United States
Vivid — whose name appears to be Yiwu Xu based on her public contact details — is a bicoastal creative professional operating between New York City and San Francisco.
Total Followers +0.0%
387K
Across Instagram, YouTube
Primary Platform
371K followers · 96% of audience
Engagement
0.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.6K–$13K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +185 +0.1% | +0 +0.0% | +0 +0.0% | +185 |
| Last 90 days | +852 +0.2% | +0 +0.0% | +0 +0.0% | +852 |
| Last 365 days | +852 +0.2% | +0 +0.0% | +0 +0.0% | +852 |
Daily follower snapshots from CreatorDB's longitudinal index.
Vivid — whose name appears to be Yiwu Xu based on her public contact details — is a bicoastal creative professional operating between New York City and San Francisco. She positions herself as a creative director, fashion stylist, and consultant, and her Instagram output reflects that blended identity: outfit-focused content tagged with seasonal fashion hashtags sits alongside personal lifestyle posts and, notably, a meaningful thread of Chinese-language Buddhist and spiritual content, including ceremony coverage and sutra recitations. This unusual range suggests an audience that follows her as a person with a distinct interior life, not just as a style reference. A dormant YouTube channel places her firmly as an Instagram-native creator, and her audience skews heavily female and concentrated in the millennial-to-Gen-Z overlap — the 25–34 demographic makes up the largest share.
Her brand partnerships are selective; a sponsored integration with Fellow Products, the premium coffee and espresso equipment label, aligns with an organic post about a new espresso machine and signals positioning toward design-conscious, lifestyle-oriented consumers rather than fast-fashion or mass-market brands. That placement reflects a broader creative-professional brand identity more than a conventional influencer one. Engagement metrics are notably soft relative to her follower count, which may reflect an audience built over time through varied content directions rather than a single viral vertical. For brands in elevated lifestyle, home goods, or fashion-adjacent categories seeking a creative-director aesthetic and a predominantly US female audience, Vivid occupies a niche that rewards curation over scale.
Vivid reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include fellowproducts. Engagement on Instagram runs around 0.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Vivid offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vivid's tier (Mid, 387K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Vivid operates entirely under her creative alias, but her public contact email — vivid.xuyiwu@gmail.com — points to a Chinese name containing 'Xu Yiwu' or a close variation. She has built her brand as Vivid across all platforms, working professionally as a creative consultant and fashion stylist.
Aden is someone Vivid features regularly enough on Instagram that the paired hashtag #adenandvivid has become a recurring part of her posts. The hashtag suggests a close personal relationship, though Vivid has not made extensive public statements clarifying who Aden is beyond what appears in her content.
Vivid has shared content from Buddhist ceremonies, dharma talks, and chanting sessions — including recordings tied to a rinpoche's cremation ceremony and teachings on Buddhist sutras — sitting alongside her fashion and lifestyle posts. This spiritual dimension is a distinctly personal side of her account that coexists openly with her creative director persona.
Yes, Vivid's Shiba Inu is a recurring presence on her Instagram, with #shibainu consistently appearing among her most-used hashtags. The dog appears woven into her broader lifestyle and personal content rather than in a dedicated pet account.
Vivid partnered with Fellow Products, a premium coffee equipment brand known for its design-forward espresso and brewing gear. The collaboration fits naturally with her lifestyle posts, which have included writing about discovering a new favorite espresso machine.
Yes, a notable portion of Vivid's Instagram content is written entirely in Chinese, particularly posts tied to Buddhist ceremonies, temple events, and spiritual texts. This bilingual presence reflects her heritage and gives her account a dimension that sets it apart from most US-based fashion and lifestyle creators.
Vivid splits her time between both cities — her Instagram bio explicitly lists 'nyc | sf' — which likely reflects the demands of working as a creative consultant and fashion stylist across two of the United States' main creative industry hubs. The overwhelming majority of her audience is based in the US.
Vivid's YouTube channel has been effectively dormant for close to a decade, with no meaningful uploads in that time. Her creative output is focused almost entirely on Instagram, where she has grown a following in the several-hundred-thousand range.
Vivid's fashion content centers on outfit inspiration and seasonal styling, with hashtags like #outfitinspo, #fitcheck, #summeroutfits, and #prefall organizing her looks across the year. As a working fashion stylist and creative consultant, her posts carry a professional eye that goes beyond casual street-style snapshots.
Vivid works as a creative consultant and fashion stylist, listing those roles alongside 'creative director' in her Instagram bio. Her work spans New York City and San Francisco, suggesting she operates as an active industry professional rather than as a full-time content creator exclusively.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vivid · Instagram
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