United Kingdom
Virgilvandijk is a creator with a presence on Instagram (17,776,712 followers), based in United Kingdom.
Total Followers +0.7%
17.8M
Across Instagram
Primary Platform
YouTube
17.8M followers · 100% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $178K–$391K / IG post
He scored one goal and added one assist across the tournament, putting in strong defensive numbers (30 clearances, 3 interceptions), though the Netherlands endured an overall disappointing campaign.
The club captain committed his future to Liverpool just days after Mohamed Salah also penned a new deal, ending months of speculation over his exit.
Despite a Liverpool exit being ruled out for the current summer window, reports emerged of AC Milan's interest as his deal runs to June 2027.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 17,776,712 | +117K | 3.5% | 1.6 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -1778 -0.0% | +0 +0.0% | +0 +0.0% | -1778 |
| Last 30 days | +117K +0.7% | +0 +0.0% | +0 +0.0% | +117K |
| Last 90 days | +565K +3.2% | +0 +0.0% | +0 +0.0% | +565K |
| Last 365 days | +565K +3.2% | +0 +0.0% | +0 +0.0% | +565K |
Daily follower snapshots from CreatorDB's longitudinal index.
Virgilvandijk is a creator with a presence on Instagram (17,776,712 followers), based in United Kingdom. Their content sits in the football & sport space. Their YouTube bio reads: "𝘓𝘪𝘷𝘦𝘳𝘱𝘰𝘰𝘭 𝘍𝘊 𝙾𝚛𝚊𝚗𝚓𝚎". The full audience and engagement breakdown is below.
Virgilvandijk reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include funfootballuk. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Virgilvandijk offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Virgilvandijk's tier (Mega, 17.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Virgil van Dijk has served as Liverpool FC captain and remains one of the club's most prominent leaders on and off the pitch. His Instagram bio simply reads 'Liverpool FC Oranje,' reflecting his identity as both a club figurehead and a Netherlands international.
'Oranje' is the nickname of the Dutch national football team, taken from the Netherlands' royal colour orange. Van Dijk, born in Breda in the Netherlands, has been a long-serving captain of the Oranje side alongside his Liverpool duties.
In a 2025 year-in-review post, van Dijk described it as 'a year of success on the pitch,' widely understood to reference Liverpool's Premier League title win in the 2024–25 season under manager Arne Slot. It was a landmark moment for the club's return to the top of English football.
Virgil van Dijk is an ambassador for Cadbury's Game Changer campaign, which spotlights unsung football community heroes rather than professional stars. In one post he introduced a supporter named Jools as 'our next Cadbury Game Changer,' with the campaign leaning into real fan and grassroots stories.
Van Dijk has a brand partnership with JBL, the audio company, tied to their 'Own Your Sound' campaign promoted with the hashtag #JBLOwnYourSound. One of his captions reads 'when the world pushes you to sound the same, owning your sound matters more,' framing the deal around authenticity and individuality.
Hyperice is an elite sports recovery technology brand known for percussive massage and compression tools used by professional athletes. Van Dijk tags #TeamHyperice in his content, positioning the partnership around athlete recovery, injury prevention, and peak performance maintenance.
Yes, van Dijk has a partnership with EA Sports to promote EA Sports FC 26, including its launch on the Nintendo Switch 2. He shared sponsored posts using the hashtag #FC26 alongside Nintendo Switch 2 campaign content, making him part of one of the biggest gaming releases in football.
Fun Football UK is a grassroots football initiative focused on getting young people and communities more active in the sport. Van Dijk featured in sponsored content for the organisation in 2026, using his platform to amplify participation at the community level.
Virgil van Dijk was born in Breda in the Netherlands and came through Dutch youth football before moving to Celtic in Scotland and then Southampton in England. He joined Liverpool FC in January 2018 in what was then a world-record transfer fee for a defender.
Virgil van Dijk is married to Rike Nooitgedagt, a Dutch nutritionist; the couple married in 2017 and have children together. Rike occasionally appears in van Dijk's personal social media posts alongside family and off-season content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@virgilvandijk · YouTube
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