United States
Wealthwithtess — fronted by a creator going by Tess — is a U.S.-based personal finance educator whose entire premise is built around financial late-starters: people who didn't grow up in households where investing, credit, or wealth-building were discussed.
Total Followers -0.2%
134K
Across Instagram
Primary Platform
YouTube
134K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.7K–$6.7K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 134,000 | -322 | 2.1% | 0.9 | 12 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -54 -0.0% | +0 +0.0% | +0 +0.0% | -54 |
| Last 30 days | -322 -0.2% | +0 +0.0% | +0 +0.0% | -322 |
| Last 90 days | -884 -0.7% | +0 +0.0% | +0 +0.0% | -884 |
| Last 365 days | -884 -0.7% | +0 +0.0% | +0 +0.0% | -884 |
Daily follower snapshots from CreatorDB's longitudinal index.
Wealthwithtess — fronted by a creator going by Tess — is a U.S.-based personal finance educator whose entire premise is built around financial late-starters: people who didn't grow up in households where investing, credit, or wealth-building were discussed. Her content sits at the intersection of practical money education and personal reinvention, making it distinct from the more aspirational or spreadsheet-heavy corners of the finance niche. She holds an Accredited Financial Counselor (AFC®) designation, which gives her credibility beyond the typical self-taught influencer, and has earned media placements with NBC and Forbes — signals that position her as a commentator rather than just a content creator. Her Substack newsletter, with tens of thousands of readers, suggests an audience that actively seeks her perspective in long-form, not just short-form video.
Her audience is predominantly young American adults, with the 18–34 bracket making up a clear majority, and a slight female skew — a demographic particularly underserved by traditional financial media. Engagement sits above the category median, reflecting a community that finds her relatability meaningful enough to interact with, not just scroll past. Her multi-platform footprint — spanning Instagram, YouTube, and Substack — gives brand partners layered touchpoints, which positions her rate card in the mid-tier professional range. For brands in fintech, investing platforms, insurance, or adjacent lifestyle categories targeting financially curious millennials and Gen Z women, she represents a credentialed, community-oriented voice whose audience is at an active, decision-making stage of their financial lives.
Wealthwithtess reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Wealthwithtess offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Wealthwithtess's tier (Mid, 134K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
AFC® stands for Accredited Financial Counselor, a professional credential issued by AFCPE to practitioners who complete a formal financial counseling program. It is a real industry designation, not a self-styled title, and it sets Wealthwithtess apart from the majority of personal finance creators who hold no formal financial credentials.
Yes — Forbes is listed as one of her publicly stated media credentials. That editorial recognition places her among a smaller group of personal finance creators who have been covered by major business publications, lending her additional credibility beyond the creator space.
NBC is listed alongside Forbes among her publicly stated media credentials. Recognition from a major broadcast network signals that she has been positioned as a credible voice on money and wealth topics, not just as a social media personality.
Yes — she runs a Substack newsletter that had grown to more than 12,000 readers as of her own published bio. The newsletter lets her explore investing and wealth-building ideas in longer form than Instagram or YouTube shorts typically allow.
That is the explicit premise her entire platform is built on — her bio directly addresses people who never had financial education at home, framing her own story as the same experience. She positions herself as someone who figured wealth-building out herself, making the content feel more relatable than traditional financial advice aimed at people who already have a foundation.
Reinvention is one of her three stated content pillars alongside investing and real life. The framing suggests she covers not just financial mechanics but the broader mindset and lifestyle shift that comes with consciously changing your financial circumstances, especially for people starting from scratch as adults rather than building on inherited knowledge.
Her investing content is aimed at everyday people building wealth from the ground up, told through her own experience of not having had financial role models. She combines her formal AFC® credentials with a personal, accessible voice, positioning topics like investing as learnable skills rather than exclusive insider knowledge.
She is based in the United States, and her personal finance content is oriented around U.S. financial contexts including American investing strategies and wealth-building tools. The majority of her audience is also American, which aligns with her domestically focused content approach.
Her primary platform is YouTube, and she also maintains an active Instagram presence where a large portion of her publicly tracked following is concentrated. Beyond social media, she extends her reach through a Substack newsletter for readers who want deeper, long-form financial content.
Her audience skews young — with the largest segment in the 18–34 age range — and trends slightly female, though her follower base is roughly split between women and men. This fits her core positioning around first-generation wealth builders who are approaching personal finance for the first time as adults.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@wealthwithtess · YouTube
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