United States
Westen Champlin — the face behind @westengw — is a Kansas-based creator whose content sits at the intersection of automotive engineering and backyard spectacle.
Total Followers +0.3%
6.7M
Across Instagram, TikTok
Primary Platform
2.8M followers · 42% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $34K–$79K / IG post
Champlin appeared on Ryan Blaney's 'On The Gas' series, putting his automotive credibility into an on-track setting alongside the NASCAR Cup Series driver.
The show covers builds, behind-the-scenes shop moments, and interviews with guests ranging from sheriffs to fellow creators — expanding beyond short-form video into long-form audio.
Tubi hosts a curated library of his YouTube builds — Cummins swaps, burnout Mustangs, and outrageous truck projects — giving his 'Redneck Science' brand a traditional TV-style streaming presence.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +7K +0.3% | +0 +0.0% | +0 +0.0% | +7K |
| Last 30 days | +22K +0.8% | +0 +0.0% | +0 +0.0% | +22K |
| Last 90 days | +79K +2.8% | +104K +2.7% | +0 +0.0% | +182K |
| Last 365 days | +79K +2.8% | +104K +2.7% | +0 +0.0% | +182K |
Daily follower snapshots from CreatorDB's longitudinal index.
Westen Champlin — the face behind @westengw — is a Kansas-based creator whose content sits at the intersection of automotive engineering and backyard spectacle. Operating under his self-built "Redneck Science" brand, Champlin built his following by purchasing unusual, oversized, or mechanically tortured vehicles and subjecting them to experiments that blend genuine mechanical knowledge with deliberately absurdist humor. His self-description as holding a "PhD in propulsion" and being a "horsepower connoisseur" captures the tone well: he leverages real technical fluency to make stunts feel earned rather than hollow. His YouTube channel anchors the operation, complemented by a TikTok account where short-form clips drive discovery, and an Instagram presence that sustains community momentum.
Westengw reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel / Merch, Automotive / Lubricants, Automotive / Events, a clear signal of fit for brands in those categories. Demonstrated partners include Redneck Science and Castrol. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Apparel / Merch and related categories, Westengw offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Westengw's tier (Mega, 6.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Westengw's real name is Westen Champlin, which appears in his hashtags and across his broader online presence. He uses the handle @westengw on YouTube, Instagram, and TikTok, but fans and search results frequently reference him by his full name.
Westen Champlin lists "PhD in propulsion" directly in his Instagram bio, leaning into his identity as a deeply knowledgeable horsepower and automotive enthusiast. Whether worn as a formal credential or a tongue-in-cheek flex, it reinforces the engineering-meets-entertainment angle that defines his Redneck Science brand.
Redneck Science is Westen Champlin's own merchandise and clothing brand, available directly through his website. The name blends his down-home, DIY Kansas identity with the serious mechanical and horsepower knowledge he brings to every build and experiment.
Horsepowerrodeo is a recurring branded concept in Westen Champlin's content world, tied to his passion for high-performance vehicles and big builds. It surfaces consistently in his hashtag strategy alongside his core Redneck Science identity, functioning as an event or sub-brand within his automotive universe.
Yes, Castrol is a named sponsor of Westen Champlin, appearing in his sponsored-content hashtags. The partnership is a natural fit given his deep focus on engines, vehicle performance, and horsepower builds — precisely the territory where a leading motor oil brand wants visibility.
Westen Champlin makes over-the-top vehicle builds, high-horsepower experiments, and wild stunt-style content that he describes as "crazy ideas." His videos blend genuine mechanical skill with an entertainment-first delivery, making complex builds feel accessible and exciting to a wide audience.
Despite being rooted in automotive and horsepower content, more than 70% of Westen Champlin's audience skews female — a striking contrast to the typically male-dominated car niche. His charismatic personality, humor, and entertainment-driven storytelling appear to draw viewers well beyond the traditional gearhead demographic.
Westen Champlin is based in Kansas, which he references with pride in his Instagram bio as the "Sexiest man in Kansas." His Midwest roots are baked into his Redneck Science persona and give his content an authentic, regional character that fans respond to.
Westen Champlin has built a Mega-tier following with well over 6 million total followers across his platforms, with YouTube as his primary home. His engagement rate runs significantly above the category average, pointing to an unusually active and loyal fanbase.
Yes, Westen Champlin is active on TikTok under @westengw, where he has accumulated millions of followers. On that platform he describes himself as "the king of crazy ideas," and his TikTok engagement runs notably high, complementing his YouTube and Instagram reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@westengw · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.