United States
Whatsmomcookin_ is a U.S.-based home-cooking creator whose content centers on approachable, family-friendly meals — crockpot dinners, comforting soups, game-day bites, and the kind of weeknight recipes that require no culinary training to execute.
Total Followers +0.7%
3.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
208K followers · 6% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$34K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +998 +0.5% | +3K +0.2% | +0 +0.0% | +4K |
| Last 30 days | +4K +2.0% | +20K +1.6% | +0 +0.0% | +24K |
| Last 90 days | +37K +18.0% | +49K +4.1% | +104K +5.8% | +190K |
| Last 365 days | +37K +18.0% | +49K +4.1% | +104K +5.8% | +190K |
Daily follower snapshots from CreatorDB's longitudinal index.
Whatsmomcookin_ is a U.S.-based home-cooking creator whose content centers on approachable, family-friendly meals — crockpot dinners, comforting soups, game-day bites, and the kind of weeknight recipes that require no culinary training to execute. Her self-described identity as "just a simple girl making simple food" is not false modesty; it functions as a deliberate positioning strategy that distinguishes her from aspirational food media. That ethos has earned her a multi-million cross-platform following spread across TikTok, Instagram, and YouTube, with engagement rates running well above the food-content category median — a signal that her audience is genuinely active, not passive. The release of her own cookbook marks a meaningful step beyond social media monetization, anchoring her brand in a more durable, tangible format.
Her audience skews toward the 45-and-older demographic and is predominantly U.S.-based, which aligns naturally with her comfort-food focus and suggests she reaches actual home cooks — parents and household decision-makers — rather than younger, trend-chasing food enthusiasts. The near-even gender split broadens her appeal beyond the traditionally female-dominant food space. This demographic profile makes her an attractive partner for grocery, kitchen appliance, and pantry-staple brands seeking authentic placement with a spending-age audience. As interest in budget-conscious, slow-cooker, and one-pot cooking continues to grow, her straightforward content style positions her well for sustained relevance in the practical home-cooking segment.
Whatsmomcookin_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Whatsmomcookin_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Whatsmomcookin_'s tier (Macro, 3.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Whatsmomcookin_ has published a cookbook that she actively promotes across her social media profiles, with a direct order link featured in both her Instagram and TikTok bios. It fits the same brand as her online content — straightforward, comfort-food recipes that home cooks can actually pull off on a weeknight.
She's very much a home cook by self-description — her YouTube bio calls herself "just a simple girl making simple food," and that's the whole point of her brand. Her appeal comes from being relatable rather than trained, which is a big reason her audience engagement runs well above the food-content average.
It's her spin on the viral "Marry Me Chicken" dish — a rich, creamy chicken preparation — turned into a hearty soup with wild rice. She shared it as a fall comfort-food recipe, and the title alone signals why it resonates: the "Marry Me" name is shorthand for a dish so good it earns a proposal.
Slow cooker and crockpot recipes are a signature part of her content — her Crockpot Cheeseburger Soup is one well-known example, and she regularly tags posts with #crockpot alongside her dinner and comfort-food content. The hands-off cooking style matches her overall message of making real meals without a lot of fuss.
It's a nod to the familiar parenting phrase — the idea that you don't need to go out or order in because there's perfectly good food waiting at home. For her brand, it reinforces the philosophy that simple, homemade dinners beat takeout, and it connects her content to budget-conscious, family-first cooking.
She does — #football is one of her recurring hashtags, and she leans into seasonal, crowd-pleasing recipes that work well for watching games at home. Hearty soups, crockpot dishes, and easy dinners naturally overlap with the kind of food people want during football season.
Her version starts by browning a pound of ground beef with diced onion before loading everything into the slow cooker — the rest builds into a cheesy, hearty soup from there. It's the kind of dump-and-go recipe that made her popular: minimal prep, familiar flavors, and a meal the whole family will eat.
She focuses on easy comfort food — think creamy soups, slow-cooker dinners, breakfast dishes, and crowd-pleasing chicken recipes that use everyday grocery-store ingredients. Her content is built around the idea that good home cooking doesn't require complicated techniques or a professional kitchen.
Across YouTube, Instagram, and TikTok combined, Whatsmomcookin_ has built an audience of over 3 million followers, placing her solidly in the Macro creator tier. Her engagement rate runs well above the food-and-drink category median, which suggests her audience is actively cooking along with her rather than just scrolling past.
She is based in the United States, and the vast majority of her audience is also American — her content, seasonal cooking cues, and comfort-food style are all distinctly rooted in American home-cooking traditions. She also has a meaningful following in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@whatsmomcookin_ · YouTube
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