United States
Westen Champlin is a Kansas-based automotive creator who brings genuine engineering credentials — a PhD in propulsion — to a format built around extreme vehicle builds, high-horsepower projects, and unorthodox experiments.
Total Followers +1.3%
12.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.8M followers · 46% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $34K–$79K / IG post
The brothers appeared on the very first episode of Donut's new talk show, discussing how they built their automotive YouTube empire from scratch.
The show covers behind-the-scenes build stories, business ventures, and unfiltered conversations; it is distributed on Spotify, YouTube, and Podbean with active episodes as of late 2026.
The show, centered on high-horsepower truck builds and Cummins swaps, now spans three seasons under Tubi's Creatorverse programming slate.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +40K +0.7% | +7K +0.3% | +0 +0.0% | +47K |
| Last 30 days | +139K +2.4% | +22K +0.8% | +0 +0.0% | +161K |
| Last 90 days | +430K +7.4% | +79K +2.8% | +104K +2.7% | +612K |
| Last 365 days | +430K +7.4% | +79K +2.8% | +104K +2.7% | +612K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DraftKings Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Mint Mobile Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Quince Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| BRUNT Workwear Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
Westen Champlin is a Kansas-based automotive creator who brings genuine engineering credentials — a PhD in propulsion — to a format built around extreme vehicle builds, high-horsepower projects, and unorthodox experiments. Content like saw-blade wheels on a Ford Ranger or an AWD thousand-horsepower Camaro dubbed 'Project Happy' typifies his output: mechanically substantive ideas executed with deliberate absurdity. His self-described 'Redneck Science' ethos, which extends into his own apparel brand, frames complex mechanical concepts as spectacle, earning him a multi-million following across YouTube, TikTok, and Instagram.
Westenchamplin reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel, Automotive / Tools, Automotive / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and Whatnot. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Apparel and related categories, Westenchamplin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Westenchamplin's tier (Mega, 12.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Redneck Science is Westen Champlin's own clothing brand, which he promotes directly through his Instagram bio and social channels. The name is a deliberate nod to his on-screen identity — a Kansas-based creator who applies wild engineering logic and hands-on mechanical skill to extreme vehicle builds.
The Unstoppable Truck is one of Westen's signature vehicle builds — a heavily modified truck he puts through extreme real-world challenges to test its absolute limits. The project has become a recurring series on his YouTube channel, and it's even caught the attention of law enforcement in at least one video, which he documented for his audience.
Yes, one of his most talked-about videos shows him fitting giant saw blade wheels onto a Monster Ford Ranger and actually driving it. It's a textbook example of his content philosophy — take a dangerous or absurd vehicle modification idea, build it for real, and film exactly what happens.
A SHERP is a Russian-engineered extreme all-terrain amphibious vehicle famous for its enormous low-pressure tires that let it float and crawl over nearly any obstacle. Westen bought a non-working unit and documented his attempt to repair and run it, which fits his broader pattern of taking on unusual and challenging vehicle rescue projects.
No, the "PhD in propulsion" in his Instagram bio is a tongue-in-cheek joke, not an academic credential. It's his way of communicating a lifelong obsession with horsepower and engine performance — he pairs it with the self-description "Horsepower connoisseur" in the same bio, leaning fully into the character he's built online.
Horsepower Lab is a brand or series name that appears consistently in Westen's hashtags across platforms. It appears to be tied to the testing and performance side of his vehicle builds, reflecting the analytical, experiment-driven approach he brings to his more technical automotive content.
As of mid-to-late 2026, Westen's confirmed sponsors include BRUNT Workwear (a rugged work boot brand that fits his hands-on shop content), Whatnot (a live shopping and auction platform), AG1 (a daily health supplement), Rocket Money (a personal finance app), and DraftKings (a sports betting platform). BRUNT in particular aligns naturally with his mechanic and outdoor build persona.
Westen Champlin is based in Kansas, which he references proudly in his Instagram bio. The wide-open rural landscape gives him the space needed for the large-scale, high-horsepower vehicle projects and outdoor stunts that define his content.
As of late 2026, Westen's TikTok account has gone several months without a new upload, suggesting his content focus has shifted heavily toward YouTube, where he remains consistently active. His Instagram also sees less frequent posting compared to his main channel, which is where the bulk of his new content lands.
Westen Champlin has surpassed 5 million subscribers on YouTube, making him one of the larger automotive and DIY creators on the platform. When you add his Instagram and TikTok followings, his combined audience across all platforms reaches well over 12 million followers total.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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