Brazil
Você Sabia? — Portuguese for 'Did You Know?' — is one of Brazil's most established fact and curiosity channels on YouTube, co-created and hosted by Lukas Marques and Daniel Molo.
Total Followers -0.0%
53.3M
Across YouTube, Instagram
Primary Platform
YouTube
47.2M followers · 88% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $74K–$172K / IG post
Sports-betting group 7K (part of holding Ana Gaming) announced the channel — with 46M+ YouTube subscribers and 76M cross-platform followers — as its new ambassador. Hosts Lukas Marques and Daniel Molo, both listed on Forbes Under 30, fronted the campaign.
Rádio Itatiaia reported the duo as a speculated celebrity pair for Big Brother Brasil 25's Camarote group. The announcement was accompanied by online backlash over resurfaced old social media posts from one of the hosts.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3072 -0.1% | +0 +0.0% | -3072 |
| Last 30 days | +0 +0.0% | -20272 -0.3% | +0 +0.0% | -20272 |
| Last 90 days | +99K +0.2% | +0 +0.0% | +0 +0.0% | +99K |
| Last 365 days | +99K +0.2% | +0 +0.0% | +0 +0.0% | +99K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Menwell Limited Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| MOVA Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Seubet Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Opera Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Você Sabia? — Portuguese for 'Did You Know?' — is one of Brazil's most established fact and curiosity channels on YouTube, co-created and hosted by Lukas Marques and Daniel Molo. The channel built its identity around bite-sized segments covering science, history, human interest stories, and viral world records, packaging information in a format accessible to a broad Portuguese-speaking audience. With over fifteen years of consistent content production, the channel expanded well beyond long-form videos into the short-form vertical video space, leaning heavily into YouTube Shorts and Instagram Reels to sustain reach across format shifts. Recent content spans topics from electric vehicle road trips to heartwarming animal stories to historical milestones like the Titanic, demonstrating a deliberately wide editorial aperture designed to maximize shareability.
The channel's audience is overwhelmingly based in Brazil, skews male, and concentrates strongly in the 18-to-34 demographic — a cohort that over-indexes on digital-native consumption and responds well to fast-paced informational content. Engagement rates sit well above category norms, suggesting an actively participatory fanbase rather than passive viewership. The sponsor mix — which has included Revolut and Opera alongside domestic Brazilian advertisers — reflects a positioning that straddles tech-forward and mass-market brand categories. As short-form content continues to dominate platform algorithms, Você Sabia?'s established library, dual-platform footprint, and loyal Brazilian core audience give it durable leverage as a high-reach vehicle for brands seeking scale within the Lusophone digital market.
Você Sabia? reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Menwell Limited and MOVA. Engagement on YouTube runs around 6.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Você Sabia?'s tier (Mega, 53.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Você Sabia?" translates directly to "Did You Know?" in Portuguese, and the name perfectly captures the channel's whole premise. Every video is built around delivering surprising facts, curiosities, and real-world stories that viewers may or may not have already heard of.
The channel is run by Lukas Marques and Daniel Molo, who are named in the YouTube bio as the creators. Together they have grown Você Sabia? into one of the largest Portuguese-language digital media operations on the internet, with commercial inquiries handled through projetovs.com.
Their Instagram bio states they have been sharing content for over 15 years, suggesting the project started well before their YouTube channel, which lists a launch date of January 16, 2019. The longevity of the brand is a big part of why it carries so much trust with Brazilian audiences.
Você Sabia? focuses on curiosidades — curiosities, surprising facts, and real-world stories ranging from historical events like the Titanic to modern clips involving animals, speed records, and human interest moments. They produce both longer YouTube videos and short-form content for YouTube Shorts and Instagram Reels.
As of mid-2026, Você Sabia? had gone roughly two months without a new YouTube upload, while their Instagram account stayed active with daily posts. This suggests the team may be prioritizing short-form and social content for now, a shift that has been common among large Brazilian channels managing multiple platforms.
"#pfizerpatrocina" — meaning "Pfizer sponsors" — is a widely recognized ironic hashtag in Brazilian internet culture, used to mock conspiracy theories claiming that Pfizer secretly funds all mainstream media. Você Sabia? uses it in a tongue-in-cheek way alongside their actual declared sponsors, which is a common joke among large Brazilian creators.
Você Sabia? has run sponsored content on YouTube with brands including Revolut, Opera, Seubet, MOVA, and Menwell Limited between late 2025 and 2026. As a Mega-tier channel, they work with a range of international and Brazilian brands across finance, tech, and lifestyle categories.
Yes — with over 47 million subscribers on YouTube alone, Você Sabia? is consistently counted among the largest Portuguese-language channels on the platform globally. What makes it stand out even further is that their engagement rate runs well above the category average, which is rare for a channel operating at that scale.
All of Você Sabia?'s content is produced in Brazilian Portuguese, and over 90% of their audience is based in Brazil. They do attract a small following from Portuguese-speaking communities in other countries and from Brazilians living abroad, but the channel is not aimed at an English-speaking audience.
Você Sabia? has over 47 million subscribers on YouTube and over 6 million followers on Instagram, putting their combined cross-platform reach above 53 million. Their audience skews heavily male and is concentrated in the 18-to-34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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