Canada
Will Tennyson is a Canadian natural pro bodybuilder and content creator whose YouTube channel has grown into one of the more distinctive voices at the intersection of fitness, food, and documentary-style entertainment.
Total Followers +2.8%
6.1M
Across YouTube, Instagram
Primary Platform
YouTube
5.1M followers · 84% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $12K–$28K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +30K +0.6% | +3K +0.3% | +0 +0.0% | +33K |
| Last 30 days | +154K +3.0% | +15K +1.5% | +0 +0.0% | +169K |
| Last 90 days | +410K +8.0% | +38K +3.8% | +0 +0.0% | +448K |
| Last 365 days | +410K +8.0% | +38K +3.8% | +0 +0.0% | +448K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gymshark Limited Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| MacroFactor Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| WHOOP Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| David Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| LMNT Ventures Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
Will Tennyson is a Canadian natural pro bodybuilder and content creator whose YouTube channel has grown into one of the more distinctive voices at the intersection of fitness, food, and documentary-style entertainment. Rather than straightforward workout tutorials, his signature format blends investigative travel pieces — comparing gym cultures across countries, exploring extremes of diet and body-image policy — with self-deprecating humor and honest personal updates. He has also released a cookbook, signaling a deliberate extension into food media beyond social content. The result is a channel that draws fitness-curious viewers who might skip conventional gym content entirely.
His audience skews toward 18-to-34-year-olds and sits at a near-even gender split, which is atypical in bodybuilding-adjacent spaces and reflects the lifestyle-and-food framing that broadens his appeal. A long-running Gymshark ambassadorship anchors his brand positioning in performance apparel, while integrations with MacroFactor, WHOOP, and LMNT point toward a nutrition-and-biometrics-conscious viewer base. David, the high-protein bar brand, fits that same premium health-consumer profile. With above-median engagement across platforms and steady audience growth, Tennyson is well-positioned as fitness content continues to migrate toward entertainment-led formats that can hold general audiences, not just dedicated gym-goers.
Will Tennyson reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include Gymshark Limited and MacroFactor. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Will Tennyson's tier (Mega, 6.1M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Will Tennyson competes as a natural pro bodybuilder and lists it as a core part of his identity in his Instagram bio. He has been transparent throughout his content about not using banned performance-enhancing drugs, though his physique regularly sparks debate in fitness communities online. His video testing "black market" performance enhancers was framed as an outsider investigation rather than personal use.
Will Tennyson is an official Gymshark ambassador and his discount code is WILL10 for 10% off. The partnership is one of his most prominent and is listed directly in his Instagram bio, making it one of the first things fans find when they visit his profile.
Yes, Will Tennyson has released his own cookbook, which he promotes in his Instagram bio alongside his fitness and bodybuilding work. It reflects his long-running content theme of making high-protein, fitness-friendly food practical and genuinely enjoyable rather than just functional.
Will Tennyson's video "I Investigated The Country Where it's Illegal To Be Fat" focuses on Japan's Metabo Law, which mandates maximum waist-size measurements for citizens over 40 and ties compliance to employer obligations. The video is a strong example of his investigative travel-meets-fitness format, where he visits locations to personally test or report on extreme diet and gym culture.
Will Tennyson is a sponsored partner of MacroFactor, a nutrition and macro-tracking app, and promotes it with the discount code WILL in his Instagram bio. MacroFactor is known for using an adaptive algorithm that adjusts calorie targets based on a user's actual real-world weight trends rather than relying on fixed formulas.
Yes — his video "$0 vs $10,000 Gym Memberships in Japan" is one of his signature investigative pieces where he personally experiences the extreme ends of a fitness category. This style of high-contrast comparison content, often paired with international travel, is a defining feature of his YouTube channel and a major driver of his viral reach.
In "I Tested 'Black Market' Performance Enhancers," Will Tennyson personally trialled substances sold outside conventional regulated retail channels and documented any measurable effect on his training. As a natural pro bodybuilder, he positioned the video as an investigative experiment rather than an endorsement, consistent with his broader content style of putting extreme fitness claims to a personal test.
Yes, Will Tennyson has an active sponsored partnership with WHOOP, the fitness wearable that tracks recovery metrics like heart rate variability, sleep quality, and daily strain. The collaboration fits naturally with his content focus on optimizing both training performance and overall health, not just aesthetics.
Will Tennyson is Canadian, as indicated by the Canadian flag in his Instagram bio. Despite being based in Canada, the large majority of his audience is in the United States, making him one of the Canadian fitness creators with the strongest cross-border reach on YouTube.
Will Tennyson has surpassed 5 million subscribers on YouTube, placing him firmly in the Mega tier of fitness creators. His engagement rate runs well above the category average, which has helped the channel grow consistently despite the highly competitive fitness and food content space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@willtennyson · YouTube
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