitness-entertainment format continues to reward creators who can hold mainstream attention without abandoning credibility, Tennyson's positioning at that intersection gives him durable appeal to both performance-focused and lifestyle-oriented brand partners.
Will Tennyson reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Food / Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Gymshark Limited and MacroFactor. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Will Tennyson's tier (Mega, 6.1M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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Will Tennyson competes as a natural pro bodybuilder and lists it as a core part of his identity in his Instagram bio. He has been transparent throughout his content about not using banned performance-enhancing drugs, though his physique regularly sparks debate in fitness communities online. His video testing "black market" performance enhancers was framed as an outsider investigation rather than personal use.
Will Tennyson is an official Gymshark ambassador and his discount code is WILL10 for 10% off. The partnership is one of his most prominent and is listed directly in his Instagram bio, making it one of the first things fans find when they visit his profile.
Yes, Will Tennyson has released his own cookbook, which he promotes in his Instagram bio alongside his fitness and bodybuilding work. It reflects his long-running content theme of making high-protein, fitness-friendly food practical and genuinely enjoyable rather than just functional.
Will Tennyson's video "I Investigated The Country Where it's Illegal To Be Fat" focuses on Japan's Metabo Law, which mandates maximum waist-size measurements for citizens over 40 and ties compliance to employer obligations. The video is a strong example of his investigative travel-meets-fitness format, where he visits locations to personally test or report on extreme diet and gym culture.
Will Tennyson is a sponsored partner of MacroFactor, a nutrition and macro-tracking app, and promotes it with the discount code WILL in his Instagram bio. MacroFactor is known for using an adaptive algorithm that adjusts calorie targets based on a user's actual real-world weight trends rather than relying on fixed formulas.
Yes — his video "$0 vs $10,000 Gym Memberships in Japan" is one of his signature investigative pieces where he personally experiences the extreme ends of a fitness category. This style of high-contrast comparison content, often paired with international travel, is a defining feature of his YouTube channel and a major driver of his viral reach.
In "I Tested 'Black Market' Performance Enhancers," Will Tennyson personally trialled substances sold outside conventional regulated retail channels and documented any measurable effect on his training. As a natural pro bodybuilder, he positioned the video as an investigative experiment rather than an endorsement, consistent with his broader content style of putting extreme fitness claims to a personal test.
Yes, Will Tennyson has an active sponsored partnership with WHOOP, the fitness wearable that tracks recovery metrics like heart rate variability, sleep quality, and daily strain. The collaboration fits naturally with his content focus on optimizing both training performance and overall health, not just aesthetics.
Will Tennyson is Canadian, as indicated by the Canadian flag in his Instagram bio. Despite being based in Canada, the large majority of his audience is in the United States, making him one of the Canadian fitness creators with the strongest cross-border reach on YouTube.
Will Tennyson has surpassed 5 million subscribers on YouTube, placing him firmly in the Mega tier of fitness creators. His engagement rate runs well above the category average, which has helped the channel grow consistently despite the highly competitive fitness and food content space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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