Waliya Najib is an Islamabad-based lifestyle creator whose Instagram operates as a self-described "digital diary" — a deliberate framing that signals personal, unpolished documentation over curated brand content.
Total Followers +0.2%
1.9M
Across Instagram
Primary Platform
1.9M followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$52K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 1,873,159 | +4K | 3.2% | 1.9 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +562 +0.0% | +0 +0.0% | +0 +0.0% | +562 |
| Last 30 days | +4K +0.2% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +13K +0.7% | +0 +0.0% | +0 +0.0% | +13K |
| Last 365 days | +13K +0.7% | +0 +0.0% | +0 +0.0% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
Waliya Najib is an Islamabad-based lifestyle creator whose Instagram operates as a self-described "digital diary" — a deliberate framing that signals personal, unpolished documentation over curated brand content. Her captions lean conversational and dry-witted, mixing travel vignettes, aesthetic roundups, and candid life updates in a tone that feels closer to a private journal than a broadcast channel. That register has built a macro following of close to two million on Instagram alone, drawing primarily young South Asian women in the 25–34 bracket. Alongside her content work, she runs @prelovedbywaliya, a pre-loved fashion shop that doubles as proof of genuine interest in the thrift and circular-fashion space rather than a one-off brand activation.
Waliyanajib reaches an audience concentrated in PAK primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Resale, a clear signal of fit for brands in those categories. Demonstrated partners include Prelovedbywaliya. Engagement on Instagram runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PAK-focused brands in Fashion / Resale and related categories, Waliyanajib offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Waliyanajib's tier (Macro, 1.9M combined followers, PAK). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Prelovedbywaliya is Waliyanajib's own preloved (pre-owned or resale) shopping brand, linked directly from her Instagram bio. It represents her entrepreneurial side beyond sponsorships and lets her audience shop items she personally curates or sells.
Her Instagram content features posts about hugs, giggles, and diaper changes, and she has an active partnership with Molfix Pants, a baby diaper brand. This strongly indicates she is a mother to a young child, though she keeps specific details about her family relatively private.
Waliyanajib has partnered with Molfix Pants to create baby care content on Instagram, weaving the diaper brand into personal family moments like cuddles and daily routines. The collaboration fits naturally into her digital diary style, where parenting content sits alongside fashion and travel.
Yes, Faiza Saqlain is a prominent Pakistani fashion designer who appears repeatedly in Waliyanajib's styled posts, including content she has described as 'desi girlhood core.' The two have an ongoing collaborative relationship rather than a single one-off post.
Waliyanajib has promoted Airy's heat-protection and cooling products on Instagram, using hashtags like #airyprot3, #heatwaveproof, and #smartcooling. The partnership is a natural fit for a Pakistani lifestyle audience that faces intense summer heat every year.
Yes, Skardu — a dramatic mountainous region in northern Pakistan — appears in her content through dedicated hashtags like #skardu and #exploreskardu. The travel posts are consistent with her 'digital diary' approach of documenting personal experiences rather than producing detached travel-guide content.
Waliyanajib uses the phrase in her own bio to describe a content style that blends personal life — family moments, travel, friendships — with fashion styling and brand partnerships. It signals an intimate, journal-like aesthetic rather than a purely aspirational or editorial feed.
Her Instagram bio credits @syedfarazmeer as her manager. Having dedicated management is standard at her level and helps coordinate the volume of brand partnerships she runs across fashion, baby care, and lifestyle categories.
Confirmed brand partners include Molfix Pants for baby care, Airy for cooling products, fashion house Faiza Saqlain, and jewellery brand Amayra Jewels PK. Her partnerships cluster around Pakistani lifestyle, fashion, and family niches.
Waliyanajib is based in Islamabad, Pakistan, as she states directly in her Instagram bio. The majority of her audience is also Pakistani, making her one of the more prominent macro-tier lifestyle creators in the country.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@waliyanajib · Instagram
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