Vitalityoet.Stephanie is a nutritionist and women's health educator operating primarily on Instagram, with a micro-tier following built around a tightly defined premise: helping women over forty navigate the hormonal and metabolic shifts that conventional wellness advice tends to overlook.
Total Followers +5.9%
58K
Across Instagram
Primary Platform
YouTube
58K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$2.9K / IG post
Forbes profiled Crassweller and the methodology behind VitalityOET, spotlighting her work on women's metabolism in perimenopause and menopause.
Her growing profile in the women's hormonal-health space earned recognition from MSN as a standout founder this year.
Crassweller's debut book, targeting women navigating perimenopause and menopause, became available for preorder through Barnes & Noble.
The Top 1% globally ranked podcast, publishing two episodes per week, crossed the 340-episode mark on Apple Podcasts as total downloads neared two million.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 58,480 | +3K | 1.8% | 13.8 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +556 +0.9% | +0 +0.0% | +0 +0.0% | +556 |
| Last 30 days | +3K +5.9% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +12K +20.9% | +0 +0.0% | +0 +0.0% | +12K |
| Last 365 days | +12K +20.9% | +0 +0.0% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Vitalityoet.Stephanie is a nutritionist and women's health educator operating primarily on Instagram, with a micro-tier following built around a tightly defined premise: helping women over forty navigate the hormonal and metabolic shifts that conventional wellness advice tends to overlook. Her content addresses perimenopause, menopause-related weight retention, chronic bloating, fatigue, hair thinning, blood sugar dysregulation, and liver function — a cluster of symptoms that often go unaddressed together. She frames herself explicitly as a practitioner who steps in "when nothing works anymore," positioning her channel as a destination for women who have cycled through mainstream diet and fitness content without results. She also runs what she describes as a top-tier podcast, extending her reach beyond short-form video into longer-format education, and she uses a quiz-based lead funnel — a Fat Loss Fix Quiz — to move followers toward a structured program.
Her audience is predominantly female and skews toward English-speaking markets, with the United States representing about half of her following. Interestingly, her largest age cohort on Instagram trends younger than her stated target demographic — a pattern common among health educators whose algorithmic reach outpaces their core client base, and one that suggests younger women are engaging with her content preventively rather than reactively. Engagement sits modestly above category median, and her 30-day follower growth reflects consistent upward momentum for a micro-tier account. Her sponsor profile is not yet heavily developed, but her niche positions her naturally for partnerships in functional supplements, hormone-health testing, gut-health brands, and women's telehealth platforms — a category attracting significant brand investment as the perimenopause conversation moves further into the mainstream.
Vitalityoet.Stephanie reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Vitalityoet.Stephanie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vitalityoet.Stephanie's tier (Micro, 58K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Fat Loss Fix Quiz is a free assessment Stephanie links directly from her Instagram profile, designed to help women over 40 pinpoint what is specifically blocking their fat loss — whether that's blood sugar instability, inflammation, liver function, or hormonal shifts. It serves as the main entry point into her coaching and program ecosystem. Stephanie promotes it as a personalized first step rather than a one-size-fits-all diet plan.
Stephanie hosts a nutrition and hormonal health podcast aimed at women over 40, covering topics like perimenopause weight gain, fatigue, bloating, blood sugar balance, and inflammation. She describes it as a Top 1% podcast, meaning it ranks in the top 1% of all podcasts by listenership. The show extends the same framework she teaches on Instagram into longer, deeper conversations.
Yes — perimenopause is one of the core focuses of Stephanie's platform, and she consistently uses hashtags like #perimenopause and #menopause across her content. Her entire message is built around the idea that conventional dieting stops working as hormones shift in your 40s, and that a different nutritional approach is needed. She positions herself specifically as a guide for that transition, claiming over 1,000 women helped.
Yes — hair loss is a recurring topic in Stephanie's content, reflected in her regular use of the #hairloss hashtag. She addresses it as a symptom connected to the hormonal changes of perimenopause and menopause rather than a standalone problem, often linking it to nutritional gaps or estrogen fluctuation. This makes her one of the few nutritionist creators who explicitly ties hair thinning into a broader hormonal fat loss conversation.
Stephanie frames bloating in midlife women as a hormonal and inflammatory issue rather than simply a food sensitivity problem. Her content connects stubborn bloat to blood sugar spikes, compromised liver function, and systemic inflammation — all topics she covers under hashtags like #inflammation and #liverdetox. She argues that addressing these root causes is why conventional dietary fixes often fail women over 40.
Blood sugar regulation is a central pillar of Stephanie's nutritional philosophy, and she uses the #bloodsugar hashtag consistently. She teaches that unstable blood sugar — not just excess calories — drives the fatigue, cravings, and stubborn weight that many women over 40 experience during perimenopause. Her approach emphasizes stabilizing glucose as a prerequisite for hormonal fat loss.
Liver health is a recurring theme in Stephanie's content, tagged under #liverdetox, and she connects it directly to how the body processes and clears estrogen. She argues that a sluggish liver contributes to the hormonal imbalance and stubborn weight that characterizes menopause and perimenopause. This positions her approach as distinct from standard low-calorie advice by adding a detoxification layer to fat loss.
Stephanie states in her bio that over 1,000 women have gone through her transformation process — a milestone she highlights as a core trust signal on her profile. These clients are specifically women over 40 dealing with bloating, fatigue, and weight that isn't responding to conventional dieting. She uses this number to frame her methods as validated rather than theoretical.
Stephanie is active on Instagram and YouTube, with Instagram being her most engaged community hub where she has built close to 60,000 followers. She also hosts a Top 1% podcast, giving her a three-platform presence across short-form video, long-form video, and audio. Her Instagram has been growing notably fast in recent months.
Stephanie's stated focus is women over 40 — spanning both the perimenopause and full menopause phases — but her topics like blood sugar balance, reducing inflammation, and managing fatigue resonate with a broader audience. Her content draws viewers across a wide age range, including younger women dealing with early hormonal shifts or similar energy and weight challenges. She frames her method as a solution for when "nothing works anymore," which speaks to many life stages.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vitalityoet.stephanie · YouTube
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