United States
Wanderlust + Co is a New York City–based jewelry brand established in 2010, operating a retail flagship on Bleecker Street in Manhattan's West Village.
Total Followers -0.1%
343K
Across Instagram
Primary Platform
YouTube
343K followers · 100% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
The Asia-founded brand debuted its West Village flagship at 370 Bleecker St. on May 14, marking the first woman-owned Asian jewelry brand with a storefront on that iconic stretch, per founder Jenn Low.
The Pennsylvania location opened May 22, just one week after the NYC flagship, as part of a coordinated dual-market U.S. expansion timed to AAPI Heritage Month.
To celebrate the West Village opening, the brand created a limited-edition pavé pizza slice necklace and partnered with local institution Rubirosa on co-branded packaging.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 342,953 | -377 | 0.1% | 6.8 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +103 +0.0% | +0 +0.0% | +0 +0.0% | +103 |
| Last 30 days | -377 -0.1% | +0 +0.0% | +0 +0.0% | -377 |
| Last 90 days | -4321 -1.3% | +0 +0.0% | +0 +0.0% | -4321 |
| Last 365 days | -4321 -1.3% | +0 +0.0% | +0 +0.0% | -4321 |
Daily follower snapshots from CreatorDB's longitudinal index.
Wanderlust + Co is a New York City–based jewelry brand established in 2010, operating a retail flagship on Bleecker Street in Manhattan's West Village. The brand's Instagram presence functions as both a product showcase and a community hub, built around accessible, skin-safe, and sustainably oriented pieces — expressed through its trademarked tagline "jewels to live in." Content leans into seasonal storytelling, with collections released in named chapters (a recent iteration dubbed Summer Club) and recurring formats like locket spotlights and charm edits that invite active audience participation.
The account draws a predominantly female, millennial-core following concentrated in the United States, with secondary reach into the UK and Canada — well aligned with a brand offering global shipping from a high-profile Manhattan address. Offline activations such as "sip & shop" weekends and a cultivated loyalty community under the #WCOcommunity hashtag signal that Wanderlust + Co prioritizes converting followers into repeat customers over chasing viral metrics, which accounts for its below-median engagement relative to the jewelry category. At a mid-tier following, the brand occupies a credible space between mass-market jewelers and independent artisan accounts, making it a practical partner for lifestyle, sustainable fashion, or wellness brands targeting urban millennial women.
Wanderlustandco reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Wanderlustandco offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Wanderlustandco's tier (Mid, 343K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Wanderlust + Co has a brick-and-mortar shop at 370 Bleecker Street in New York City. It's a destination for both NYC locals and visitors, and the brand hosts in-store events like their popular sip & shop weekends there.
'Jewels to live in™️' is Wanderlust + Co's trademarked brand motto, reflecting their philosophy that jewelry should be worn every day rather than reserved for special occasions. It's the lens through which they design every collection — pieces meant to be lived in, not locked away.
Wanderlust + Co describes their pieces as 'kind to your skin,' signaling that skin-safe materials are a design priority. The brand pairs this with a broader commitment to being kind to the planet, positioning their jewelry as both wearable and consciously made.
The #WCOcommunity is Wanderlust + Co's named customer and fan base. The brand actively spotlights real community members — including NYC shoppers — in their content, giving the label a personal, word-of-mouth feel rather than a purely corporate one.
Wanderlust + Co has built a particularly strong reputation around locket jewelry and charm pieces, often highlighting these as signature categories. They also emphasize what they call 'interactive' jewelry — pieces designed to be customized, layered, or personalized by the wearer.
Wanderlust + Co releases seasonal collections as numbered chapters — for example, Chapter 5: Summer Club is a recent drop framed around a summer lifestyle theme. The chapter format gives each collection a narrative identity and builds anticipation within their community between releases.
Wanderlust + Co was established in 2010, giving them over fifteen years in the jewelry market. That longevity is a meaningful differentiator from the wave of DTC jewelry brands that emerged purely in the social media era.
Yes — their sip & shop weekends at the Bleecker Street NYC location are a recurring part of how they engage customers. These social shopping events let the brand connect face-to-face with their local #WCOcommunity and preview new collections.
Yes, Wanderlust + Co offers global shipping, which they note directly in their brand profile. Their audience reaches well beyond the US into the UK, Canada, and other markets, so international orders are a core part of their business model.
Wanderlust + Co describes their work as 'intentional jewelry' that is 'kind to your skin & planet,' making sustainability and conscious design central to their brand messaging. They frame their collections as coming 'from our hearts to yours,' emphasizing purpose-driven making over fast-fashion production.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@wanderlustandco · YouTube
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