Cousins is a weekly NBA podcast co-hosted by Hall of Famers Vince Carter and Tracy McGrady — two former All-Stars who happen to be actual cousins in real life.
Total Followers +5.3%
282K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
115K followers · 41% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.4K–$6.1K / IG post
AMP Sports staged a live show and draft watch party on June 23 in NYC, with Carter and McGrady providing live commentary and a fan Q&A. The event also streamed at vinceandtmac.com.
The Hall of Famers debuted their weekly video podcast on Jan. 28, distributed on Apple, Spotify, and YouTube. The show covers NBA analysis, nostalgia, and culture, presented by FanDuel.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +1.6% | +4K +3.6% | +0 +0.0% | +6K |
| Last 30 days | +0 +0.0% | +15K +12.2% | +0 +0.0% | +15K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FanDuel Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Fila Sponsorship | Sponsored content | YouTube | May 2026 | — |
| ZipRecruiter Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
Cousins is a weekly NBA podcast co-hosted by Hall of Famers Vince Carter and Tracy McGrady — two former All-Stars who happen to be actual cousins in real life. Carter, widely regarded as one of the most electrifying dunkers in league history, spent 22 seasons in the NBA with stops that included Toronto, New Jersey, and Dallas. McGrady, known for his effortless scoring ability and remembered in part for his legendary 13-points-in-33-seconds performance during his Houston tenure, brings a complementary analytical intensity. The show, branded around the tagline 'Where Basketball is Relative,' is produced under the AMP Sports umbrella and drops new episodes every Wednesday, positioning itself squarely in the premium end of the sports podcast landscape.
The channel's content leans into sharp takes, player evaluations, and NBA news commentary — with clips from episodes performing particularly well on Instagram, where the account has shown strong recent growth. The presenting sponsorship from FanDuel is a natural structural fit given sports betting's deep integration into modern NBA fandom, while additional partners like Fila (a brand with longstanding basketball heritage) and ZipRecruiter suggest a broad mid-roll monetization strategy alongside the title deal. The audience skewing evenly across genders signals a crossover appeal beyond the traditionally male-dominated sports podcast space. With two genuinely credible voices who can speak to players from a peer perspective rather than a media-outsider angle, Cousins is well positioned to grow as legacy athlete-hosted shows continue to carve out authority in a crowded NBA commentary market.
Vinceandtmac reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel and Fila. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Vinceandtmac's tier (Mid, 282K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Vince Carter and Tracy McGrady are genuine real-life cousins, which is the direct inspiration behind the podcast's name, Cousins. That family connection gives the show an authenticity and chemistry that sets it apart from typical two-host sports talk formats.
Yes, both hosts are Naismith Basketball Hall of Famers — Tracy McGrady was inducted in 2017 and Vince Carter followed with his own induction in 2024. That makes Cousins one of the very few podcasts in any sport co-hosted by two active Hall of Famers.
Cousins is a weekly NBA show where Vince Carter and T-Mac cover the latest basketball news alongside culture, entertainment, and candid stories from their playing days. The tagline is "where basketball is relative," a nod to both the game and their family relationship.
AMP Sports is the sports media network that produces and distributes the Cousins podcast. The show is billed as an AMP Sports original, meaning the network handles production while Vince Carter and Tracy McGrady supply the talent and basketball credibility.
FanDuel is the presenting sponsor of the Cousins podcast across all platforms. The partnership is prominently featured in the show's branding on YouTube, Instagram, and TikTok.
Yes, Fila has appeared as a sponsor on the Cousins YouTube channel. The partnership is a natural fit given both Vince Carter and Tracy McGrady spent careers as high-profile NBA players with strong sneaker and apparel recognition.
Tracy McGrady has said on the podcast that Knicks fans deserve their flowers — but also called them "delusional," which sparked plenty of reaction online. The Knicks come up regularly in episodes as the team has become one of the more talked-about franchises in the current NBA.
T-Mac has gone on record saying LaMelo's size, passing, and pace could make him a special piece in the right system. Player evaluations like that, drawing on his own Hall of Fame experience, are a core part of what makes the Cousins podcast compelling for NBA fans.
New full episodes of Cousins drop every Wednesday. Shorter clips and highlights are pushed to Instagram and TikTok between episodes, keeping the conversation going throughout the week.
Full video episodes live on the Cousins YouTube channel, and the audio version is available on all major podcast platforms including Spotify and Apple Podcasts. Clips and highlights are also posted regularly to their Instagram and TikTok pages.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vinceandtmac · YouTube
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