Whereissammyjo

Call Me Daddy Australia is a natural lash serum brand founded by Whereissammyjo (Samantha). She promotes it across her Instagram and TikTok channels, where her professional background as a lash technician and trainer gives the product genuine credibility. It sits alongside her lash services business as part of a broader beauty enterprise she has built in Australia.

@lashesbysamantha is Whereissammyjo's professional lash extension and beauty services business. She works as both a lash technician and a lash trainer, with clients based in South Australia including Adelaide. The business is separate from her Call Me Daddy Australia lash serum brand but operates within the same beauty niche.

Straighten Your Crown (@straightenyourcrown_griefguide) is a grief support platform that Sammy Jo founded out of her own lived experience with loss. It is designed to help others navigate grief and forms a significant part of her identity beyond beauty content. Her grief guide work runs alongside her ambassador role for the Mary Potter Foundation.

Sammy Jo has experienced a profound personal loss and has been open about it publicly, including a post marking eleven months since a loved one passed away in her arms. This experience directly inspired her to create the Straighten Your Crown grief guide and take on an ambassador role with the Mary Potter Foundation, a South Australian palliative care charity. Her grief content is among the most personal and emotionally resonant material she shares.

Sammy Jo teased a trip to Los Angeles on her social media, joking that she had signed a non-disclosure agreement about what she was doing there — and then gave nothing further away. The nature of the project or partnership has not been publicly revealed. It became one of the more talked-about posts across her channels, with followers speculating about what the deal involved.

Sammy Jo is based in Australia and Adelaide features prominently in her content, including posts about completing her final client sessions there before travelling. Her audience is majority Australian, making up over half of her total following. Whether Adelaide is her permanent base or one stop among many is part of the travelling persona built into her handle, Whereissammyjo.

Whereissammyjo's real first name is Samantha, which she uses for her professional lash business @lashesbysamantha. Across her social media she goes by the nickname Sammy Jo. Her surname has not been publicly shared.

Sammy Jo is an ambassador for the Mary Potter Foundation, a South Australian charity dedicated to palliative and hospice care. The role reflects her personal connection to grief and loss, which she has spoken about openly on both Instagram and TikTok. She pairs this advocacy with her own grief guide platform, Straighten Your Crown, making end-of-life and bereavement support a consistent thread through her content.

Travel appears to be a core part of Sammy Jo's identity — it is literally built into her handle, Whereissammyjo. Her content captures trips across Australia as well as international travel, including a recent visit to Los Angeles that ended in a teased NDA. Her audience spans Australia, the United States, the United Kingdom, and New Zealand, reflecting a following that extends well beyond her home country.

Whereissammyjo has a combined following approaching 100,000 across Instagram and TikTok, which places her in the Micro influencer tier. Her Instagram engagement rate runs well above the category average, a signal of an audience that actively interacts with her content rather than passively scrolling past it. Her strongest audience concentration is in Australia, followed by the United States and the United Kingdom.