Brazil
Vinícius Vivas is a Brazilian ukulele educator whose academic credentials set him apart in an instrument niche that is largely self-taught.
Total Followers +0.5%
89K
Across YouTube, Instagram
Primary Platform
YouTube
71K followers · 79% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $462–$1.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +99 +0.1% | +0 +0.0% | +0 +0.0% | +99 |
| Last 30 days | +404 +0.6% | +15 +0.1% | +0 +0.0% | +419 |
| Last 90 days | +1K +1.6% | +59 +0.3% | +0 +0.0% | +1K |
| Last 365 days | +1K +1.6% | +59 +0.3% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Vinícius Vivas is a Brazilian ukulele educator whose academic credentials set him apart in an instrument niche that is largely self-taught. Holding a Master's degree in Music from UNIRIO (Universidade Federal do Estado do Rio de Janeiro), he serves as conductor of the Ukulele Orchestra at UFRJ and founded the annual Semana do Ukulele, a cultural initiative that has helped build community around the instrument in Brazil. He is also the author of Iniciação ao Ukulele, published by the respected Brazilian music house Irmãos Vitale, and distributes free e-books alongside paid courses and a solo album. His YouTube channel blends structured pedagogy with accessible, often playful content — tutorials for beginners, chord comparisons between ukulele and related instruments like the cavaquinho and violão, and simplified pop covers designed to hook new players.
Despite being based in Brazil and posting primarily in Portuguese, his audience skews heavily toward English-speaking markets, with the United States accounting for the largest share of viewers, followed by Brazil, the United Kingdom, and India. This international distribution reflects the ukulele's broad global appeal and suggests his beginner-friendly, notation-light tutorial format translates across language barriers. His engagement rate on YouTube runs substantially above the category median, indicating a genuinely invested learning community rather than passive viewers. With no sponsor activity visible in current data, there is an evident opening for instrument brands, online music education platforms, or music-accessories companies to reach a loyal, demographically diverse audience of aspiring players spanning young adults through the 45-plus bracket — a brand-fit profile that matches well with approachable, lifelong-learning positioning.
Viniciusvivasukulele reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Viniciusvivasukulele offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Viniciusvivasukulele's tier (Micro, 89K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Semana do Ukulele is a ukulele-focused event idealized and founded by Vinícius Vivas, the creator behind the Viniciusvivasukulele channel. He created it as part of his broader mission to promote ukulele culture and music education in Brazil and beyond.
Yes — Vinícius Vivas is the author of Iniciação ao Ukulele, published by Irmãos Vitale, one of Brazil's most established music publishers. The book is aimed at beginners and reflects his academic approach to building a solid musical foundation on the instrument.
It is a ukulele orchestra at the Universidade Federal do Rio de Janeiro (UFRJ), and Vinícius Vivas serves as its conductor (regente). Running a university ukulele orchestra is a rare credential and sets him apart from most online ukulele educators.
He holds a Master's degree in Music (Mestre em Música) from UNIRIO — the Universidade Federal do Estado do Rio de Janeiro. Combined with over 15 years in music education, his academic background is unusually deep for a YouTube ukulele creator.
Yes — beyond his YouTube tutorials, Vinícius Vivas offers free e-books and has released an album, all linked from his Instagram profile. He also sells structured online courses for learners who want a more guided progression.
Re-entrant tuning means the ukulele's strings don't run in a simple low-to-high order — the top string is actually higher-pitched than the next string down, which changes how fingerpicking patterns sound compared to guitar. Vinícius Vivas made a dedicated video exploring exactly this difference between guitar and ukulele fingerpicking, making it one of his more theory-focused pieces of content.
Vinícius Vivas has compared the two instruments directly — specifically looking at how major chord shapes differ between ukulele and cavaquinho, a traditional Brazilian stringed instrument. It's a comparison that makes sense given his Brazilian roots and music education background, and it's something few non-Brazilian ukulele educators ever cover.
His content mixes pop culture moments — like covering the viral Erling Haaland song and Seven Nation Army by The White Stripes — with music theory lessons on topics like ear training and dissonances. This blend of accessible covers and academic depth is a signature part of his channel identity.
Vinícius Vivas is Brazilian, based in Rio de Janeiro. Interestingly, his largest audience is in the United States, followed by Brazil — meaning his tutorials in English reach more viewers than his Portuguese-language content does domestically.
His audience skews male (around two-thirds) and spans a wide age range, with strong representation from adults in their mid-20s through mid-40s and beyond — suggesting his viewers are often adult hobbyists rather than teenagers picking up an instrument. The channel's engagement rate runs well above the typical benchmark for music creators, reflecting a genuinely invested community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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