Brazil
Você Sabia? — Portuguese for 'Did You Know?' — is one of Brazil's most established fact and curiosity channels, built by co-creators Lukas Marques and Daniel Molo.
Total Followers -0.0%
53.3M
Across YouTube, Instagram
Primary Platform
YouTube
47.2M followers · 88% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $74K–$172K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3686 -0.1% | +0 +0.0% | -3686 |
| Last 30 days | +0 +0.0% | -22113 -0.4% | +0 +0.0% | -22113 |
| Last 90 days | +99K +0.2% | +0 +0.0% | +0 +0.0% | +99K |
| Last 365 days | +99K +0.2% | +0 +0.0% | +0 +0.0% | +99K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Menwell Limited Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| MOVA Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Seubet Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Opera Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Você Sabia? — Portuguese for 'Did You Know?' — is one of Brazil's most established fact and curiosity channels, built by co-creators Lukas Marques and Daniel Molo. According to their own platform bios, the project has been running for roughly fifteen years, making it a long-standing fixture of Portuguese-language digital media well before the short-form video boom. The channel's formula centers on bite-sized, broadly appealing content: viral animal moments, historical deep-dives (the Titanic appears as a recurring subject), record-breaking human feats, and emotionally resonant human-interest clips. That mix — part educational, part feel-good, part spectacle — has proven exceptionally sticky with Brazilian audiences, driving engagement rates several times above the category median for channels of comparable scale.
With a heavily domestic audience concentrated in Brazil and a viewership skewed toward younger adult men aged 18 to 34, Você Sabia? occupies the mass-entertainment tier of the Brazilian creator economy, drawing sponsors from fintech (Revolut), web utilities (Opera), and emerging consumer verticals such as health supplements and sports betting — categories that reflect a price-conscious, digitally native male demographic. YouTube remains the channel's primary distribution engine with tens of millions of subscribers, while Instagram serves as a real-time engagement layer with strong interaction rates in its own right. The channel's longevity and scale position it as a durable media property rather than a trend-dependent account, suggesting continued relevance as Brazilian digital ad spend grows and demand for Portuguese-language tentpole creators intensifies.
Você Sabia? reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Menwell Limited and MOVA. Engagement on YouTube runs around 6.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Você Sabia?'s tier (Mega, 53.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lukas Marques and Daniel Molo are the two creators named in the official Você Sabia? YouTube channel bio as the faces behind the project. The channel's commercial contact is handled through Projeto VS, the name that appears on their business email domain, suggesting an organized production operation behind the brand.
"Você Sabia?" translates directly to "Did You Know?" in English, which captures the channel's entire premise of surfacing surprising facts, curiosities, and stories viewers wouldn't expect. The built-in question is intentional — it frames every piece of content as a challenge to what the viewer already knows.
As of 2026, Você Sabia? has been creating and sharing content for around 15 years, according to their own Instagram bio. This means they were building an audience well before their current YouTube channel launched, making them one of the longest-running Brazilian digital media brands still actively posting today.
The Você Sabia? YouTube channel officially launched on January 16, 2019, as stated in their channel description. Despite entering YouTube years after first building an online following, the channel grew to over 47 million subscribers — a trajectory rarely matched even by established creator brands.
Yes, Você Sabia? heavily incorporates YouTube Shorts into their content strategy, with the format prominent throughout their hashtag usage and recent posting activity. Their bite-sized curiosity style — quick surprising facts and emotionally charged stories — translates especially well to short-form video.
Yes, Você Sabia? ran a sponsored campaign with Revolut on YouTube in October 2025. This partnership makes sense given the channel's core audience skews toward young adult men in Brazil — a demographic that overlaps heavily with digital banking and fintech product users.
With well over 47 million YouTube subscribers and an engagement rate running far above the category median, Você Sabia? is one of the largest Portuguese-language channels on the platform and a dominant force in Brazilian facts and curiosities content. Over 90% of their audience is based in Brazil, giving them unmatched domestic reach in this niche.
Você Sabia? covers a broad mix of viral curiosities, heartwarming human and animal stories, historical events, and modern-life questions — from Titanic facts to whether an electric car can handle a road trip to the beach to record-breaking speed runs. The common thread is content engineered to trigger a genuine "I didn't know that" reaction.
Yes, Você Sabia? partnered with Opera for a sponsored YouTube campaign in December 2025. Opera joins a varied brand roster that also includes Revolut, MOVA, and the betting platform Seubet — reflecting that the channel attracts sponsors across tech, fintech, and entertainment categories.
Você Sabia? has well over 47 million subscribers on YouTube, placing them firmly in the Mega creator tier. Their audience is overwhelmingly concentrated in Brazil, making them one of the most-followed Portuguese-language channels on the entire platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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