United States
Weylie Hoang is a Vietnamese-American creator based in California who built her initial following on YouTube through beauty tutorials and lifestyle vlogs in the early-to-mid 2010s under the handle ilikeweylie.
Total Followers -0.2%
481K
Across Instagram
Primary Platform
YouTube
481K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.2K–$17K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 481,256 | -770 | 3.4% | 1.4 | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -337 -0.1% | +0 +0.0% | +0 +0.0% | -337 |
| Last 30 days | -770 -0.2% | +0 +0.0% | +0 +0.0% | -770 |
| Last 90 days | -1107 -0.2% | +0 +0.0% | +0 +0.0% | -1107 |
| Last 365 days | -1107 -0.2% | +0 +0.0% | +0 +0.0% | -1107 |
Daily follower snapshots from CreatorDB's longitudinal index.
Weylie Hoang is a Vietnamese-American creator based in California who built her initial following on YouTube through beauty tutorials and lifestyle vlogs in the early-to-mid 2010s under the handle ilikeweylie. Over time she executed a deliberate content pivot, trading foundation reviews for tent stakes — her current identity centers on solo camping, overlanding, road trips through destinations like Yosemite, and the hands-on restoration of vintage cars. That combination of outdoor adventure and mechanical self-sufficiency is relatively uncommon in the creator space, particularly among women, which gives her a distinct lane in what is otherwise a crowded travel-and-lifestyle category.
Her audience skews heavily female and concentrates in the 18–34 age band, a demographic that indexed strongly against her earlier beauty roots and has followed her through the niche transition — suggesting genuine loyalty rather than algorithmic drift. Engagement on Instagram sits well above category median, a meaningful signal for mid-tier brands evaluating cost-per-engagement. Partnership signals and hashtag patterns indicate alignment with camera and tech brands, consistent with a Google partnership tag in her content. As the outdoor and van-life content space matures and brands in gear, automotive, and travel tech seek female-forward voices with authentic field credibility, Weylie's dual identity — approachable lifestyle creator with real mechanical and wilderness experience — positions her well for premium outdoor and adventure brand deals.
Weylie reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Technology, a clear signal of fit for brands in those categories. Demonstrated partners include Google. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Technology and related categories, Weylie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Weylie's tier (Mid, 481K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Weylie's full name is Weylie Hoang. She has built her entire online presence under her first name alone, which is distinctive enough to function as a standalone brand across YouTube and Instagram.
Yes, Weylie Hoang is Vietnamese American. She was among the earlier Vietnamese American creators to build a substantial YouTube following, initially through beauty and lifestyle content before evolving into the outdoor and adventure space.
Yes, Weylie built much of her original YouTube audience through beauty tutorials, fashion hauls, and lifestyle vlogs. She has since shifted almost entirely to camping, solo backpacking, road trips, and car restoration — a dramatic evolution from her early content identity.
Weylie's pivot reflects a genuine lifestyle shift rather than a calculated rebrand — her current bio describes her as someone who loves to camp, travel, eat, and fix old cars, with no trace of beauty content remaining. The transition happened gradually as outdoor adventures became the dominant theme across her platforms.
Solo backpacking and camping are the defining pillars of Weylie's current brand. She regularly documents multi-day trips on her own, which has made her a trusted reference for women interested in independent outdoor travel.
Yes, Yosemite National Park is one of Weylie's most consistently featured destinations. She's documented solo backpacking and camping experiences there and uses Yosemite-specific hashtags among her most frequent tags.
Car restoration is one of Weylie's most distinctive content pillars — she describes it in her own bio as something she does for business, not just as a hobby. She weaves the restoration process into her broader content alongside camping and road trips, which sets her apart from most lifestyle creators.
Yes, Weylie holds Google Partner status, which she flags in her content hashtags. Creator partnerships with Google typically involve promoting products like Pixel phones or Google cameras, categories that map naturally onto her travel photography and outdoor vlogging content.
Weylie's summer road trips blend driving footage, solo campsite setups, hiking, outdoor cooking, and visits to national parks like Yosemite. The content is practical and first-person, aimed at viewers who want a realistic picture of planning and executing a solo road trip on their own.
Yes, the overwhelming majority of Weylie's followers are women, which fits the niche she occupies — solo female camping, outdoor travel, and car restoration as a woman naturally draw a heavily female following. Her core audience skews toward the 18-to-34 age group and is concentrated in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@weylie · YouTube
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