United States
Westen Champlin is a Kansas-based automotive creator whose channel built its following around the intersection of mechanical ingenuity and controlled chaos.
Total Followers +0.8%
12.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.7M followers · 46% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $34K–$78K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +30K +0.5% | +280 +0.0% | +0 +0.0% | +31K |
| Last 30 days | +102K +1.8% | +2K +0.1% | +0 +0.0% | +104K |
| Last 90 days | +430K +7.5% | +0 +0.0% | +103K +2.6% | +533K |
| Last 365 days | +430K +7.5% | +0 +0.0% | +103K +2.6% | +533K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Whatnot Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| BRUNT Workwear Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| AG1 Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| DraftKings Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Denvix Automotive / Tools | Sponsored content | YouTube | Long-term | — |
| O'Reilly Auto Parts Automotive / Retail | Sponsored content | YouTube | Long-term | — |
| Redneck Science Apparel / Merchandise | Founder / owned brand | Long-term | — |
Westen Champlin is a Kansas-based automotive creator whose channel built its following around the intersection of mechanical ingenuity and controlled chaos. Rather than conventional car reviews or shop tutorials, his signature format involves sourcing broken, unconventional, or outright absurd vehicles — a busted SHERP amphibious ATV, a monster-modified Ford Ranger fitted with saw-blade wheels — and either fixing them, pushing them to destruction, or both. His self-described "Redneck Science" ethos gives the channel a distinctly blue-collar, experimental personality that separates it from polished automotive media. His YouTube presence is his primary engine, where consistently high engagement relative to category peers reflects an audience that watches actively rather than passively, and his own clothing line under the Redneck Science brand demonstrates meaningful brand extension beyond ad revenue.
His audience is almost entirely male and spans a wide adult age range, with strong concentration in the 25–44 bracket — a demographic attractive to both automotive and general lifestyle advertisers. His sponsor roster reflects that breadth: BRUNT Workwear aligns tightly with his trade-adjacent persona, while AG1, Rocket Money, and DraftKings indicate platforms comfortable spending on male-skewing mega creators regardless of niche. With YouTube growth outpacing his other platforms and TikTok activity tapering, his trajectory points toward YouTube as his consolidating home — a durable position for a creator whose content relies on long-form payoff rather than short-form clips.
Westenchamplin reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive / Tools, Automotive / Retail, Apparel / Merchandise, a clear signal of fit for brands in those categories. Demonstrated partners include Whatnot and BRUNT Workwear. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows auto content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Automotive / Tools and related categories, Westenchamplin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Westenchamplin's tier (Mega, 12.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Redneck Science is Westen Champlin's own clothing brand, which he promotes directly through his Instagram bio and social channels. The name is a deliberate nod to his on-screen identity — a Kansas-based creator who applies wild engineering logic and hands-on mechanical skill to extreme vehicle builds.
The Unstoppable Truck is one of Westen's signature vehicle builds — a heavily modified truck he puts through extreme real-world challenges to test its absolute limits. The project has become a recurring series on his YouTube channel, and it's even caught the attention of law enforcement in at least one video, which he documented for his audience.
Yes, one of his most talked-about videos shows him fitting giant saw blade wheels onto a Monster Ford Ranger and actually driving it. It's a textbook example of his content philosophy — take a dangerous or absurd vehicle modification idea, build it for real, and film exactly what happens.
A SHERP is a Russian-engineered extreme all-terrain amphibious vehicle famous for its enormous low-pressure tires that let it float and crawl over nearly any obstacle. Westen bought a non-working unit and documented his attempt to repair and run it, which fits his broader pattern of taking on unusual and challenging vehicle rescue projects.
No, the "PhD in propulsion" in his Instagram bio is a tongue-in-cheek joke, not an academic credential. It's his way of communicating a lifelong obsession with horsepower and engine performance — he pairs it with the self-description "Horsepower connoisseur" in the same bio, leaning fully into the character he's built online.
Horsepower Lab is a brand or series name that appears consistently in Westen's hashtags across platforms. It appears to be tied to the testing and performance side of his vehicle builds, reflecting the analytical, experiment-driven approach he brings to his more technical automotive content.
As of mid-to-late 2026, Westen's confirmed sponsors include BRUNT Workwear (a rugged work boot brand that fits his hands-on shop content), Whatnot (a live shopping and auction platform), AG1 (a daily health supplement), Rocket Money (a personal finance app), and DraftKings (a sports betting platform). BRUNT in particular aligns naturally with his mechanic and outdoor build persona.
Westen Champlin is based in Kansas, which he references proudly in his Instagram bio. The wide-open rural landscape gives him the space needed for the large-scale, high-horsepower vehicle projects and outdoor stunts that define his content.
As of late 2026, Westen's TikTok account has gone several months without a new upload, suggesting his content focus has shifted heavily toward YouTube, where he remains consistently active. His Instagram also sees less frequent posting compared to his main channel, which is where the bulk of his new content lands.
Westen Champlin has surpassed 5 million subscribers on YouTube, making him one of the larger automotive and DIY creators on the platform. When you add his Instagram and TikTok followings, his combined audience across all platforms reaches well over 12 million followers total.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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