Brazil
Vinijr is a creator with a presence on YouTube (2,520,000 followers), Instagram (64,240,939 followers), TikTok (39,100,000 followers), based in Brazil.
Total Followers +3.0%
105.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.5M followers · 2% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $514K–$1.2M / IG post
Real Madrid confirmed Vinícius Júnior agreed to a contract keeping him at the club until June 30, 2032, making him the club's highest earner. Arsenal had been strongly linked with a move for the Brazilian winger before the deal was finalized.
With his contract set to expire in 2027 and renewal talks stalled for over a year, Arsenal emerged as a serious suitor. ESPN reported his camp was relaxed about letting the situation run through the 2026 World Cup, raising the prospect of a blockbuster free transfer.
Vinícius Júnior capped a landmark year by winning FIFA's The Best Men's Player award and finishing second in the Ballon d'Or, cementing his status as one of the world's elite footballers.
Vini Jr. found the net in the Champions League final, adding to his 2022 final winner and further reinforcing his reputation as a big-game performer for Los Blancos.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +418K +0.7% | +102K +0.3% | +519K |
| Last 30 days | +30K +1.2% | +1.7M +2.7% | +1.4M +3.6% | +3.1M |
| Last 90 days | +100K +4.0% | +4.9M +7.6% | +7.3M +18.7% | +12.3M |
| Last 365 days | +100K +4.0% | +4.9M +7.6% | +7.3M +18.7% | +12.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
Vinijr is a creator with a presence on YouTube (2,520,000 followers), Instagram (64,240,939 followers), TikTok (39,100,000 followers), based in Brazil. Their content sits in the football & sport space. Their YouTube bio reads: "Seja bem-vindo ao canal do Vini Jr. O futebol, a intimidade, a família, TUDO do craque de um jeito único - irreverente e divertido como o próprio Vini. Vai ter vídeo toda semana e muito conteúdo especial. Então fica ligado e VEM PRO BAI". The full audience and engagement breakdown is below.
Vinijr reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in sport and related categories, Vinijr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Vinijr's tier (Mega, 105.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Vini Jr's full legal name is Vinícius José Paixão de Oliveira Júnior. He adopted the shortened "Vini Jr" professionally, following the Brazilian football tradition of using a nickname on the pitch and across public life.
"Vem pro baile" is Portuguese for "come to the dance" or "come to the party." It's Vini Jr's signature rally call — the closing line of his YouTube channel and a direct nod to his iconic samba-style goal celebrations that became one of football's most talked-about traditions.
Vini Jr's samba-inspired celebrations are a tribute to Brazilian culture and his personal love of dancing. The celebrations became a flashpoint in 2023 when rival fans and pundits demanded he stop, which he defiantly refused to do, turning the dance into a symbol of identity and self-expression that defined his public image.
Vini Jr wears Nike Mercurial boots — specifically the Superfly and Vapor models. Nike Football is listed directly in his Instagram bio as a primary sponsor, and he has promoted Mercurial launches in dedicated social media posts.
Yes — Vini Jr has an active partnership with PlayStation, promoted using the hashtag #PlayStationPlaymaker alongside PlayStation 5 content across his channels. His YouTube channel also features gaming content including horror and simulation titles, making the partnership a natural fit with his off-pitch personality.
Vini Jr has been the target of repeated, high-profile racist abuse from opposing fans during La Liga matches, with several incidents leading to legal cases and formal UEFA and La Liga responses. He has become one of professional football's most vocal advocates against racism, using interviews, social media, and public appearances to push for accountability from governing bodies.
Vini Jr won the FIFA Best Men's Player award in 2024, one of football's highest individual honors. He was also the leading Ballon d'Or favorite that year, and the ceremony became heavily controversial when the result went against widely held expectations.
Vini Jr was born in São Gonçalo, in the state of Rio de Janeiro, Brazil. He was scouted by Flamengo as a young teenager from a working-class neighborhood before his record-breaking move to Real Madrid.
More than three-quarters of Vini Jr's combined social media audience is female — a notably unusual skew for a male professional athlete. It is driven by his charismatic personality, behind-the-scenes lifestyle content, fashion partnerships, and the personal warmth he projects across Instagram and TikTok beyond purely football-focused posts.
Yes — Vini Jr has promoted Visit Dubai and the "Dubai for Real" campaign across his social channels, using hashtags like #DubaiForReal and #VisitDubai in dedicated content. Dubai's tourism authority has made him one of the most prominent global sports ambassadors for the campaign.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vinijr · YouTube
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