Vittoria Milanese, known online as Vittoria.Miles, is an Italian content creator, makeup artist, and hairstylist based in Italy who has built a substantial following across TikTok and YouTube through polished beauty and hair tutorials.
Total Followers +0.1%
1.6M
Across TikTok, YouTube
Primary Platform
TikTok
1.4M followers · 90% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Macro
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +1K +0.7% | +0 +0.0% | +1K |
| Last 90 days | +0 +0.0% | +2K +1.3% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +1.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Kérastase Hair Care | Sponsored content | TikTok | 2026 | — |
| L'Oréal Paris Beauty | Sponsored content | TikTok | 2026 | — |
Vittoria Milanese, known online as Vittoria.Miles, is an Italian content creator, makeup artist, and hairstylist based in Italy who has built a substantial following across TikTok and YouTube through polished beauty and hair tutorials. Her content leans heavily into seasonal styling — autumn and winter looks are recurring anchors — delivered through a mix of GRWM videos, product reviews, and step-by-step technique breakdowns, all primarily in Italian. Her engagement rate sits well above the category median for creators at her tier, signaling a genuinely invested audience rather than passive reach. She is represented by Sartoria MGM, a Italian talent management firm.
Her audience skews strongly female and concentrates in the 18-to-34 age band, which aligns neatly with the mid-to-premium beauty brands she partners with — Kérastase and L'Oréal Paris both appear in her sponsored content, illustrating a positioning that bridges aspirational salon-quality haircare and accessible mass-market beauty. While Italy accounts for the majority of her viewers, meaningful secondary audiences in France, the UK, and the US suggest cross-border brand appeal, particularly for European beauty labels seeking pan-regional reach. An occasional Genshin Impact hashtag hints at a secondary anime-adjacent community, adding a niche layer that could attract lifestyle and gaming-adjacent advertisers looking for an authentically feminine entry point.
Vittoria.Miles reaches an audience concentrated in ITA primarily through TikTok, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Hair Care, Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Kérastase and L'Oréal Paris. Engagement on TikTok runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ITA-focused brands in Hair Care and related categories, Vittoria.Miles offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vittoria.Miles's tier (Macro, 1.6M combined followers, ITA). Pulled from CreatorDB's category benchmarks.
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Vittoria.Miles describes herself directly in her TikTok bio as a content creator, makeup artist, and hairstylist, suggesting her tutorials are backed by professional training rather than being purely self-taught for the camera. This dual identity as a skilled artist and digital creator gives her hair and beauty content a credibility that goes beyond typical influencer posts. Her partnerships with professional haircare brands like Kérastase reflect that positioning.
Her publicly listed business contact email uses the surname Milanese — vittoria.milanese@sartoria-mgmt.it — suggesting her full name is Vittoria Milanese. The handle 'vittoria.miles' appears to be a shortened, more internationally brandable version of that surname. She has not made a formal public statement clarifying the connection.
Yes — she uses the hashtags #genshinimpact and #genshinita (the Italian-language Genshin Impact community tag) on some of her posts, which is strikingly uncommon for a beauty and hairstyling creator. It suggests she has a genuine personal interest in the game and occasionally surfaces that side of her personality alongside her makeup and hair content. It is one of the more unexpected aspects of her content mix.
Yes — Vittoria.Miles has created sponsored content for Kérastase, the professional haircare brand, including a glossy makeover tutorial. The collaboration is a natural fit given her positioning as a trained hairstylist and hair tutorial creator. She uses the #adv hashtag on branded posts in line with Italian advertising disclosure standards.
Yes — she has featured L'Oréal Paris Italy in her content, including a video where she tested the brand's viral volumizing spray. Both L'Oréal Paris Italy and Kérastase — another brand in the L'Oréal group — have appeared in her sponsored posts, pointing to a relationship with the wider L'Oréal portfolio. These partnerships align closely with her niche as a hair and beauty educator.
'Giorno vs notte' translates from Italian as 'Day vs Night,' and it refers to a video format Vittoria.Miles uses to contrast daytime and nighttime makeup or styling looks in a single clip. This before-and-after transformation style is one of the most engaging formats in the beauty niche on TikTok. It showcases both her makeup artistry and hairstyling skills at once, which suits her dual professional background.
Vittoria.Miles is managed by Sartoria Management, an Italian creator management agency. Her business contact email — publicly listed in her TikTok bio — routes through the sartoria-mgmt.it domain for brand collaboration inquiries. Sartoria oversees her partnerships, which have included campaigns with Kérastase and L'Oréal Paris Italy.
Vittoria.Miles posts almost entirely in Italian, reflected in her captions, hashtags like #capelli (the Italian word for hair), and the fact that Italian viewers make up the majority of her audience. That said, her tutorials rely heavily on visual demonstration, which allows viewers from France, the UK, the United States, and beyond to follow along without needing to understand the language. Her reach extends well outside Italy despite not switching to English.
Yes — Vittoria.Miles maintains an active YouTube channel where she posts longer-form hair tutorials, makeup how-tos, lifestyle content, and home décor tips. TikTok is her primary and larger platform, but her YouTube presence is meaningful and has been growing steadily. The two platforms allow her to serve quick, trend-driven content on TikTok while going deeper on techniques via YouTube.
Vittoria.Miles is based in Italy, and Italian viewers make up the largest share of her audience by a wide margin. She posts in Italian, and her brand partnerships — including Kérastase and L'Oréal Paris Italy — reflect a primary focus on the Italian and broader European market. Her surname Milanese may also point to roots in or near Milan, Italy's fashion and beauty capital.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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