Whoisroro is a Madrid-based lifestyle and fashion creator who has built a multi-million-follower Instagram presence by blending personal style with cooking, beauty routines, and everyday moments.
Total Followers -0.4%
4.8M
Across Instagram
Primary Platform
4.8M followers · 100% of audience
Engagement
8.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $58K–$135K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 4,830,740 | -22K | 8.9% | — | 12 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -82606 -1.7% | +0 +0.0% | +0 +0.0% | -82606 |
| Last 30 days | -21738 -0.4% | +0 +0.0% | +0 +0.0% | -21738 |
| Last 90 days | +71K +1.5% | +0 +0.0% | +0 +0.0% | +71K |
| Last 365 days | +71K +1.5% | +0 +0.0% | +0 +0.0% | +71K |
Daily follower snapshots from CreatorDB's longitudinal index.
Whoisroro is a Madrid-based lifestyle and fashion creator who has built a multi-million-follower Instagram presence by blending personal style with cooking, beauty routines, and everyday moments. Represented by Okiko Creatives, she describes herself as "a fashion girly who loves cooking" — a self-description that maps closely onto her output: hair transformations, skincare content featuring brands like CeraVe and L'Oréal Paris, and food-forward posts that give her feed a warm, approachable texture. Her appearances in challenge-style content alongside prominent figures from Spain's internet scene, including streamer Ibai Llanos, signal a presence within the broader Spanish digital creator ecosystem rather than a single narrow vertical.
Her audience skews heavily female and concentrates in the 18–34 age band, with the majority of her reach in Spain and meaningful secondary audiences across Latin America — Argentina, Mexico, and Chile. Her engagement rate sits well above platform norms for creators at her scale, suggesting an actively invested community rather than passive reach. She has moved beyond pure sponsorship into brand-building through anhelo.store, her own retail venture developed in collaboration with Nocilla and built on Shopify. With a loyal cross-market Spanish-language following and an owned commercial property already in market, she is well-positioned to deepen both premium brand partnerships and direct-to-consumer revenue streams.
Whoisroro reaches an audience concentrated in ESP primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 8.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in fashion and related categories, Whoisroro offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Whoisroro's tier (Macro, 4.8M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, one of whoisroro's most talked-about posts is a head-to-head push-up contest against Ibai Llanos, the hugely popular Spanish streamer, captioned "RoRo vs Ibai ¿Quién hace más flexiones?" The crossover between a fashion-and-cooking creator and one of Spain's biggest gaming streamers made it a memorable moment on Spanish Instagram. It's a good example of the playful, personality-driven content that keeps her engagement running well above the category average.
Yes, Anhelo (sold at anhelo.store) is whoisroro's own brand, which she actively promotes on Instagram. She has even launched a collaboration with Nocilla through it — pairing her personal brand with one of Spain's most beloved chocolate-hazelnut spreads. The brand reflects her dual identity as both a fashion creator and a food enthusiast.
Whoisroro partnered with Nocilla, the iconic Spanish chocolate-hazelnut brand, on a product available through her own store anhelo.store. She promoted it directly on Instagram, pointing followers to purchase there. It blends her food-loving content identity with her entrepreneurial side as a brand owner.
Yes, whoisroro is an official Shopify Partner, which she has disclosed in sponsored posts on Instagram. This likely connects directly to running her own e-commerce brand, Anhelo, and positions her as a creator-turned-entrepreneur rather than just a brand ambassador. She has teased that a launch was coming soon through that partnership.
Whoisroro has partnered with CeraVe España and L'Oréal Paris for sponsored content covering skin and hair care. Her posts touch on topics like hyaluronic acid hair glossing, eye contour care, and everyday skin routines. These partnerships fit naturally into her beauty-meets-lifestyle content style.
Both — whoisroro describes herself in her own bio as "a fashion girly who loves cooking," and her content genuinely reflects that mix. She uses hashtags referencing Spanish regional dishes like La Gula del Norte alongside fashion and beauty posts. The combination gives her a warmer, more personal feel than a purely fashion-focused account, which likely contributes to her unusually high engagement.
Whoisroro is represented by @okikocreatives, a talent management agency she lists directly in her Instagram bio. Brands can also reach out for collaborations via her email address collabs.roro@gmail.com, also listed publicly. This dual contact setup is common for creators at her level who field both agency-brokered and direct deals.
Yes, whoisroro shared a post revealing a new hair color and wrote that she was amazed by the transformation. The post was a paid collaboration and fit naturally into her ongoing hair care content. Hair and skin care are recurring themes alongside fashion, which explains her strong brand relationships in the beauty space.
Whoisroro is based in Madrid, Spain, as she states in her Instagram bio. The large majority of her audience is also based in Spain, making her one of the leading Spanish-speaking female lifestyle creators on the platform. She also draws meaningful followings from Argentina and Mexico, giving her reach across Spanish-speaking Latin America.
Whoisroro has built a following of close to five million on Instagram, placing her solidly in the Macro creator tier. What makes her stand out beyond raw size is her engagement rate, which runs several times higher than the typical category median — rare for an account at that scale. Among Spanish-speaking lifestyle creators on Instagram, she ranks among the most engaged accounts in her tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@whoisroro · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.