Canada
Wildfern is a creator with a presence on YouTube (183,000 followers), Instagram (236,867 followers), based in Canada.
Total Followers +0.4%
421K
Across YouTube, Instagram
Primary Platform
YouTube
183K followers · 43% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$12K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +642 +0.3% | +0 +0.0% | +642 |
| Last 30 days | +0 +0.0% | +2K +0.7% | +0 +0.0% | +2K |
| Last 90 days | +4K +2.2% | +7K +3.0% | +0 +0.0% | +11K |
| Last 365 days | +4K +2.2% | +7K +3.0% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Monarch Money Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Helix Sleep Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Mooncat Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Pair Eyewear Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| soltech Sponsorship | Sponsored content | Jul 2026 | — |
Wildfern is a creator with a presence on YouTube (183,000 followers), Instagram (236,867 followers), based in Canada. Their content sits in the plants & cozy living space. Their YouTube bio reads: "Instagram: @_wildfern Vlog channel: cozyplantlady Business email: wildfernmedia@gmail.com". The full audience and engagement breakdown is below.
Wildfern reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include Monarch Money and Helix Sleep. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in lifestyle and related categories, Wildfern offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Wildfern's tier (Mid, 421K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Wildfern links directly to a separate vlog channel called cozyplantlady in her YouTube bio. The main Wildfern channel centers on plant care and lifestyle content, while cozyplantlady appears to serve as a more personal, day-in-the-life space for her homebody aesthetic.
Wildfern grows collector-grade aroids including the anthurium crystal mag x luxurians hybrid and variegated monstera. Her content covers the specific growing conditions, repotting, and propagation of these harder-to-source varieties, which draws a dedicated plant enthusiast audience.
Yes — Wildfern identifies as vegan, stating it directly in her Instagram bio. This shapes both the personal care brands she partners with and the lifestyle angle she brings to her cozy hobbies content alongside plants and books.
Soltech specializes in grow lights designed for indoor plants, making it one of the most on-brand sponsorships in Wildfern's catalog. The partnership, active on Instagram in 2026, connects directly to her indoor jungle setup and the plant care content her audience comes for.
Mooncat is an indie nail polish brand with a cult following in alt and cozy lifestyle communities. Wildfern featured them in a YouTube sponsorship in mid-2026, a natural fit given that nail content sits alongside plants and books as one of her core cozy hobbies.
Plant propagation and repotting are recurring pillars of Wildfern's content, reflected in dedicated hashtags like #repotwithme and #plantpropagation. She walks viewers through hands-on processes for specific varieties, including her collector anthuriums and variegated monstera.
Fairycore is a visual and lifestyle aesthetic built around nature, softness, and slow living — lush greenery, books, and whimsical home spaces. Wildfern uses the tag to frame her plant and cozy hobbies content, positioning herself in a cottagecore-adjacent space rather than fast-paced lifestyle or challenge content.
It's Wildfern's own phrase from her Instagram bio, capturing her brand identity — someone deeply committed to staying home, tending plants, reading, and doing cozy hobbies, taken to an almost obsessive degree. It sets the tone for content that celebrates slow, domestic living rather than travel or high-energy entertainment.
Wildfern is a Canadian creator, though the majority of her audience is based in the United States, with Canada and the United Kingdom rounding out the top viewership countries. She operates under Wildfern Media as her business entity.
Wildfern's recent partnerships include Soltech (plant grow lights), Mooncat (indie nail polish), Pair Eyewear, Helix Sleep, and Monarch Money. The mix spans plant-specific tools and cozy lifestyle accessories alongside wellness and personal finance brands, reflecting the range of her homebody audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@wildfern · YouTube
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