United States
Wild + Free is a US-based homeschooling lifestyle brand and community founded by Ainsley Arment, built around the philosophy of reclaiming unhurried, nature-forward childhood.
Total Followers +0.1%
252K
Across Instagram
Primary Platform
YouTube
252K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.8K–$8.8K / IG post
Wild + Free founder Ainsley Arment expanded her publishing catalog with a children's book, adding to her earlier titles 'The Call of the Wild + Free' and 'The Wild + Free Family.'
The two-day event brought together roughly 900 homeschooling mothers for speakers, a debut Maker Market, and first-ever sponsor partnerships — marking a decade-plus of annual gatherings.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 252,094 | +378 | 1.7% | 1.2 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -25 -0.0% | +0 +0.0% | +0 +0.0% | -25 |
| Last 30 days | +378 +0.1% | +0 +0.0% | +0 +0.0% | +378 |
| Last 90 days | +655 +0.3% | +0 +0.0% | +0 +0.0% | +655 |
| Last 365 days | +655 +0.3% | +0 +0.0% | +0 +0.0% | +655 |
Daily follower snapshots from CreatorDB's longitudinal index.
Wild + Free is a US-based homeschooling lifestyle brand and community founded by Ainsley Arment, built around the philosophy of reclaiming unhurried, nature-forward childhood. Arment crystallized the movement's ethos in her book *The Call of the Wild + Free*, which gave the brand both a title and a rallying principle: that children learn best through outdoor exploration, imaginative play, and literature-rich environments rather than rigid, institutional structures. The community has expanded well beyond a single social channel into a multi-platform ecosystem — a podcast, seasonal conferences, structured courses, and monthly content bundles aimed at families pursuing home education with an emphasis on wonder and slowness.
Wild + Free's Instagram audience is predominantly female and skews younger than one might expect for a parenting brand, with a strong concentration in the 18–34 range — suggesting the community captures both active homeschooling parents and younger women researching or planning an alternative education path. The overwhelmingly US-centric following reflects the brand's deep roots in American homeschool culture, though consistent engagement from the UK and Canada points to growing international resonance. With engagement holding modestly above category median and a diversified revenue model spanning live events, digital products, and sponsorships, Wild + Free is positioned less as a pure influencer channel and more as a media and education brand — one whose community-first identity makes it a natural fit for partners in outdoor gear, children's publishing, natural goods, and experiential family learning.
Wildandfree.Co reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Wildandfree.Co offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Wildandfree.Co's tier (Mid, 252K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Wild and Free was founded by Ainsley Arment, a homeschooling mother and author based in the United States. She built the community around the philosophy of reclaiming childhood wonder and embracing a nature-based, unhurried approach to education that stands apart from conventional schooling.
The Call of the Wild + Free is a book by Ainsley Arment that lays out the philosophy behind the Wild and Free homeschooling movement, centering on nature, wonder, and child-led learning. It serves as a foundational text for the community and is tightly connected to the podcast, courses, and live events offered through the brand.
The Wild + Free Podcast covers homeschooling, unschooling, nature-based education, and intentional family living. Episodes explore education philosophy, child development, and the practical side of stepping away from conventional schooling, aimed squarely at parents seeking a more wonder-driven approach to raising kids.
Wild and Free's monthly content bundles are curated resource packs for homeschooling families, typically including themed lessons, activity guides, and learning materials. They're part of the brand's paid subscription model and give families fresh, ready-to-use educational content delivered on a regular basis.
Wild and Free conferences bring homeschooling families together for in-person events built around nature-based and child-led learning, featuring speakers, workshops, and community gatherings. The events are a core part of how the brand nurtures its community beyond digital content and social media.
For Wild and Free, reclaiming the wonder of childhood means pushing back against over-scheduled, screen-heavy, and test-driven childhoods in favor of outdoor exploration, imaginative play, and self-directed learning. It is the central idea threading through all of the brand's content, courses, podcast, and live events.
Wild and Free covers both homeschooling and unschooling, and is one of the more prominent English-language accounts in the unschooling conversation online. The community leans toward child-led, interest-driven learning philosophies rather than rigid curriculum structures, making it a go-to resource for families exploring the full spectrum of home education.
Wild and Free was founded with faith as part of its ethos and has significant overlap with the Christian homeschooling community in the United States. That said, the brand's content focuses broadly on nature-based and child-led learning philosophies, and families of various backgrounds engage with its resources and community.
Wild and Free promotes a free book as an accessible entry point into the community, giving new families an introduction to the brand's homeschooling philosophy and approach before committing to paid courses or bundles. It is listed prominently in the brand's bio as one of the first touchpoints for parents discovering the Wild and Free mindset.
YouTube is listed as Wild and Free's primary platform, where they publish longer-form content for homeschooling families. The brand also maintains a highly active Instagram presence with well over two hundred thousand followers, making it one of the larger homeschool-focused communities across social media in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@wildandfree.co · YouTube
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