Last updated just now · May 28, 2026, 3:48 PM
Actor & Entertainment United States

Will Smith

Full Creator Stats Live · Updated 2026-05-28

Will Smith — born Willard Carroll Smith II, handle @willsmith — is a Philadelphia-born actor, rapper, and entertainer who built one of the…

NicheActor & Entertainment TierMega Engagement3.0%

Total Followers -0.4%

158.2M

Across Instagram, YouTube, TikTok

Primary Platform

Instagram

68.4M followers · 43% of audience

Engagement

3.0%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $547K–$1.2M / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-05-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 68,353,876 +-669868 3.0% 0.5 4 days ago
YouTube 10,700,000 +0 3.8% 3 months ago
TikTok 79,100,000 +0 7.0% 3 months ago

Growth Trend

Last 365 days
WindowInstagramYouTubeTikTokCombined
Last 7 days -13671 -0.0% +0 +0.0% +0 +0.0% -13671
Last 30 days -669868 -1.0% +0 +0.0% +0 +0.0% -669868
Last 90 days -786070 -1.1% -99510 -0.9% +0 +0.0% -885580
Last 365 days -786070 -1.1% -99510 -0.9% +0 +0.0% -885580

Audience Demographics

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2.4M23.9M45.4M66.8M88.3M May 29Aug 28Nov 27Feb 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Will Smith

Will Smith — born Willard Carroll Smith II, handle <strong>@willsmith</strong> — is a Philadelphia-born actor, rapper, and entertainer who built one of the most followed celebrity presences across Instagram, TikTok, and YouTube. He rose to global prominence through the sitcom <em>The Fresh Prince of Bel-Air</em> and a film career spanning blockbuster franchises, before pivoting heavily into social content in the mid-2010s. In late 2025 he released <strong>'Based on a True Story'</strong>, his first studio album in two decades, backed by a world tour through Europe and North America — signalling a deliberate return to music as a primary creative lane alongside ongoing film work.

Estimated Rate Card

Benchmark estimates for a creator at Will Smith's tier (Mega, 158.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Will Smith's real full name?

Will Smith's full legal name is Willard Carroll Smith II. He was born on September 25, 1968, in Philadelphia, Pennsylvania. He first gained public recognition as the rapper Fresh Prince before transitioning to acting.

What happened between Will Smith and Chris Rock at the 2022 Oscars?

At the 94th Academy Awards in March 2022, Will Smith walked onto the stage and slapped presenter Chris Rock after Rock made a joke about Jada Pinkett Smith's shaved head. Smith subsequently resigned from the Academy and received a 10-year ban from attending the Oscars and other Academy events. The incident became one of the most widely discussed moments in modern awards-show history.

Is Will Smith still banned from the Oscars?

Yes. Following the 2022 slap, the Academy of Motion Picture Arts and Sciences issued Smith a 10-year ban from all Academy events, including the Oscars ceremony. Smith resigned from Academy membership before the ban was formally handed down. The ban runs through 2032.

What is Will Smith's album 'Based on a True Story'?

'Based on a True Story' is Will Smith's first studio album in approximately 20 years, released in late 2025. The project marked a deliberate return to music after a long focus on acting and social content. Smith supported the release with a world tour spanning European and North American dates through mid-2025.

Which Bad Boys film made the most money at the box office?

'Bad Boys: Ride or Die', released in mid-2024, became the highest-grossing entry in the Bad Boys franchise. The film's strong performance was notable given the reputational scrutiny Smith faced following the 2022 Oscar incident. It starred Smith alongside Martin Lawrence for the fourth time in the series.

What brands has Will Smith worked with recently?

As of mid-2026, Smith's confirmed brand partners include Apple TV+ (exclusive entertainment partnership), Sony Pictures Entertainment (film promotion), YouTube Originals (sponsored series), Monster Energy (lifestyle campaign), and Meta Platforms (product launch). The mix spans entertainment, lifestyle, and technology verticals.

How many followers does Will Smith have across all platforms?

Will Smith has over 158 million followers in total across Instagram, TikTok, and YouTube. TikTok is his single largest platform, where he has roughly 79 million followers. Instagram accounts for approximately 68 million, with YouTube contributing around 10.7 million subscribers.

Is Will Smith married to Jada Pinkett Smith?

Will Smith and Jada Pinkett Smith married in December 1997. In late 2023 Jada Pinkett Smith revealed in her memoir that the couple had been living separately since 2016, though they have not publicly filed for divorce. The relationship has been a recurring subject of public discussion, particularly in the context of the 2022 Oscars incident.

How does Will Smith's social media engagement compare to other entertainers?

Smith's blended engagement rate runs at approximately double the entertainment category median, which is a strong result for a creator at the Mega tier where engagement typically compresses with scale. His TikTok account in particular generates engagement well above the platform norm for accounts of comparable size.

What kind of content does Will Smith post on social media?

Smith's content mixes comedic skits, personal vlogs, motivational reflections, and promotional material tied to film and music projects. He has long used social platforms to project an approachable, humor-forward persona distinct from traditional celebrity PR. In recent years, music promotion content tied to his 'Based on a True Story' era has become a notable strand of his output.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed May 28, 2026, 3:48 PM · Slug: will-smith

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