Waliya Najib is an Islamabad-based lifestyle and motherhood creator whose Instagram presence functions as a curated digital diary — a phrase she uses…
Total Followers +0.2%
1.9M
Across Instagram
Primary Platform
1.9M followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$52K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,854,830 | +3K | 3.0% | 4.2 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +3K +0.2% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Waliya Najib is an Islamabad-based lifestyle and motherhood creator whose Instagram presence functions as a curated digital diary — a phrase she uses deliberately to signal personal, slice-of-life content rather than aspirational distance. Her feed blends everyday parenting moments, coordinated family fashion, and travel within Pakistan, with Skardu featuring as a recurring backdrop that taps into growing domestic travel interest. She operates with professional management and runs a side venture, @prelovedbywaliya, a preloved fashion shop that reflects a practical entrepreneurial streak and keeps her audience engaged beyond the feed itself. Her content leans into what might be called 'desi girlhood core' — a warm, culturally grounded aesthetic that resonates strongly with South Asian women across the millennial and older Gen Z brackets.
Waliyanajib reaches an audience concentrated in PAK primarily through Instagram, and is best activated via Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Engagement on Instagram runs around 3.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Waliyanajib's tier (Macro, 1.9M combined followers, PAK). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Prelovedbywaliya is Waliyanajib's own preloved (pre-owned or resale) shopping brand, linked directly from her Instagram bio. It represents her entrepreneurial side beyond sponsorships and lets her audience shop items she personally curates or sells.
Her Instagram content features posts about hugs, giggles, and diaper changes, and she has an active partnership with Molfix Pants, a baby diaper brand. This strongly indicates she is a mother to a young child, though she keeps specific details about her family relatively private.
Waliyanajib has partnered with Molfix Pants to create baby care content on Instagram, weaving the diaper brand into personal family moments like cuddles and daily routines. The collaboration fits naturally into her digital diary style, where parenting content sits alongside fashion and travel.
Yes, Faiza Saqlain is a prominent Pakistani fashion designer who appears repeatedly in Waliyanajib's styled posts, including content she has described as 'desi girlhood core.' The two have an ongoing collaborative relationship rather than a single one-off post.
Waliyanajib has promoted Airy's heat-protection and cooling products on Instagram, using hashtags like #airyprot3, #heatwaveproof, and #smartcooling. The partnership is a natural fit for a Pakistani lifestyle audience that faces intense summer heat every year.
Yes, Skardu — a dramatic mountainous region in northern Pakistan — appears in her content through dedicated hashtags like #skardu and #exploreskardu. The travel posts are consistent with her 'digital diary' approach of documenting personal experiences rather than producing detached travel-guide content.
Waliyanajib uses the phrase in her own bio to describe a content style that blends personal life — family moments, travel, friendships — with fashion styling and brand partnerships. It signals an intimate, journal-like aesthetic rather than a purely aspirational or editorial feed.
Her Instagram bio credits @syedfarazmeer as her manager. Having dedicated management is standard at her level and helps coordinate the volume of brand partnerships she runs across fashion, baby care, and lifestyle categories.
Confirmed brand partners include Molfix Pants for baby care, Airy for cooling products, fashion house Faiza Saqlain, and jewellery brand Amayra Jewels PK. Her partnerships cluster around Pakistani lifestyle, fashion, and family niches.
Waliyanajib is based in Islamabad, Pakistan, as she states directly in her Instagram bio. The majority of her audience is also Pakistani, making her one of the more prominent macro-tier lifestyle creators in the country.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@waliyanajib · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.